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The Many Faces of BloggingLuke Murphy1st March, 2011
33 Digital
Blogging, theatre and PR
Bloggers are important
Why I blog…
Amplification of voiceCommunityInspirationShared learningExpanding horizonsChronicling lifePaying Bills
Critical opinion plays an essential role in the development of any culture...
…This creation of more voices can only be a good thing, bringing a wider range of background, experience and interest to the rough and tumble of critical debate.
“
”
I'm not aware of bloggers championing the really important, new or unexpected in the theatre.
Critics do that…
“
”
The Three Theatre Bloggers
The ‘other’ critic
Opinion and Commentary
Theatre Companies
Suggestions (not orders)
Can I find you?
‘Review’
[Title of Show]
[Company/
Theatre]
The Semantic Web
http://bit.ly/twespiansrdfa
Build your credibility
Be consistent
Importance of an editor
What about a company?
Why are you blogging?
I want to be a thought-leader
We want to showcase our work
Credibility (again)
Blogging is a value add, not a solution
Which platform do I use?
Blogger
Wordpress.com
Wordpress.org
Tumblr/Posterous
Blogger
Easiest to setup
Highest ranking on Google
No downtime
Blogger
Easiest to setup
Highest ranking on Google
No downtime
Lack of features
Not pretty enough
Domain credibility
Dip your toe in the water
Wordpress.comEasy to setup
A little more freedom
Premium features
Making things pretty
Wordpress.comEasy to setup
A little more freedom
Premium features
Making things pretty
Not enough freedom
Expensive
Domain credibility (again)
The weak at heart
The weak at heart
Hobbyists
Wordpress.org
Complete freedom and
control
Fully featured CMS
Complete FREEDOM
Wordpress.org
Complete freedom and
control
Fully featured CMS
Complete FREEDOMYou manage the server
Time, Quality, Money… Pick two
Complete freedom
Are you taking this seriously?
Are you taking this seriously?
Dear companies,Do you need these features?
http://codex.wordpress.org/
Tumblr/Posterous
Quick, easy and free
No fluff
Organic search and virality
Tumblr/Posterous
Quick, easy and free
No fluff
Organic search and virality
Simple
Is it a blog?
Companies who want to share
Companies who want to shareAs a supplement
Use the force (of social media)
Do you need to be there?
Twitter is a place for networking, not for self promotion
80/20 rule of content
There are tools…
Tweetdeck
CoTweet
The Archivist
Bit.ly
kthxbai
• http://www.problogger.net/archives/2008/10/21/why-do-we-blog/• http://www.guardian.co.uk/stage/theatreblog/2007/sep/18/bloggingsavedcritics• http://
www.whatsonstage.com/blog/theatre/london/E8831296427404/Ed+Hall's+Propeller+Party.html
• http://ubelly.com/2011/01/an-introduction-to-rdfa-and-the-semantic-web/• http://ubelly.com/2011/01/rdfa-in-practice-part-1-wordpress-and-drupal/• http://www.pilot-theatre.com/redesign/default.asp?idno=17432• http://blog.roh.org.uk/• http://codex.wordpress.org/ • http://www.tweetdeck.com/ • http://www.cotweet.com/ • http://thearchivist.visitmix.com/ • http://bit.ly/ • http://bit.ly/pages/help#i_3_0
