UNIT 2 COMMUNICATION SKILLS

OUTLINE

USP

TARGET AUDIENCE

RESOURSES

PERSONAL REQUIRMENTS

BUDGET

CAST & CREW

OUTLINEI have decided to create a music video as my final project. For this music video I have chosen the song ‘Bow Down’ by Beyoncé Knowles as this song intrigues me, due to the fact that it’s so different to her other songs as the lyrics are aggressive and fairly vulgar. The song has caused controversy in the media because of this, which has pushed Beyoncé to not make a music video for it. All the media attention this song has raised make me interested to make a music video to match its attention seeking and explicit manner in an interesting way. Nevertheless main reason I have chosen to make a music video for this song is that, there is no music video for the song.

My vision is to create a music video that follows the trail of successful Beyoncé music videos, like crazy in love, single ladies, run the world girls, especially single ladies as it spawned a dance craze and inspired thousands of imitations all over the world and was parodied by other stars such as Joe Jonas, Justin Timberlake and was featured in hit TV show glee, when it was still a hit of course,

these are all legendary music videos that have and will continue to challenge and inspire the industry and the world of dance, everything that Beyoncé touches or puts her name on seems to turn to gold, which Is why creating a music video to a Beyoncé song, cause whether it will create buzz, it will draw interest you want prove that Beyoncé music videos are memorable and epic,

USP (WHAT WILL MAKE THIS A SUCCESS

Recipe for Success • Controversy = Buzz • Fan Loyalty (original

Beyoncé Fans)• Anticipation • Unique twist and

direction of the video

BUDGET

TARGET AUDIENCEMy Target Audience Would Consist of

Teenagers and young adults aged 15-24 As this age range is known to have the most interest in new/commercial

and chart music and music videos Due to the fact that the song and artist is Beyoncé (a worldwide female

role model, who makes music to empower and inspire females), the intended gender of my target audience was mainly female,

After research the backlash this song received from Beyoncé’s typical female audience, the controversy has managed to draw in both genders.

ResourcesHere is a list of resources I would need and their uses:

Film equipment set, including-Professional camera, lighting, speakers, dolly tracks, microphones,

Costume for artist and actors- Snapbacks, royal queen dresses and gowns, crowns, jewellery

Props- Peddle bikes, car, smoke grenades, old style cigars and lighters, stuffed puppy and gold lead

Location-Live vision studios based in LondonEditing suit

Because the shooting timescale of this video will only be one day there is no need for booking extended accommodation for crew or actors, and because the location is near where the actors live, there

is no need to get them any accommodation or travel.

Cast and Crew

Personal Requirement