+

Viacom

+TV

This could be useful for

getting a film released by

advertising the new film on

the TV commercials on each

of these channels.

+Internet

Addicting Games

Logo –

Lesbain, Gay,

Bisexual, Tran

sgender

Trailers for the film

could also be

watched on the

internet or

interviews with the

cast and reviews

can also be seen.

+Hasbro

The toy company

Hasbro has joined

up with the

Transformers movie

brand in order to

benefit both

companies by

making money out

of the brand.

Hasbro has

also teamed up

with Pepsi to

create a

Optimus Prime

figure that turns

into a Pepsi

tanker. Which is

another feature

of a symbiotic

relationship.

+Summary

This symbiotic relationship is mutually benefcial as it is allowing

publicity to be made from one film for both companies. It not

only produces more publicity for the film through the use of the

toys, but it allows the toy company to create a new range of

products, through the use of the film, both companies win.

+Glossary

Multi Media Conglomerate - is a large company that owns a number of smaller companies in various mass media areas, such as TV, radio, publishing, movies and the internet.

Horizontal Integration -absorption into a single firm of several firms involved in the same level of production and sharing resources at that level.

Cross media convergence - is the process by which a range of media platforms are integrated within a single piece of media technology.

Synergy – is the strategy of synchronizing and actively forging connections between directly related areas of entertainment.’

Symbiotic -