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Alexandra Austin Market Research Results The majority of people answered yes for Youtube. This is what we would like our video to be viewed on. We are focusing at a younger audience who are usually searching for new unusual music. Audiences prefer unusual videos so here we will use this and make our video different and unusual. Our video will be targeted at females but males will enjoy the song and can relate to the narrative of the video. Do you watch music videos on Youtube? Yes No What is your age? 13-18 19-24 25-30 31-36 37-42 43-48 48+ Videos you enjoy Easy to watch Unusual What gender are you? Male Female

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Alexandra Austin

Market Research Results

What gender are you?

MaleFemale

Do you watch music videos on Youtube?

YesNo

What is your age?

13-1819-2425-3031-3637-4243-4848+

Videos you enjoy

Easy to watchUnusual

The majority of people answered yes for Youtube. This is what we would like our video to be viewed on.

We are focusing at a younger audience who are usually searching for new unusual music.

Audiences prefer unusual videos so here we will use this and make our video different and unusual.

Our video will be targeted at females but males will enjoy the song and can relate to the narrative of the video.

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Alexandra AustinWhat genre of music do you enjoy?

PopR&B3rd DanceCountry IndieMetalHouse

How often do you watch music videos per day?

10 minutes60 minutes90 minutes

What type of videos do you enjoy?

NarrativePerformance Performance/Narrative

The mix of music is good for us, although our song falls under the genre pop, it still targets people of all audiences.

We used this evidence to our benefit and made our video linear narrative structure.

Our video is a quick and easy watch which will be part of the audiences 10 minutes as our video is only 2.58 seconds.

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Alexandra Austin

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Alexandra Austin

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Alexandra Austin

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Alexandra Austin