Youth & Mobile

made for each other

About half of teens

interviewed say they would

die without their mobile

phone & ability to make

calls. Texting was not far behind.

The two biggestmotivators of

mobileusage for teens

are:1- Staying in touch, and

2- (surprise) feeling safe

Mobile gaming is not so

important to teenagers.

Status is first establishedby the clothes teens wear,

and secondly by thephones they own

what the phone does is

more important than the

way it looks

Teens love ring tones,but they like texting andpicture messaging, andmore than surfing the

web

Teens like small

phones butwith a lot of

features

Teens text more than theytalk on the

phoneTeens like text

becauseit allows them to

multi-task,that it's fast,

easy, andcheap

Overallteens care

lessabout

gaming thancommunicati

onwhen it

comes tomobile

One is three teens browse the mobile web. Top apps are email and social networking. However, most social

networking taking plane on the PC.