Planet First at Vision 2014

Steve Malkin, Planet First

Put the Planet First: How to Get Ahead in Sustainability

www.planetfirst.co.uk

@thePlanetMark

@StevePositive

[email protected]

Communications

mailto:[email protected]


Steve Malkin, CEO

How to get ahead in Sustainability

@thePlanetMark

@StevePositive


Partnership



Complex issues


Creatively communicated


Eden Project partnership


Sustainability certification


Business drivers

1. Attracting and retaining

customers

2. Saving money

3. Engaging stakeholders

4. Enhancing / reducing

reputational risk

5. Doing the right thing


Clients and partners


1. Measure

2. Engage

3. Communicate

Planet Mark certification


Summary

Highlights:

Carbon footprint (tCO2e) 4,816.6

Per employee (tCO2e) 18.7

Building tCO2e per m2 0.04

Data Quality Score 13 out of 16

Carbon Reduction Target 3.2%

Used kWh of electricityUsed kWh of natural gas

Used litres of red diesel

Procured tonnes of paperUsed m³ of waterUsed litres of fuel in lorriesUsed litres of fuel in cars

Measure

5% reduction

target


Engage


Communicate


Carbon reduction

7%

per employee per year


Cost saving

£100+per employee per year


4,500acres

Rainforest protected


Contributed to the Eden Project

£30k


1. Business risk

2. Increasing policy and regulation

3. Social engagement, challenging

communications

4. Brands reacting and innovating

Demand for expert support


BIG issues, BIG risk


Climate change is set to inflict

“severe, widespread, and

irreversible impacts” on people and

the natural world unless carbon

emissions are cut sharply and

rapidly.Intergovernmental Panel on Climate Change (IPCC)

Climate change


Biggest increase in greenhouse gas emissions

Climate change


Cutting trees fasterthan they can grow

Rainforest lost


Policy, driving change


Policy, regulation and reporting


Driving change

85% FTSE100 reporting carbon

c.10,000 companies in Carbon Reduction Commitment & Mandatory GHG reporting

9,000 organisations ESOS compliant


People,driving change


Social engagement

50% consumers will pay for goods from socially responsible companies

(up 5% from 2011)

They may not act as they say, but indicates a rise in social engagement

Nielsen Global Survey of Corporate Citizenship (2013)


9 out of 10 people say a company must act with integrity at all times

BUT ...

68% Don’t trust brands

Cohne &Wolfe, Age of Authenticity 2014

Integrity is expected


Internal tension


Brand reaction,the opportunity


93% CEOs see sustainability as important to the future success of their business

See sustainability as an opportunity for growth and innovation

Accenture

78%

CEOs buy-in


New ways of doing business

• £135 million net benefit in 2012/13• Sold over 1 billion sustainable

products• Plan A has contributed to a

3% rise in brand value


Brand position


Creatively communicated


Supply chain engagement


Innovation


Innovation


Workshop:How to get ahead


1. Partners (suppliers) who understand their

needs

2. Who have shared values

3. Committed to sustainability

Collaborate!


Commit to sustainable practices

Strategy


Measure, set targets and monitor your performance

Measure


Your employees, suppliers, customers

Engage


Transparent reporting. share your experiences, lead by example

Communicate



CEOs on Sustainability


@thePlanetMark

@StevePositive

[email protected]

Thank you

mailto:[email protected]


@thePlanetMark

@StevePositive

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Environment

Planet First at Vision 2014