WEBINAR STARTING AT 11AM

Today’s Topic: Staff engagement

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Julie’s Bicycle is a registered charity: England and Wales no. 1153441.

Staff engagement: planning, engaging, acting and maintaining momentum

Top tips on how to engage your staff with sustainability and keep them motivated.

Luke Ramsay and Lucy Latham – Julie’s Bicycle

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Housekeeping

Webinar Series• Weekly webinars for NPO, Bridge and MPM• Now until May 13nd (reporting deadline is May 30th)

– Basic training– Specialist advice depending on type of organisation

• Venues and Cultural Buildings • Offices• Outdoor Events

– Taking it further• Touring • Productions and Exhibitions• Communicating success• Staff engagement

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Environmental reporting: the basics 02/04/14

Updating Environmental Policy and Action Plan 02/04/14

Specialist advice: Cultural Buildings and Venues 09/04/14

Specialist advice: Offices 09/04/14

Environmental reporting: the basics 16/04/14

Updating Environmental Policy and Action Plan 16/04/14

Specialist advice: Outdoor Events 23/04/14

Going further: Sustainable Touring 30/04/14

Going further: Sustainable Productions and Exhibitions 30/04/14

Communicating success: how to effectively communicate your initiatives and stories 07/05/14

Staff engagement: planning, engaging, acting and maintaining momentum 13/05/14

To register: http://www.juliesbicycle.com/resources/ace-npos/Webinars-2014

Today’s agenda• Introduction to Julie’s Bicycle • Environmental reporting requirements – a

reminder• Environmental reporting results from 2012/13• Staff engagement:

• Why • How• Campaigns

• Support and resources• Trouble shooting Q&A

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3-year partnership with Arts Council England to support major funded organisations – 2012

to 2015

Julie’s Bicycle

Research Networks

ConsultancyResources

Training

Events

Thought Leadership

Arts Council Requirements1. Update your environmental policy

and action plan.– Notify us using the IG Tools

2. Collecting data on energy and water use from April 2013 to March 2014– Submit using the IG Tools

Reporting deadline: 30th May 2014

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Input 2013/2014

data &review results

Policy & Action Plan

update

Notify JB by 30th May via IG Tools

Include in Annual

submission

Process

TO DO NOW

Julie’s Bicycle Support Rest of 2014• 2nd webinar series: 11 webinars• Third annual roadshow in winter 2014• Continuous phone & email support with data

entry, EP, APOther relevant work• Grants for the Arts programme• Sustaining Creativity• Culture Change (East)

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Reporting on the IG Tools• Add 2013/14 data to your offices, venues and outdoor

events• Account for:

– Energy– Water

• Relevant tools:– Venues/Cultural Building– Office– Festival/Outdoor Event

• Taking it further:– Waste– Travel– Tours– Productions

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IG Tools support

• To register/sign in: www.ig-tools.com • Key resources:www.juliesbicycle.com

/resources/ace-npos/ace-ig-tools– Demo videos on ‘how to’ on Julie’s Bicycle

website• Email or phone support from Julie’s Bicycle

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Engaging staff

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Why?• Staff behaviour is powerful

• 3rd of energy savings in UK carbon budgets can come from individuals taking action (UK Energy research centre)

• Engaged employees try 50% harder, 20% better and 80% less likely to leave an organisation

• Change is very ineffective without staff engagement• Can cause unnecessary tensions• Not making the most of successes

• Some of the best ideas come from staff engagement

• Obvious benefits around organisation reputation

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How?

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Showing commitment is important….

• Its important that your policy is signed off from the top of the organisation– It gives people a mandate to act on– Important for leadership too– Staff understand how their actions fit into

wider strategy– Gives space for people to act and give ideas

• Through policies and certifications

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Keep people in the loop…• Really important to keep people up to date

with changes– Agenda item on team meetings– Green updates or inclusion on staff

newsletter– Give people a forum to discuss ideas– Training where ever necessary – Join up with other local organisations, or

piggy-bag existing networks

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Connect to Values

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• People might get involved in an energy saving campaign for different reasons. E.g. an enhanced company reputations, financial savings, tips to use at home, opportunity to support a charity through savings achieved, the social aspect of getting to know other members of staff

• Be positive about the difference you can make, so that people believe that change can be meaningful and effective– Simply spelling out the facts of negative

environmental impacts and climate change, even if they seem compelling, are not always effective

– Make the link between environmental issues at work, global issues and people’s home and personal life

– If you put a campaign in place, please make sure you will be able to monitor the impact of people’s actions in increasing recycling and communicating this20

Green teams• Conduct a staff environmental survey to

understand who will be interested in engaging with environmental sustainability

• Good to get representatives from across the organisation

• Identify any funds that you can use for the green team

• Can be used as social occasions too – e.g. lunch clubs, might want to also consider volunteering too

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Engaging• Catalyst effect

• Key behaviours that may lead to the adoption of other behaviours with a similar underlying ideology

• E.g. micro-generation• Halo effect

• Giving public praise and enthusiasm to an employee is likely to encourage them to do more in future

• Virtuous Escalator• Get people to make any step, no matter how

small• Social norms

• Proven time and time again to be 22

Campaigns• Chose your focus area• Consider any resource requirements e.g. posters, prizes

to incentivise staff participation• Create an easily identifiable brand for your campaign

e.g. SwitchOff and create associated promotional materials

• Create a realistic goal e.g. reducing elec by 10%• Communicate goal and baseline• Provide simple actions and instructions for staff in order

to achieve goal• Provide incentives for involvement e.g. prizes,

professional recognition• Think holistically: For example if you do a campaign on

cycling to work, raise awareness on transport impacts and organise a bike repair workshop23

Celebrate success!• Evaluate and measure where-ever possible • Measuring and monitoring will ensure that

you’re in a strong position to communicate internally and externally about successes

• Always refer back to your audience to understand how to communicate on this success (Carbon, Money etc.)

• Think of ways this can be communicated

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Make it fun• Connect with national and international

environmental days. E.g. Earth Hour, or Walk to Work week

• Help people connect with volunteering• Volunteering, gardening. Fits into wider staff

well-being too• Educational, create conversations• Social aspect e.g. Lunch clubs?

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Resources

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Any questions?

• Reporting deadline 30th May 2014

• Allow 4 – 6 weeks for reporting cycle to take place within

• support@juliesbicycle.com• www.juliesbicycle.com

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Further support• www.juliesbicycle.com• Practical Guides and Fact

sheets• Case studies• IG Tools videos• Further webinars• Phone & email support

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THANK YOU – Q&A

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