View
420
Download
0
Tags:
Embed Size (px)
Citation preview
Welcome to Crail Food Festival
• We’re planning our 5th
Crail Food FestivalYear Attendance Participants
2011 2,150 18
2012 2,450 24
2013 4,150 26
2014 4,986 58
2015 (est.) 5,500 70
Visitors’ Perspective
• 32% of visitors were staying overnight as part of their trip to Crail Food Festival
• 81% of visitors travelled by car
• 27% of visitors from outwith Fife said CFF was the only reason for visiting the area
• 92% of visitors rated their experiences as good or very good
Visitors and Producers
Visitors best bits
• Atmosphere
• Discovering new food & producers
• Variety of activities on offer
Traders Best bits
• Atmosphere
• Exposure to genuinely interested customers
• A busy and varied event
Visitors suggestions for improvement
Traders suggestions for improvement
• Better & more info eg maps
• Better disabled / parking facilities
• More bins
• Better communication/advance info
• More space for traders
• More bins
Budget 2015INCOME 2014 2015
Fife Council Strategic Investment Fund
1,640 5,000
Fife Council Local Area Budget
5,000 2,500
Think Local 4,750 -
Awards For All 5,000
Event Scotland 5,000 9,750
Scottish Community Fund
- 1,500
Sponsorship - 500
Ticket Sales 9,769 11,500
Crail Food Festival funds 2,000
Bar & Donations 2,970 3,400
TOTALS 29,129 41,150
EXPENDITURE 2014 2015
Admin 1,650 3,600
Facility/Venue 1,040 3,290
Other Production Costs (Plant, Equip, Crew, Security etc)
7,045 11,415
Health & Safety 360 860
Entertainment /Artistic Programme (fees and costs)
6,025 10,725
Hospitality - 200
Communication (Radios etc) - 180
Ticket Production - 150
Advertising 4,705 4,805
Design Fees & Print Production
400 500
Direct Mail / Distribution / Display
- -
Internet(S) 1,800 4,150
Market Research - 500
TOTALS 23,025 40,625
Collaborations 2015• SAC Consulting
• Event Scotland
• Visit Scotland
• Fife Council
• SRUC Elmwood
• Schools
• Crail Businesses
• Community Groups
• Crail Residents
Crail Town Hall
Crail Community Hall
Crail Kirk Hall
Crail Legion Hall
Crail Harbour
2015 – Opportunities
Public Relations
• PR – storytelling– Press releases– Photo opportunities– Relevant media: food, travel,
local, events, news– Advertising vs editorial –
editorial trusted
• Impact– 2014: 32 items of coverage
reaching 9,307,493 readers /listeners. Included radio coverage on Radio Scotland, Kingdom FM and Tay FM; glossy magazines like The List, Scots Magazine and Coast and strong local press coverage.
Social Media Support
• Website features
• Newsletter (~ 600)
• Local Bloggers
• Facebook page 1,150+
• Twitter 3,600 +
• Pinterest 250 +
• Google+
• Flickr
Social Media – over to you!
• Mini social media guides (via Website)
• Businesses who want to be featured
• Producers run competitions?
• Succession plan for future years
SCIO for Crail Food Festival
• Scottish Charitable Incorporated Organisation1. To encourage the increased use of locally sourced food and drink
produce.2. To encourage the support of local food and drink producers,
contributing to the viability of food businesses based in Fife.3. To encourage healthy eating through the use of local products.4. To provide skills and knowledge to use local produce in
homemade meals.5. To raise awareness of Crail as a visitor destination6. To attract visitors to Crail out with the traditional holiday period.7. To enhance Fife’s event calendar, adding to the promotion of Fife
and Crail as a food tourism destination.