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A Simple Guide to Becoming a Coffee Expert Shine Bright Like a Connoisseur When Having Coffee with Friends Èspresso 1882 Australia Proudly Presents www.1882.com.au

A Simple Guide to Becoming a Coffee Expert

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With our simple guide you’ll know all you need to know about coffee but were afraid to ask. From now on you’ll not only drink coffee, enjoy its taste and the kick but you’ll talk about it like a worldly connoisseur. In our guide, you’ll find the answers to all the important questions, tips on how to taste coffee and become and export on the “favourite drink of the civilised world” as Thomas Jefferson called it.

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Page 1: A Simple Guide to Becoming a Coffee Expert

A Simple Guide

to Becoming a Coffee Expert

Shine Bright Like a Connoisseur When Having Coffee with Friends

Èspresso 1882 Australia Proudly Presents

www.1882.com.au

Page 2: A Simple Guide to Becoming a Coffee Expert

A Simple Guide

to Becoming a Coffee Expert

With our simple guide you’ll know all you need to know about coffee but were afraid to ask. From now

on you’ll not only drink coffee, enjoy its taste and the kick but you’ll talk about it like a worldly

connoisseur. In our guide, you’ll find the answers to all the important questions, tips on how to taste

coffee and become and export on the “favourite drink of the civilised world” as Thomas Jefferson called it.

www.1882.com.au

Page 3: A Simple Guide to Becoming a Coffee Expert

What is coffee actually?Coffee is as you know a brewed beverage prepared from

the roasted or baked seeds of several species of an evergreen shrub of the genus Coffea. The two most

common sources of coffee beans are the highly regarded Coffea arabica, and the "robusta" form of the hardier

Coffea canephora.

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Page 4: A Simple Guide to Becoming a Coffee Expert

Who drank first coffee in the world?

The story has it that the first to ever have coffee (though not as a beverage) were the goats in Ethiopia. It is said that the goatherd – Kaldi – discovered coffee after noticing that his goats, upon eating berries from a certain tree, became so spirited that they did not want to sleep at night. Kaldi dutifully

reported his findings to the abbot of the local monastery who made a drink with the berries and discovered that it kept him alert for the long hours of

evening prayer. Soon the abbot had shared his discovery with the other monks at the monastery, and ever so slowly knowledge of the energizing effects of the

berries began to spread.

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Page 5: A Simple Guide to Becoming a Coffee Expert

What are single origins?Single-origin coffee is coffee grown within a single known geographical

origin. Sometimes this is a single farm, or a specific collection of beans from a single country. The name of the coffee is then usually the place it was grown to whatever degree available. Single-origins are viewed by some as a way to get a specific taste, and some independent coffee shops have found that this gives them a way to add value over large chains. However with single origin it

is very difficult to maintain consistency and that is why many companies prefer to use blends as they can give you a perfect cup of coffee everyday.

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Page 6: A Simple Guide to Becoming a Coffee Expert

What are blends?The phrase “coffee blend” typically refers to a coffee bean

mixture that is made up of different roasts. There are two kinds of coffee bean, each with its own distinct characteristics. Arabica

beans are grown at high altitudes and are widely believed to be of the highest quality, even though they span quite a range of taste profiles and growing areas. They tend to have a smooth caramel aftertaste and a rich aroma. Robusta beans, by comparison, are

grown at lower altitudes and usually have a much stronger flavor.

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Page 7: A Simple Guide to Becoming a Coffee Expert

What is the best way to roast coffee?

I think toasting works better than roasting to describe coffee's transformation from green, farm-raised innocent to bronzed, sophisticated bean of the world we know and love. Toasting can happen either slowly or fast. Toast too fast and you’ll kill the bean. Slow roasting at relatively low

temperatures fully develops a bean's aromatic components, but then literally (cruelly!) takes many of them away during the prolonged

application of heat. When it comes to roasting coffee, the middle road is the road best traveled.

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Page 8: A Simple Guide to Becoming a Coffee Expert

When it’s the best time to drink coffee?We all might think that a cup of coffee should be an absolute must first

thing in the morning. However drinking a cup of coffee just after you wake up blunts the energy-boosting effects of caffeine and may lead to increased tolerance of the stimulant. The peak production of cortisol occurs between

8–9 am (under normal circumstances.) This means that at the time that many people are having their first cup of coffee on the way to work, their

bodies are actually “naturally caffeinating” the most effectively!

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Page 9: A Simple Guide to Becoming a Coffee Expert

Why does coffee wake you up?Caffeine works by changing the chemistry of the brain. It blocks the action

of a natural brain chemical that is associated with sleep – adenosine. Adenosine is produced by your daily activity. To a nerve cell, caffeine looks

like adenosine. Caffeine, therefore, binds to the adenosine receptors. However, it doesn't slow down the cell's activity as adenosine would. And

that is why you do not feel drowsy.

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Page 10: A Simple Guide to Becoming a Coffee Expert

How to taste coffee?Coffee cupping, or coffee tasting, is the practice of observing the tastes and

aromas of brewed coffee. It is a professional practice but can be done informally by anyone or by professionals known as "Master Tasters". A coffee

cupping procedure involves deeply sniffing the coffee, then loudly slurping the coffee so it spreads to the back of the tongue. You do it to measure aspects of

the coffee's taste, specifically the body (the texture or mouthfeel, such as oiliness), sweetness (the perceived sweetness at the sides of the tongue), acidity

(a sharp and tangy feeling at the tip of the tongue, like when biting into an orange), flavour (the characters in the cup), and aftertaste.

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Page 11: A Simple Guide to Becoming a Coffee Expert

How about great espresso at your home?Sign up on our website and be the first to taste organic Nespresso®* compatible coffee capsules.

Sign up today and claim great offers**

CLICK TO CLAIM YOUR OFFER TODAY

* The brand is not owned by Caffè Vergnano SpA or its associated companies. ** Promotion available in Australia only

Page 12: A Simple Guide to Becoming a Coffee Expert

What is cupping?Coffee cupping is just another name for coffee tasting. Cupping is a traditional practice; in the United States, cupping became a standard

industry practice in the late 19th century (in what is retrospectively called the First Wave of American coffee), due to its use by Hills Brothers Coffee

of San Francisco.

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Page 13: A Simple Guide to Becoming a Coffee Expert

What is the body?Body is the term used to describe the physical

properties of the beverage. A strong but pleasant full mouthfeel characteristic as opposed to being thin. To an amateur coffee taster, body can be compared to drinking milk. A heavy body is comparable to whole milk while a

light body can be comparable to skim milk.

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Page 14: A Simple Guide to Becoming a Coffee Expert

What is acidity of coffee?Acidity is a sharp and tangy feeling at the tip of the tongue, like when biting into an orange. It can be

described as a basic taste, detected by the taste buds on the tongue. Like lemon juice, it creates a vivid

sensation on the sides of the tongue. Acidity gives the coffee a 'lively' bite but there are those who prefer

less acidic coffees.

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Page 15: A Simple Guide to Becoming a Coffee Expert

What is the most expensive coffee in the world?

Kopi luwak (Indonesian pronunciation: [ˈkopi ˈlu.aʔ]), or civet coffee, refers to the seeds of coffee berries once they have been eaten and defecated by the

Asian palm civet (Paradoxurus hermaphroditus). The name is also used for marketing brewed coffee made

from the beans.

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Page 16: A Simple Guide to Becoming a Coffee Expert

How about great espresso at your home?Sign up on our website and be the first to taste organic Nespresso®* compatible coffee capsules.

Sign up today and claim great offers**

CLICK TO CLAIM YOUR OFFER TODAY

* The brand is not owned by Caffè Vergnano SpA or its associated companies. ** Promotion available in Australia only

Page 17: A Simple Guide to Becoming a Coffee Expert

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Page 18: A Simple Guide to Becoming a Coffee Expert

Passion changes everythingwww.1882.com.au