Hyderabad as culinary attraction

HYDERABAD FOODS“As culinary attraction”

By, MOHAMMED ASIFUDDIN, NITHM, Hyderabad

Culinary attraction ?

It’s a farm of “Food tourism or Gastronomy Tourism “

Culinary means "related to cooking, relating to a kitchen, relating to Food“

Culinary activity : the activity of cooking, learning about a cuisine, making a cuisine, presenting a cuisine, tasting a cuisine etc.

Culinary attraction : If any destination becomes popular because of Food, for the Food, of the food, About the Food, the destination is called " Culinary attraction “

Culinary attraction ?

Every tourist eats out while traveling, and dining is one of the favorite activities of travelers.

Due to growing Global affluence, changing demographics, emphasis on local produce, increased multiculturalism, and media focus on food, culinary tourism has become one of the fastest growing segments in the travel industry .

Popular TV programs, magazines, newspapers, apps, and even grocery stores are promoting the idea of food as a motivator for travel experiences.

What makes Hyderabad as CULINARY ATTRACTION ?

What makes Hyderabad as CULINARY ATTRACTION ?

Number of Delicious food varieties The Royal cuisine options Number of Hotels and restaurants World Class Chefs Availability of spices A great hospitality and service Food Institutions / Hotel management institutions

Hyderabad foods as Culinary attraction

Specialty :

Hyderabad food is very delicious and one who tastes will never forget the Hyderabadi dishes. Not only in India but Hyderabad food is very popular all over the world for delicious dishes. To think of Hyderabad is to recall its rich and incomparable cuisine, its wealth of architecture, its refined traditions .

Telangana region and in particular, Hyderabad are known for their unique cuisines. The city, which was once the capital for Marathis, Kannadigas, Muslims and Telugus as well, represents a unique blend of cuisines, beverages and eating habits

Hyderabad foods as Culinary attraction

Varieties of Cuisine :

There are lot of Cuisine like Hyderabadi Biryani, Haleem, Pathar-ka-Ghosht, Paya, Double-ka-Meetha, Khubani-ka-Meetha, Sheer Kurma etc., the city becomes popular to attract “culinary tourists” from all corners of the world. "The city of Nawabs" is not only famous for delicious taste but also projecting the Nawabi Royalty, tradition and culture.

Its traditional, multi cuisines makes Hyderabad heaven for "Food Lovers". There is nothing to beat Hyderabadi Dishes, as a result Hyderabad turns in to one of the “Culinary Attractions of the world”.

Hyderabadi Biryani

Hyderabadi BiryaniNo occasion is required, no search is required, a mouth watering pleasant odor attracts you every where, every corner of Hyderabad. a casual meeting with a plate of delicious Biryani is quite common in Hyderabad restaurants.

In occasions, special events without Hyderabadi biryani the menu is incomplete.

Origin :The dish of Nizams, Hyderabadi biryani originated after blending of Mughlai and Iranian cuisine .

Consumption :Rice is a more of a staple (routine) food in South India, hence the varieties of rice cuisines available here , Biryani has a special craze among them, as a result around 7 lakh plates being consumed everyday.

Hyderabadi BiryaniStatus :The craze for the dish continues and the rise in sales still constant even the hike in 35% in price per plate. The dish still being the cheapest and tastiest one-meal dish which does not need an accompaniment and is available across the city. No other dish has taken its place as yet.

Fast food outlets selling pizzas, burgers and chicken dishes have failed to overtake Biryani. They face a stiff competition from this easily digestible dish that can be eaten daily, unlike fast food items.

Hyderabadi Haleem

Hyderabadi Haleem

‘Hyderabadi Haleem’ is a high-calorie dish which provides protein from the meat and fibre and carbohydrates from the various combinations of grains and pulses.

Origin :It is originally an Arabic dish and was introduced to the Hyderabad State by the Arab diaspora during the rule of the Nizams Local traditional spices helped in evolving a unique Hyderabadi haleem that became popular among the natives by the 19th-century.

It is available in the month of Ramzan for the Muslim devotees who consumes after fasting.

PATHAR-KA-GOSHT

PATHAR-KA-GOSHT

This Dish is prepared with Mutton by Heating it on a Wide Stone, on a Flame. The Spices are added once the Meat Pieces are heated and served with Onions and other Ingredients. It is very famous in South India and also a must to have dish in Most of the functions.

PAYA

PAYA

Paaya means feet in Hindi and Urdu. Paya served at various festivals and treated to special guests and people who get together. The main ingredients of the dish are the trotters (or hoof) of a cow or goat or sheep; cooked with various spices, which strengthens bones.

DOUBLE KA MEETHA

DOUBLE KA MEETHA Double ka meetha is a dessert of Hyderabad, served at weddings and parties. Double ka meetha refers to the milk bread, called "Double Roti" in the local Indian dialects because it swells up to almost double its original size after baking. This dish can tasted everywhere in Hyderabad in the Sweet shops and some restaurants.

SHEER KHURMA

SHEER KHURMA Sheer Khurma is a dessert literally "milk with dates" in Urdu is a festival vermicelli pudding prepared by Muslims in Ramzan . It is a traditional Muslim festive breakfast, and a dessert for celebrations.

Sheer Khurma also know as “ SEMIA” This special dish is served on the morning of Eid day in the family after the Eid prayer as breakfast, and throughout the day to all the visiting guests

QUBANI KA MEETHA

Apricot

QUBANI KA MEETHA

Qubani ka meetha is a dessert made from dried apricots. It is a common dish at Hyderabadi weddings. Qubani ka Meetha was a royal dessert in India for years because it wasn’t a native fruit, then. Apricots are extremely good for digestion because of their alkaline and fiber content. So, after eating ungodly amount of delicious food, Qubani does your stomach a lot of good!

Other Food and Beverages

Bagara Khana Khichidi


Mirchi ka Salan (Chilly curry) Marag ( spicy-meaty soup )


Irani Tea Osmania Biscuits


Hyderabadi Cuisine : Tahari, Murg masala, Bagara Baigan, Dalcha, Lukhmi, Koftha, Khichidi, Khatta, Kheema, Rumali Roti, Naan… so on..

Apart from that :Indian Cuisine, Multi Cuisine , Continental Food, Fast Food

Cuisine – Culinary activities

Learn to cook Hyderabadi food at a cooking school, a restaurant, or a hotel. Choosing Culinary Vacation in Hyderabad can be able to learn traditional family cooking in a relaxing, friendly environment and warmth hospitality .

Learn about Hyderabadi culture and make new friends during your cooking vacation stay.

Now days TV channels also broadcasting the programs on Making the Hyderabadi dishes.

Strategies to encourage CULINARY TOURISMTangible in Intangible : As Tourism is an Intangible product , serve delicious and unique food items as tangible habituate the tourist to become a food lover then culinary tourist.

Promote Food: India, a home to heritage cuisine that also has a lot of science in it, has not told its cuisine story strong enough. We have to tell the world that our food is safe and healthy ,

Establish Culinary Institutions: In India we have only 2 management Institutions where as in U.S.A 800. as per the 2015 (Indian Federation of Culinary Associations ) IFCA records.

Culinary Professionals: Train & develop the Culinary professionals and promote the culinary tourism across the central, state, city and village levels.

Subsidiaries and scholarships : Provide subsidiaries to the Culinary institutes, scholarships to the students on merit basis.

Conduct food festivals

Strategies to encourage CULINARY TOURISMMenu : Maintain local Cuisine Menu separately in Hotels , restaurants.

Web page :One section of the destination’s webpage should be dedicated solely to promoting the location’s unique Gastronomic culture.

Social media : Share local food festivals info in social media channels

Design Food tourism packages : On special occasions and festivals design and sell the special tour packages .

Partnership : Destinations should partner with restaurants, culinary professionals, and tour operators to create compelling products for food tourists.

MAKE A WISH !

People of Hyderabad are very friendly. Never miss a Dinner Invitation , where you will get a chance to taste various Hyderabadi dishes and desserts.Restaurants of Hyderabad, a place where you can try every dish.Enjoy Hyderabad Food Tour and take Culinary action.

Thank you

Topic "Hyderabad Foods as culinary attraction"

Prepared by Mohammed Asifuddin

Designation MBA -TH, NITHM, Hyderabad

Venue NITHM, Hyderabad, Telangana

Occation National Conference on

"Strategic Development opportunities

in Tourism & Hospitality"

Date 23rd and 24th November 2015