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J-3/190, Nehru Market, Rajori Garden, New Delhi-110027 Ph: 98 100 41543, Customer Care: 1800 123 4323, 9350 106 414 Works: Plot No. 103, Phase IV, HSIIDC, Kundli, Distt. Sonipat, Haryana-131028 Web: www.jivo.in | Email: [email protected] World's Healthiest Cooking Oil Cooking Oil

Jivo Wellness Company Profile

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We count our profits in the number of lives we touch! M/s Jivo Wellness Pvt Ltd as the first EOP Plant for Jivo Canola Oil in India. The state-of-art automatic rotary filling Plant was inaugurated by Mr. Gerry Ritz, Minister for Agriculture, Canada on 17 Sep 2010. As you may be well aware, Canola Oil is the most favorite oil in USA, Canada, Japan and Mexico. Most of the American restaurants abroad including KFC, McDonald’s, Pizza Hut, Burger King & Taco Bell use Canola Oil to provide culinary and healthy food to their customers. The world’s most popular food manufacturers like Oreo, Pringles, George Weston, Nestle, Kraft Foods, Ramen, Nissin, McCain, Nabisco, and hundreds of others have shifted to Canola Oil ever since Trans Fats were banned/regulated in those countries.In India,our cooking partners are RADISSON HOTELS,S.K HOTELS & RESORTS,THE BIG CHILL'S CAFE,BTW,KALEVA,FLAVOURS,SPAGHETTI KITCHEN,BENGALI SWEETS,TAMBA,MOCAMBO,PETER CATS,SWISSOTEL,THE PARK HOTELS & MANY MORE. The U.S. Food and Drug Administration (FDA) authorised a qualified health claim for canola oil* on its ability to reduce the risk of coronary heart disease due to its unsaturated fat content: *“Eating about 1½ tablespoons (19 grams) of canola oil daily may reduce the risk of coronary heart disease due to the unsaturated fat content in canola oil. To achieve this possible benefit, canola oil is to replace a similar amount of saturated fat and not increase the total number of calories you eat in a day.” Canola Oil is superior to all oils in the following respects: 1. It has zero Trans-Fats and most food that is cooked/processed with it can be safely labelled as Zero Trans Fat. Sadly, when most European countries and USA have banned Trans-Fats, India has still not regulated its Trans-Fat content in oils and food. 2. Lowest content of saturated ‘bad’ fat and highest content of unsaturated ‘good’ fat amongst all oils in the world. Most developed nations are issuing Dietary guidelines seeking reduction of Saturated Fat intake in their population. It can be safely labelled as "Low in saturated fat by _%" 3. Improves digestion and reduces acidity due to high lube properties of MUFA. 4. High in heart friendly mono- unsaturated fatty acids (MUFAs) that reduce bad cholesterol (LDL) and increase good cholesterol (HDL). 5. Best ratio of Omega-3 to Omega-6 fatty acids (1:2.5) amongst all oils in the world. 6. It has one of the highest smoking points (242 degrees Celsius) which allow frying and all types of Indian cooking. 7. Omega-3 has been found to be very helpful in reducing Diabetes, healthy growth of the skin & hair further they are known to provide relief in inflammatory conditions like arthritis and cystitis, prevent heart disease and other problems related to heart.

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Page 1: Jivo Wellness Company Profile

J-3/190, Nehru Market, Rajori Garden, New Delhi-110027 Ph: 98 100 41543, Customer Care: 1800 123 4323, 9350 106 414 Works: Plot No. 103, Phase IV, HSIIDC, Kundli, Distt. Sonipat, Haryana-131028 Web: www.jivo.in | Email: [email protected]

World's Healthiest

Cooking OilCooking Oil

Page 2: Jivo Wellness Company Profile

In the United States,

Canola is the second

most consumed oil.

In Canada over 70%

of the population

uses nothing but Canola.

In Japan, over 50%

of thepopulation swears by

Canola.

It’s India’s turn

now.

healthiest, purest and tastiest...The most favourite cooking oil of America, Canada & Japan... NOW IN INDIA!

Page 3: Jivo Wellness Company Profile

Jivo Canola Cooking Oil is the gift of mother-nature to mankind. Apparently, one of the healthiest cooking oils known till date, Jivo Canola Oil, unlike any other cooking oil, provides good fats as it has the lowest level of saturated bad fat.

Jivo Canola is trans fat and cholesterol free:•Best Ratio of Omega-3-6-9•Zero Trans Fats•Cholesterol Free•Low Saturated Fats•High mono unsaturated Fats

Jivo’s CANOLA : An insight

A healthy smile all the way... with Jivo Canola Cooking Oil

Page 4: Jivo Wellness Company Profile

Jivo Wellness - the leading Canola marketing company of India, finds its genesis in the visionof its Chief Protagonist, Baba Iqbal Singh, the President of Kalgidhar Trust. A specialist in Agricultural Sciences and advocate of world peace, he developed an education model of Real Education that enhances mental concentration. But he was aware that Real Education can only fructify if children consume healthy meal which results in a fortified body, peaceful mind and pure soul. As an agriculture scientist, he knew that Omega 3 nutrient could help him achieve that. And then in one of his visits abroad, he found the best possible source of omega-3 - the Canola seed - the source of the world’s healthiest cooking oil. Thus, Canola oil, with Canola Council of Canada as guide, entered India. Today, driven by the ideology of Baba Iqbal Singh, Jivo, following its philosophy of ‘Wellbeing Always’, is on the verge of introducing a range of Omega 3 enriched products.

Baba Iqbal Singh

VisionTo endeavour to work towards bringing a healthful, peaceful and prospering future where everyone is happy and set to put his 100% for the welfare of the entire human race.

MissionTo provide robust health to everyone at the right price of our products. And to inspire righteousness in the market place and happiness & cheer in the society by contributing and sharing our profits for the wellbeing of the society at large.

A holy vision of a great visionary...

Page 5: Jivo Wellness Company Profile

Most cheap oils contain trans-fat which is just another form of plastic. Trans-fats arereally harmful and can enhance the risk of heart disorders, diabetes and, in some cases, Alzheimer’s. They are produced when hydrogen is added to vegetable oil. Trans-fats increase Low Density Lipoproteins (LDL) – the “bad cholesterol” and lower High Density Lipoproteins (HDL) that we call “good cholesterol”. This leads to undesirable increase in the ratio of total cholesterol to HDL cholesterol, which increases the risk of coronary heart disease. While all processed/hydrogenated oils contain trans-fats in small levels, Canola oil has zero trans-fats. Canola oil is also rich (61%) in MUFA Oleic Acid, which has beneficial health effects. MUFA’s contribute to heart health, and also help in controlling blood glucose. Oleic Acid has also been proven to reduce Serum Cholesterol and LDL Cholesterol levels without impacting HDL Cholesterol levels.

The leading restaurants worldwide are now taking the lead in offering a health friendly Trans-fat free diet to their valued patrons. It is very important that the cooking medium used does not develop trans-fats after heating or re-heating.

Jivo Canola is also the favourite choice of leading chefs as it has a neutral taste and odour, and helps them accentuate the true taste and aroma of the ingredients. Studies have also shown that its consumption is upto 30% lesser as compared to other oils. Jivo Canola has a very high smoking point and is considered suitable in all kinds of cooking - whether it’s baking, stir frying or even deep frying; as in the case of a lot of Indian cuisines.

Trans Fat in your cooking oil causesHeart Disorders, Diabetes and Alzheimer.

Just 1.5 tablespoons (19 grams) of Canola Oil per day reduces the risk of coronary heart disease.As per the U.S. Food and Drug Adminstration ( ) authorised health claim.

Most families are switching to Canola Cooking oil all over the world !!

Health problems start with trans-fatty cooking oil !

In US and Canada leading restaurant

chains like McDonald’s, Taco Bell & KFC have switched to trans-fat

free Oil

Page 6: Jivo Wellness Company Profile

Your body needs fats to keep you warm, provide energy and help you absorb fat-solublevitamins. Fat soluble vitamins A, D, E and K, are Carotenoids (Beta Carbonate, Hycopene and Lutein) are found naturally in fats and food oils. The body absorbs these essential nutrients better when there’s some fat in the diet. 1 teaspoon (5ml) of Canola Oil has as little as 5gms of fat; just enough to ensure the digestion and absorption of food. Canola Oil is rich in Alpha Linolenic Acid (ALA), Omega -3 fatty acid, Linoleic Acid (LA) and Omega-6 fatty acid that play a great role in preventing heart disease, and also in the growth and development of infants. Canola Oil is a good source of mono-unsaturated Good fats. Studies indicate that the diets rich in mono-unsaturated Good fats can really help diabetics by decreasing triglyceride, blood glucose and blood sugar insulin levels.

Cocunut Oil

Butter Fat

Palm Oil

Lard

Cottonseed Oil

Peanut Oil

Soybean Oil

Olive Oil

Corn Oil

Sunflower Oil

F oil laxseed

Safflower Oil

Canola Oil

Com

par

ison

of

Die

tary

Fat

s

Dietary Fats Fatty acid content normalized to 100 percent

SATURATED FAT

mOnOUnSATURATED FAT

POlyUnSATURATED FAT

linOlEiC ACiD(an Omega-6 Fatty Acid)

AlPHA-linOlEiC ACiD(an Omega-6 Fatty Acid)

*TRACe SOURCe: POS PILOT PLANT CORPORATION

7

8

9

12

13

15

15

19

27

43

51

68

91

61

77

16

16

29

75

23

48

19

47

39

28

11

1

57

1

1

1

*

1

1

7

21

14

18

71

57

9

54

33

54

9

10

9

2

*

*

*

Rich in Good Fat, Canola oil prevents blood glucose

It has been documented that a high Omega-3 (ALA) diet leads to a 70% reduction in the chances of

coronary events and cardiac death.

Page 7: Jivo Wellness Company Profile

Canola oil has the highest level of Omega-3 fatty acids (ALA) as compared to any other cooking oil with just 1

tablespoon containing 1.3 grams. Canola also has the best ratio of Omega-3:Omega-6 (1:2). Omega 3’s ability to

reduce the risk of heart disease has been researched and proven globally. It has been documented in studies that a

high Omega 3 diet leads to 70% reduction in the chances of coronary events and cardiac deaths. Studies indicate

that it has a positive effect on blood clotting and may protect against cardiac arrhythmia, and even reduces the risk

of stroke. In a study involving over 12,000 men in the age group of 37-57 years, it was found that those consuming

Omega-3 rich diet had lower risk of stroke, even those who smoked or had high blood pressure.

What is Good for your heart & brain.

Best Ratio of Omega-3 to Omega-6 (1:2), as recommended

by dieticians & nutritionists.

Know your mUFAs and PUFAsmonounsaturated Good Fatty Acid (mUFA) . Canola Oil contains one major mUFA.

Oleic acid Omega-9 fatty acid (18:1, n-9)

Canola oil contains 61% Oleic Acid. Oleic Acid has been shown to help reduce the risk of heart disease and stroke.

Canola oil contains two Poly-unsaturated Fatty Acid (PUFA)

Alpha-linolenic Acid (ALA)

Omega-3 fatty acid (18:3, n-3)

Canola oil contains 11% ALA, an essential fatty acid that has been shown to help reduce the risk of heart disease and stroke.

Linolenic Acid (LA)

Omega-6 fatty acid (18:2, n-6)

Canola oil contains 21% LA, an essential fatty acid that is plentiful in the North American Diet.

Omega 3-6-9 rich nutrition for balanced physical health

Canola Oil is just not only rich in Omega-3, its 2:1 ratio of Omega-6 LA to ALA is verynutritional also.

Page 8: Jivo Wellness Company Profile

First Fortis (Delhi), then Asian Hospital (mumbai) and now AiimS and Sir

Ganga Ram Hospital have put the seal of superiority on Canola oil.

I world rate Canola oilas No.1 oilCanola oil helped in decreasing liver fat in my 57 percent patients. With decrease in liver size and improvement of enzyme levels Canola led to significant improvement in their health.

Canola oil is ideal for Indian kitchens as it has high smoking point.Moreover, it has high vitamin E content and no Eurisic Acid. Omega-3 rich Canola oil has benefits equivalent to fish, flaxseed & almonds. MUFA is medically better because it can be reused without any harm to health.

“Canola Oil can fight Cancer”As per findings of research studies of South Dakota State Universities, Canola oil can fight and retard Colon Cancer and Breast Cancer.

“Canola Oil is good for Heart”“Canola oil is beneficial for heart disease due to its 1:2 ratio of Omega-3: Omega-6. I recommend it specially for diabetics & heart patients as it lowers LDL (Bad Cholesterol) and elevates HDL (Good Cholesterol).”

*Source: Times of India

Dr. Anoop misra(Head, DFI & Chairman N-DOC)

Dr. Chandradhar Dwivedi(Professor and Department Head of Pharmaceutical

Sciences South Dakota State University)

Dr. Dhiman Kahali(Sr. Consultant Interventional Cardiologist, MBBS (Cal),

MD (Cal), Dip. Card (Cal), DM (Cardiology)

Dr KK Agarwal(President, Heart Care of India)

Chef

Rec

omda

tion

Chef Ajay Chopra Chef Kunal Kapoor Chef Kunal Kapoor

Chef

Rec

omda

tion

"Canola oil being an efficient kitchen mate and substitute for all things oily!"

“I prefer Canola oil because of low saturated fat and nutral flavour!”

“I have used Canola oil from Canada and quite loved it. The quality and taste is just amazing,”http://www.agr.gc.ca/cb/index_e.php?s1=n&s2=2012&page=n121220http://bcihmct.blogspot.in/2012/08/chef-kunal-kapoor-live-cooking.htmlhttp://sugarrushes.blogspot.in/2013/09/lets-all-switch-to-canola-oil.html

Page 9: Jivo Wellness Company Profile

Canola Oil is heat tolerant, due to its

high smoking point of 240º which makes

it just not the healthiest oil, but also a

perfect cooking option for indian dishes.

*As per the

test conducted by

leading nABl accredited

Food Testing laboratory:

Overall acceptability of

Canola oil based on Sensory

Evaluation found to be the

best even when it was used

in half amount

in comparison to

other oil.

LESSConsumptionCompare to most other oil

50%*

Reduces risk of Heart Diseases Diabetes Cancer

& Memory Loss

Page 10: Jivo Wellness Company Profile

� The Lower Bad Cholesterol & Saturated Bad Fats studies comparing the effects show that Canola oil consumption results in lower LDL cholesterol levels. This is not surprising, since Olive oil contains approximately 14% saturated fat, Canola oil has much lesser quantity of the same. It’s clear that Canola oil is far healthier than Olive oil.

� While Canola oil has 11% Omega-3, Olive oil has only 1% of the same. Omega-3, essential for reducing risk of most coronary heart diseases, brain development/ problems, inflammation etc., exists in Canola oil in sufficient amount.

� High Smoking Point: Olive oil has a much lower smoking point below 200°C in comparison to Canola oil that can withstand heat upto 240°C. Not to forget that if you cook oil at a higher heat than its smoke point, it can cause free radicals to form, which are a cause of cancer and other diseases.

Ap

pro

ved

by

Dr. Dean Ornish, m.D.

Canola cooking oil is Healthier & Better than Olive Oil

Page 11: Jivo Wellness Company Profile

The world over, it has been researched and documented by renowned scientists and doctors that daily supplements of omega-3 Fatty Acids boost the brain development process in children. Omega-3 may lead to as much brain development in 3 months as it takes upto 3 years in average cases. Children given capsules of Omega-3 grew additional “grey matter” which helps intelligence. Brain scans which showed the evidence of changes were reinforced by results in tests of reading, concentration and short-term memory. Children who took part in the study increased their reading ability by an average of a year and a quarter during the Omega-3 trial.

World over, it has been researched and documented by renowned Scientists and Doctors that

Omega-3 enhance Child’s Intellignece, Behavior and Concentration*Source: http://www.1st-omega-3.com/Omega-3_And_Your_Childs_Intelligence.html

Add Canola Oil’s Omega 3 advantage to your daily diet and discover a whole new better health for you and your family free from trans-fats & cholesterol.

Healthier Heart • Sharper Mind • Stronger Bones

Page 12: Jivo Wellness Company Profile

Canola and High-Oleic Canola OilsReduce Belly Fat in Adults.

U.S. - Canadian Clinical Trial Shows Canola Oils Benefit Waist And HeartA research presented at the American Heart Association’s EPI/NPAM 2013 Scientific Sessions in New Orleans on March 21, 2013 suggests that Canola oil can lower abdominal fat. Results showed that those who consumed Canola oil on a daily basis for four weeks lowered their belly fat. Abdominal fat was unchanged by the other three oils which included a flax/safflower oil blend, corn/ safflower oil blend.

“Monounsaturated fat appears to be responsible for these benefits,” says Penny Kris-Etherton, Ph.D., R.D., professor of nutrition at the Pennsylvania State University and one of the lead researchers.

Dr. Penny m. Kris-Etherton,Ph.D., RDDistinguished Professor of Nutrition The Pennsylvania State University, USA

*Source: http://www.canolainfo.org/canola/index.php?page=3

http://zeenews.india.com/news/health/healthy-eating/canola-oil-can-reduceabdominal-fat_21202.html

Canola oil can reduce abdominal fat

Page 13: Jivo Wellness Company Profile

Leading restaurants worldwide are now taking the lead in offering their valued patrons a health friendly trans-fat free diet. It is very important that the cooking oil used does not develop trans-fats after heating and re-heating. When using Canola Oil, customer conscious restaurants are sure that they are taking no chances. Jivo Canola is also the favourite choice of leading chefs as it has a neutral taste and odour, and helps them accentuate the true taste and aroma of the ingredients. Studies have also shown that its consumption is upto 30% lesser as compared to other oils. Jivo Canola has a very high smoking point and lends itself extremely well for all kinds of cooking whether it’s baking, stir fry or even deep frying as in the case of a lot of Indian cuisines.

The processed food industry worldwide is switchingto heart-smart Canola cooking oil

In US and Canada, leading restaurant

chains like McDonald’s,

Taco Bell & KFC have switched to trans fat

free Oil In french-fries or

potato chips, the amount

of saturated and trans

fat can be reduced up

to 80% by switching to Canola oil.

Page 14: Jivo Wellness Company Profile

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Eternal service for human

ity

We Believe

Purityfor

CharityLiving by the ethos of

hardwork, honesty and growth for all, we believe in doing whatever we find possible for the upliftment

of humanity. Thus, we are all committed to dedicate all the

profit from this product to build value-based educational

institutions & healthcare centres for the rural India.

We calculate our profits in the number of lives we touch.

Jivo Wellness was formed with the idea of ensuring the wellbeing of mankind. And apart from the health, purity and taste that Canola oil promises, the profits accrued out of the entire business process go to support education, healthcare & social welfare of the underprivileged. Living upto it sole commitment, the Company is continuously building more and more schools, hospitals & welfare centers in rural and backward areas across the country.