LIQUID SPICES :

Marketing Strategy

«TROJAN HORSE»

Black Sea Oil Trade 2016 Iryna Gavrylova

Trojan War in Numbers

Troy did NOT fall despite : • 10 years of exhaustive siege and many battles • 1 000 battle ships • 100 000 Greek warriors

Troy fell in front of : • 1 wooden horse, staffed with • 50 strong warriors, that killed the guards and

opened the city gate

Information Noise

Battle for Attention

What has changed within the last 35 years: 1. Population of the Earth has grown from 4,5 to 7 billion 2. World trade dynamics has grown 10 times up to $ 46 billion along with the

global competition growth by 4-5 fold 3. New product success ratio fall: in the old days one out of 4 products was

becoming successful, while now it is only 3 out of 100 4. New product launch timings: from 2-3 years down to 3-4 months. Agile & TRIZ

have come into picture as new techniques. 5. Information flow has grown 20 fold and evolved into information noise.

While human brain is still capable of processing 120 events per day only

1. Need for the product

2. Brand awareness 3. Brand perception 4. Purchasing

intention

Wall of Troy (competition)

Advertisement and information noise

Articles Trade Shows

Advertisement

Samples Sponsorship Branding in HoReCa

Pushing for particular action Loyalty programs

Advertising Campaign Rule #1: Only one out of 4 pillars to be used

Your Brand

What does it take to create a

marketing Trojan horse at the edible oils

market?

The Trojan Horse: Pitch 1

Rapeseed Grapeseed Sunflower

Infused Oils

The Trojan Horse: Pitch 2

Vegetable oil – one of the main ingredients of sauces

Liquid spices (the Trojan Horse)

Spice concentrate

convenient for blending

8 out of 10 chefs are ready to use them in new recipes

New product

without chemicals

Usage : blend 20 ml of liquid spices with 1 lt of

base vegetable oil

The Trojan Math

$10 + $3 = $25

=

Infused Oil

HoReCa countrıes • France • UK • Germany • UAE

Retail countrıes • UAE • Israel • South Korea • Saudi Arabia • Turkey

• Israel • UK • Ireland • Germany

• Spain • Italy • Turkey • Hong Kong

• Belgium • Denmark • Italy • Nederland

• Japan • Singapore • Germany • France • Hong Kong

Vegan countrıes

Sales Markets

Contact Information

Liquid Spices СЕО

Mobile: +380 (99) 560 59 60

Email: iryna.gavrylova@gmail.com

IRYNA GAVRYLOVA