McDonald’s 2014 Chinese Rotten MeatRobert Culp

Background

• When did crisis happen?• Where did crisis happen?• What actually transpired?• Who was involved in

crisis?• How did this crisis

happen?• Why is this a crisis?

McDonalds Response to Crisis• Initial statement: Hong Kong• Brief detached statement• Press conference: Apologizing• Future relationship with OSI• Evaluation of response

Main response points

• Inappropriately: Did not cut ties to OSI• Inappropriately: Contradicted themselves in the media• Appropriately : Public apology & ceased sales

• In hindsight?

Work cited China's tainted meat scandal explained. (2014, July 30). Retrieved March 24, 2017, from http://www.cnn.com/2014/07/29/world/asia/explainer-china-meat-scandal/

Speculations, G. (2014, September 11). McDonald's Faces Declining Sales In Asia After China Food Scandal. Retrieved March 24, 2017, from https://www.forbes.com/sites/greatspeculations/2014/09/11/mcdonalds-faces-declining-sales-in-asia-after-china-food-scandal/#58cf4f7c6de1

Mathew, J. (2014, August 05). McDonald's Hit by Rotten Meat Scandal in China and Japan. Retrieved March 24, 2017, from http://www.ibtimes.co.uk/rotten-meat-scandal-mcdonalds-sees-significant-negative-impact-china-japan-results-1459746