MEDIA RELEASE

Topic:

Fertiliser Industry Regional Marketing

Food Value Chain Helping Consumers

NEW MARKETING COMPANY UNITES FOOD PRODUCERS AND RETAILERS

In an Australian first, New Tech Fertilisers has launched Devotion Foods: a specialty food

marketing and distribution company linking fertiliser customers with independent retailers.

A unique feature of the program is that food has been produced using practices to restore

the soil’s natural balance and biodiversity.

Devotion Foods is an outstanding opportunity for individual food producers to penetrate

markets by using the power of collaboration to overcome the challenge of limited resources.

Food consumers have never been clearer; they want to eat real local food produced naturally. That’s the

message from New Tech owner Greg Barr who has spent the last 20 years helping food producers improve

their quality and yield by focusing on soil health and biodiversity.

But a major challenge for farmers producing great quality products has been limited share-of-voice when it

comes to helping consumers identify these healthy choices. That’s the mission of Devotion Foods: to get food

producers and independent food retailers working together.

“There is a big opportunity for specialty food marketing in Australia” says Barr “And food retailers need to

ensure they stock and promote food products that people recognise as local healthy choices.”

“Many consumers have lost faith in big supermarkets, whilst at the same time food producers need more help

to develop their brands. So bringing farmers and independent retailers together is a natural fit.”

Devotion Foods is a specialty food marketing, sales and distribution company supplying independent retailers

with brands that will help them improve the selection of healthy choices in their stores. Devotion Foods is

passionate about supplying local foods that consumers identify as having been produced using practices that

restore the soil’s natural health.

“Helping people to recognise these products will ensure it is easier for them to make healthier food choices

and that’s what is important to us” said Barr.

New Tech would like to hear from farmers interested in joining the Devotion Foods marketing program.

All media contact regarding this Media Release strictly through: Jeremy Lomman – SOS Interim Management

on 0417 567 148 or jeremy@sosinterim.com.au.