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Ankur Sharma PGCM5-1503

People are so busy

that they don’t have

time to eat healthy

always in a hurry.

Healtholic have their

own farm where

veggies and fruits are

grown without any

kinds of chemicals. And

they cook with keeping

in mind the amount of

calories they are

adding.

This service is a

solution where you

can grab your meal

or order it as per

your diet.

We have qualified

agriculturists,

nutritionists, and

chefs who take care

of your body and

mind by giving

proper food as per

your age, body type

and taste preference.

There is no

competition for now

who serves and

delivers the nutritious

food as per clients

preference.

IDENTIFICATION OF NEW RETAIL BUSINESS IDEA

• Growing population of

working professionals and

increase of disposable income

but no time to take care of

health.

• People are being concerned

about their health.

• Aspired young business

executives who wants to look

fabulous at personal and

professional gathering.

• Health care service with

delicious food better than fast

food.

Target MarketCompetitive

Advantage

• Busy executives desired to

keep pace with their

health and stay healthy.

• Young business person

who choose to have

convenience of a

nutrionist-chef who will

serve them food.

• Those who want to lose

weight or maintain a good

physique with hassle free

cooking.

• Athletes and players who

need to stay fit and

healthy.

Service

Attributes

• No cooking.

• Convenience.

• Doorstep Delivery.

• Taste preference

• Different menu with

balanced diet.

• Check up every two

months.

• Customer centric.

• Customized according to the

person’s profession, age, body

type, and lifestyle.

• Budget friendly.

• No cooking required

• Quick response

• Delivery services at the

preferred location

• Flexible with the needs of the

customer.

Reasons for choosing

this idea

Buyers Persona

On stage

Experience:

Back stage

Support :

People

Things

People

Things

Website/ Mobile

App

Nutrionist/chef

IPad/mobile devices

I.T Department

Data entry software/ Desktop

Chef

Kitchen appliances

Registration through

desktop/Mobile App

Setting up delivery point

and time.

Prefers vegetarian or non-

vegetarian or vegan food

Filling up details : profession, age, lifestyle, body type, allergies

etc.

Food type: Breakfast, Lunch

Dinner preferences

Payment

Logistics

Pick up person

Cash/Online Transaction

Delivery man

I.T. Department

Desktop

Kitchen staff

Kitchen Staff

Backend Staff

Feedbacks

Accountant

Finance Department

Agriculturist / Kitchen staff

Fruits and vegetables

Data entry people

Data entry software

David Joseph, 39years old, CEO, sports lover, enthusiast, fitness freak, high spender

No. of employees. Electricity, internet bills, productivity of land, growing

crops etc. Advertising and Promotional Cost.

Delivery cost.

Regular customers Special packages for gym goers Delivering to the athletes.

Taking preferences as per the occasion and attributes

of the customers. Purchasing the required

kitchen items like spices and oil.

Cooking as per the taste of the customer.

Taking regular feedback to understand the customers

need Deliver at the preferred

location. Payment can be done

online/offline.

Working professionals.

Young business executives.

Fitness freaks Athletes.

Time saver. Staying healthy. Quality check.

Keep a check on your wallet.

Tasty healthy food.

Grocery stores for spices and oils.

Bank and payment service providers. Experienced

nutritionists. Gyms

Trained employees Experienced

nutritionists. Good agricultural

products. Good logistics .

Websites / Mobile App

Telephonic Payments channels

both cash and online transaction

Promotional events to retain customers.

Ease of service & reliability.

On-board professionals. Fast delivery at preferred

location

Business Model Canvas

Key partnersKey Activities

Co

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Key resources

Value Propositions Customer SegmentsRelationships

Rev

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