Entreprenure Business Idea

8/8/2019 Entreprenure Business Idea

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Business Pl

Entrepreneu


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Business Plan

Course Title: Entrepreneurship

Course Code: MGMT 3153

Submitted to: SIR HAMEED ULLAH KHAN

Submitted by:Sobia Islam L1S09MBEX1038

Sehrish Khan L1SBEX0032

Nusrat Jahan L1S08MBEX0014


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HOME CARE HEALTH CENTRE(HCHC)

PROPOSED AMOUNT OF INVESTMENT

DEBT: 40 %

EQUITY 60 %

STATEMENT OF CONFIDENTIALITY

This is a private and confidential document. Do not open, read and share

without the permission of entrepreneur and send to this address and contact

number, if lost to the entrepreneur.

Home Care Health Centre(Pvt) Limited (HCHC)

Mailing address:

158-H, Johar Town, Lahore.

Proposed address:

21-KM, Gulberg II, Lahore.

Tel NO: 042-3573791-3 Fax No.: 042-5273796

Cell No: 0321-8765098

Email:[email protected]


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EXECUTIVE SUMMARY

HOME CARE HEALTH CENTRE (PVT) limited offers a unique combinationof premier home health care and community-based social services to the city of

Lahore. Market research indicates that there is a significant need for quality home

health care and social services within this region and we believe that by employing

competent and well-educated staff and providing them with organized and

responsive management, we can become the home health care/social service agency

of choice in the city of Lahore.

Home care Health Centre will be created as a HCHC Limited Liability Company

based in Lahore, owned by its principal investors and principal operators. The

initial office will be established in quality office space on Main Boulevard Gulberg

II, which is the heart of the city.

Consumers of our services will be those individuals and families in need of home

health care and/or social services. These patients are usually referred by other

health care professionals such as physicians, attorneys, insurance companies and

health care facilities. Our company has already developed an excellent reputationwith many of these professionals, through the work of our Clinical Director, who

has been providing home health care services through another agency for the past

three years, and through the presentations we have made to the community via

marketing tools and personal interactions.

The company plans on taking on debt in the form of a five-year loan, and has no

plans for additional debt as growth will be financed mainly through cash flow. Our

plan includes assumptions of 100% sales on credit, and sufficient cash on-hand at

start-up to prevent any problems with cash flow.

Our company must be registered under SECP rules. The company will be registered

as a private ltd company having three directors initially.


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INDUSTRY ANALYSIS:

The concept of home care medical health services is a new one and has emergedwith the recent economic, social and technological development and the history is

not very long.Home health care nursing program is a great necessity for Pakistani

population-to be accessible to them at their door step and deliver quality services.

Looking at this mandate, the Aga Khan University Hospital took leading role, to

start first home health care nursing program from January 2002. It was accepted

very well by all its customers and the demand increased from 10 patients/month to

now 600 patients/month.

Other than Agha Khan University Hospital services in home care health services

there are only a few names who have tapped this market. Among them are

TAMEERworking in Karachi, Med SERVE rendering their services in Lahore,

Faisal Abad, and Gujranwala IHS (Integrated Health Services), one of the major

service providers, working in Karachi, Maximum Health Care(SME) pvt LTD in

Karachi.

But in the last 8 years, no major development has been seen in this sector and home

care service providers can be numbered on fingers only, making almost 2 % of thepeople rendering their services in totality. As much of the target market is untapped

so emerging as a Quality home care service providers in the community, we will

not be having that much competition in the industry around.

COMPANY PROFILE:

Home health care services that enable patients to stay in the comfort and security of

their homes during times of recuperation, disability, and chronic or terminal illness.

Home Care Health Centre or HHC is a health care service provider that aims to

deliver medical services and wellness programs to people in the comfort of their

own homes.


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We specialize in giving quality medical services to seniors and home-bound

individuals.

We are a group of fully-accredited physicians, working together with an extensive

network of health care professionals such as nurses, therapists and caregivers togive you hospital-quality health care -- at the comfort of your own home.

Now we are just a phone call away.

We understand that choosing a healthcare provider for a loved one is a very

important and difficult decision. That is why we have made it easy for you to dial

one number, 111-111-119-HOMECARE, so you can personally speak with and

interview with us to get supreme health care services for your loved one.

Our network members offer home healthcare services that maintain theindependence and well being of their patients and their families. Supportive

services, provided by non-medical home care agencies, offer assistance with

personal care such as bathing, grooming, dressing, in addition to help with meal

preparation, housekeeping, and shopping. Skilled services provided by medical

home health agencies, offer nursing care, physical, occupational, speech, and

respiratory therapy as well as social services and hospice care.

Home care" encompasses a wide range of health and social services. These services

are delivered at home to recovering, disabled, chronically or terminally ill persons

in need of medical, nursing, social, or therapeutic treatment and/or assistance with

the essential activities of daily living.

Generally, home care is appropriate whenever a person prefers to stay at home but

needs ongoing care that cannot easily or effectively be provided solely by family

and friends. More and more older people, electing to live independent, non-

institutionalized lives, are receiving home care services as their physical

capabilities diminish. Younger adults who are disabled or recuperating from acute

illness are choosing home care whenever possible. Chronically ill infants and

children are receiving sophisticated medical treatment in their loving and secure

home environments. Adults and children diagnosed with terminal illness also are

being cared for at home, receiving compassion and maintaining dignity at the end

of life. As hospital stays decrease, increasing numbers of patients need highly

skilled services when they return home. Other patients are able to stay at home to

begin with, receiving safe and effective care in the comfort of their own homes.


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Our vision

A world where individuals and families facing serious illness, death, and grief will

experience the best that humankind can offer

MISSION

HCHC strives to provide optimum care, comfort and support to those we serve.

We value our patient's and family's decisions to direct their course of care, without

judgment, with respect for ethnicity, cultural orientation, spiritual preference andfamily values.

Our Goals and Objectives

1: enhance the quality of life when quantity is limited;

2: provide the best in medical and nursing care, using every means available to

control symptoms;

3: provide emotional and spiritual support to patients and to those who love andcare for them;

4: ensure that patient and family decisions to forego extraordinary measures

meant only to prolong dying are respected.

5: 500 Home Health Care patients served by the end of first year.

6: Respectable gross sales by the end of first year.

7: 80% of Customer Satisfaction Surveys return indicating satisfaction with

services.

Keys to Success

1: Professional quality of services offered

2: Reliability -- being available through on-call, and adequate staffing


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3: Effective collaboration with other community professionals (physicians,

hospitals, and other organizations)

Helping you at home...

Home Care Heath Centre is a locally owned in-home health care company that was

developed with a passionate desire to provide quality care to those families in need.

Care options such as in-home care assistance, Personal Care, and trusted

companionship services. Our family of caring, professional, and experienced

caregivers are carefully selected to provide our clients with compassionate

assistance to make life easier for them and to provide your family with peace of

mind.We are dedicated to providing you with exceptional service that only comes

when putting the family first.

Our guiding principles are simple:

We firmly believe in the power of treating our clients as we would our own loved

ones. Oftentimes family members out of love will attempt to take over the

responsibility of caring for a parent or sibling themselves. Unfortunately, this

generous act can put tremendous strain on the existing relationship. Some familymembers can quickly become overwhelmed, leading to feelings of resentment,

while the receiver of the care can sometimes experience guilt and diminished self-

worth for shifting this burden on a loved one. A personal caregiver is the perfect

solution for everyone.

HCHC provide compassionate in-home care services delivered right in your loved

one's home. Whether it's a few hours a day or long-term care 24 hours a day, we

can help. All our caregivers are thoroughly screened, trained, insured and bonded,

matched to your preferences, compassionate and reliable.

We provide home care assistance that includes good-hearted,

compassionate, and dependable companionship 24 hours a day, 7 days a

week including holidays. We even have a special live-in program for those

who qualify, offering a more cost effective option for those facing long term

care.


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We plan to open up our two offices one at Islam Abad and the other at

Karachi within in a span of two years.

Our Core Values

Complete our clients satisfaction

Inspire a culture of trust

We are teachers and learners

Live within the model

Our Principles

We assist people during life transitions and traumatic events, especially in dying.

We provide assistance to all who need it, at an affordable price.

We believe that care of those with terminal illness can and should be improved

locally, regionally and nationwide.

Our Commitment

To the PeopleWe Serve:

We use a caring, family-centered approach to respond to your physical, emotional,and spiritual needs during illness and bereavement. These expert services are

readily available and continually improving. Your care is provided regardless of

your ability to pay.

To Our Patients Physicians and Other Partners in Care:


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We provide ease of referral and timely and appropriate communication.We value

our cooperative alliance in meeting patient and family needs. Consistent, competent

care and consultation warrant your continuing confidence.

To Our Staff and Volunteers:

We maintain a supportive work environment and provide leadership and education

that foster enthusiasm, team-work, respect and growth. You receive constructive

feedback and have freedom to contribute to the our mission. Staff members receive

fair compensation and opportunity for job creativity.

To the Community:

We recognize our unique partnership in this work. We provide consistent

accessibility to quality services.We are responsible stewards of the resources

entrusted to us.

SERVICES

How we can help:

Our network of fully licensed physicians, subspecialists, and other professionalhealth care service providers allow us to provide you with a wide range of medical

services at the comfort of your own homes and at your own convenient time.

We will care for your loved one in the comfort of their surroundings so that all

family members can enjoy the peace of mind that comes with knowing the best care

is being provided to those you hold most dear. We offer a wide variety of services

that may include activities and support that are unique to you and your loved one.


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Our caregivers will provide the following and more - all tailored to meet your

needs:

Services we provide include:

1: Skilled Nursing including disease state management and teaching.

2: Physical Therapy including balance and gait training, therapeutic exercise.

3: Occupational Therapy including training for activities of daily living.

4: Speech Therapy including swallowing disorders, improvement of speech

and language skills.

5: Medical SocialWorkers for assistance with community resources.

6: Personal Care Aides for personal care services such as assistance with

bathing, dressing and grooming.

7: Specialized Nursing Programs

8: Wound Care Certified Nursing Staff to maximize wound healing.

9: Diabetic Management including diet and management techniques.

10: Ostomy Care including appropriate care and changing of ostomy

appliances

20: Psychiatric Nursing including counseling and medication management.

COMPREHENSIVE ASSESSMENT of the ELDERLY

A multidimensional process designed to assess an elderly person's functionalability, physical health, cognitive and mental health, and socio-environmental

situation.

Care support services:

Accidents, injuries, illnesses and age impact all of our lives at one time or another

and we are there to help. We are very proud of the relationships our caregivers


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form with our clients and families who come to rely on them to provide home care

assistance with activities that use to be simple. Tasks like grabbing a dish from the

top shelf, preparing a healthy meal and cleaning up afterwards, laundry, ironing,

and even tying shoes are just not as easy as they used to be.

A:Companionship Services(on damand/customised)

y Companionship & Conversation

y Medication Reminders

y Monitor Diet including Meal Preparation and Planning

y Laundry and Ironing

y Letter & Correspondence

y Errand Services and Shopping

y Respite for Family Caregivers

y Supervise Home Maintenance

y Escort to Appointments

y Recreational Activities

y Playing Games/Cards

y Grooming/Dressing Supervision

y Home Management

B:Home Health Services

Our State Certified Nursing Assistants and Home Health Aids are trained to

provide in-home care for those who require "Personal Care", such as:

y Ambulation & Transfer Assistance

y Provide Alzheimer's Care

y Incontinence Assistance

y Range of Motion Exercise


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y Bathing Assistance including Bed Bathing

y Dressing & Grooming Assistance

y Oral & Skin Care

y Wound Care

Supervised Nursing Care assistance.

These services are just an example of what we can provide for you. Additional

services are available.

BIO MEDICAL EQUIPMENTS:

Apart from the medical nursing services, we provide bio medical equipments like

EEG, ultra sound, assisted devices like crutches, wheel chairs, motorized wheel

chairs, general lab tests at patients bed side.

Our Services are Utilized by:

y

Adult Children and other Family Membersy those suffering from: Alzheimer's and Related Dementia

y Stroke and Cancer patients

y Seniors with age related challenges

y Post Traum

y atic Stress Disorder

y Parkinson's disease

y Bi-Polar Disorder

y Paralyzed patients

1. VALUE ADDED SERVICES AND VACCINES

Educational material about FLU and other vaccine-preventable diseases


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Screening for risk factors to the vaccine; prescription for Paracetamol and

direct access to our physicians in the event of a vaccine reaction

Personalized vaccination record

Efficient vaccination in site, date and time of preference

FREE corporate training on vaccine-preventable diseases

All these for Php600.00 per dose Flu Vaccine

Php1,200.00 per dose Pneumonia Vaccine

2. PAYMENT AND BILLING ARRANGEMENTS

Home Health Care shall collect the cash payment upon administration or a dated

check two weeks after the service.

3. OPTION TO CUSTOMIZE:

We can customize our services according to your desire.

MARKETING PLAN:

Marketing Objectives


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1. Generate a 10% yearly increase in sales.2. Increase market penetration every quarter.3. Continue to cultivate HCHCs image as the premier long-term wellness

program provider.

Financial Objectives

1. Decrease customer acquisition costs by 4% every two quarters.2. Lower the cost of service delivery by 1% a quarter.3. Holding spending, as a percentage of sales, at a steady rate.

Market Demographics

The profile for Health Care Home Centre (HCHC) customer consists of the

following geographic, demographic, and behavior factors:

Geographic

1: The immediate geographic target is the city of Lahore.


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2: The total targeted population is major societies including upper-middle

and upper class of Lahore.

Demographic

1: 49%:51% male: female.

2: The familys income range is PKR 50,000 PKR 150,000.

3: 67% of the customers are single (Widow, divorced and un married) , 33%are married

Behavior Factors

1: Time constraints of other family members.

2: Wants to have a proper professional care to their patients.

3: Do not want to move their patients to hospitals for small medical needs.

Market Analysis Summary

The consumer base for Home Care Health Centre (HCHC) will be patients referred by

physicians, health care facilities and other health care professionals. The consumer base

for the Personal Injury Case Management component of our business will be those

individuals who have been injured either on the job or in another type of accident.

These referrals will come from attorneys seeking case management services for their

clients or from insurance companies who are requesting assistance in mitigating the

injuries and loss the client suffers.

Market Segmentation


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The population base in Lahore is aging, and more individuals are opting to stay in their

own homes longer and return home following hospitalization, rather than proceeding to

a nursing home. Our primary market segment includes those patients -- typically in an

older age bracket -- who require health care services by home health nursing staff.

These patients may also require other home health services, such as social work, in

order to access needed community resources.

Our secondary market will be those individuals who have suffered a personal injury and

require case management services to assist them in addressing medical, financial, and

employment issues.

The population of Pakistan stood at 163.67 in mid 2008-09. If the existing trend remains

unchanged, it will reach 167 million by the year 2010.According to 2007 Trends below

are the provincial population stats.

Population of PAKISTAN:

AREA %POPULATION

SINDH 22.92 %

Punjab 55.46 %

NWFP 13.73 %

BALOCHISTAN 5.15 %

ISLAMABAD 0.7%

Federally administered Tribal Areas 2.37 %


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Target Market Segmentation:

As our agency is targeting Lahore city o, the population demography is as follows:

Lahore has 6.5 percent population which is 10660000

CL ASS % age POPULATION

UPPER MIDDLE CLASS (2.4%) 157969

UPPER CLASS (1.23%) 77,720

However which ultimately results that 3.63% of Lahore population which is 386,958

have the affordable income strength.

Market Segment Target Market

Lahore population 10660000

Upper Middle Class 255840

Upper Class 131118

Total Target Market 386958

55.46%

22.59%

14.43%

5.15%2.37% Population of Pakistan

pakistan population

PUNJAB

SINDH

NWFP

BALUCHISTAN

Federal administered

Tribal Area


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The existing network of medical services consists of 948 hospitals, 4794 dispensaries,5310 basic health units (BHUs), 561 rural health centers (RHCs) and the availability of

103037 hospital beds. Besides, there are 133956 doctors, and 65387 nurses in the

country. During the calendar year 2008, the population medical facilities ratio in terms of

doctor work out 1212 person per doctor, 2478 person per nurse and availability of one

hospital bed for 1575 persons. The total outlay on health during 2008-09 is estimated at

Rs.74 billion which shows an increase of 23 percent over last year and works out to be

0.5 percent of GNP

According to PMA (Pakistan medical association); the ratio of chronically sick people is45% of the population which is 73800000. Target market for home care service center

is 45% of population who can afford the services in Lahore which is 174131

The competitors have captured 2% of the market which is 3482 which means 170649 is

opportunity market.

10660000

255840 131118

386958

Market Segmentation

Lahore population

Upper Middle Class

Upper Class

Total Target Market


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Target Market Ratio of chronically sick Market Captured by Competitors

Total Target Market 386958 174131.1 3482.622

Upper Class 131118 59003.1 1180.062

Upper Middle Class 255840 115128 2302.56

386958

174131.1

3482.622

TargetMarket

Target Market

Ratio of chronically sick

Market Captured by

Competitors

0

100000

200000

300000

400000

Target Market Ratio of

chronically sick

Market Captured

by Competitors

Market Opportunity

Upper Class Upper Middle Class


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HEALTH SERVICES IN PAKISTAN(STATISTICS):

According to Ministry of Health Government of Pakistan:

Hospital Dispensaries Maternity & Beds in hospitals

Year As on 1st Januar (a) (a) Child Welfare & dis ensariesCentres etc.

Pakistan

1998 872 4,551 852 90,659

1999 879 4,583 855 92,174

2000 876 4,635 856 93,907

2001 907 4,625 879 97,945

2002 906 4,590 862 98,264

2003 906 4,554 907 98,684

2004 916 4582 906 99,9082005 919 4632 907 101,490

2006 924 4712 906 102,073

2007 945 4755 903 103,285

Punjab

1998 287 1,463 515 42,305

1999 290 1,469 515 42,975

2000 286 1,471 515 43,004

2001 301 1,446 515 45,396

2002 301 1,459 515 45,306

2003 301 1,443 515 45,349

2004 302 1445 515 45,744

2005 302 1448 515 46628

2006 303 1448 515 46848

2007 303 1492 515 45775

2008 306 1496 515 47168

Sindh1998 322 1,830 150 26,522

1999 323 1,873 150 26,726

2000 324 1,888 150 27,201

2001 324 1,926 150 27,311

2002 326 1,957 150 27,428

2003 327 1,975 150 27,724

2004 327 1993 150 28,277

2005 329 2023 150 28437

2006 329 2065 150 28485

2007 330 2076 150 28606


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Hospital Dispensaries Maternity & Beds in hospitalsYear (As on 1st January) (a) (a) Child Welfare & dispensaries

Centres etc.2008 330 2096 150 28640

N.W.F.P

1998 188 554 105 13,2571999 189 542 105 13,4622000 185 514 102 14,4322001 183 531 118 15,5802002 182 540 102 15,4992003 181 525 145 15,4262004 183 527 142 15,5292005 183 540 142 15,8422006 184 540 142 16,0382007 202 559 141 16,6912008 202 562 144 16123

Balochistan

1998 65 633 75 4,5751999 67 628 76 4,8562000 70 687 80 5,0402001 88 647 88 5,4212002 85 560 88 5,7352003 85 537 90 5,8512004 92 544 92 5,8612005 93 546 93 58852006 96 545 93 57572007 98 552 92 59832008 98 564 93 5948

Federal

1998 10 71 7 4,0001999 10 71 9 4,1552000 11 75 9 4,2302001 11 75 8 4,2372002 12 74 7 4,2962003 12 74 7 4,3342004 12 73 7 4,4972005 12 75 7 4698

2006 12 74 6 4945

2007 12 76 5 6230

2008 12 76 5 5158

Source: Health Division

Note:- a) Some hospitals and dispensaries have been converted into Rural Health Centres/Basic HealthUnits. Data in respect of institutions run by Armed Forces and private doctors are not included. Dataregarding the number of Hospitals/Dispensaries/Maternity and Child Health Centres, Sanctionedbeds and registered medical personnel in Pakistan and its provinces were made available byHealth Division. Statistics pertaining to health facilities have been compiled province-wise.


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The existing network of medical services consists of:

CATEGORIES CORRESPONDING NUMBERHOSPITALS 948

DISPENCERIES 4794

BASIC HEALTH UNITS 561

RURAL HEALTH CENTRES 103037

DOCTORS 133956

NURSES 65387

NOTE: The above mentioned figures are registered data by the government of

Pakistan. Private hospitals and complexes are not included.

THE POPULATION MEDICAL FACILITY RATIO IN PAKISTAN:

During the calendar year 2008, the population medical facilities ratio in terms of

doctor work out 1212 person per doctor, 2478 person per nurse and availability of

one hospital bed for 1575 persons. The total outlay on health during 2008-09 is

estimated at Rs.74 billion which shows an increase of 23 percent over last year and

works out to be 0.5 percent of GNP

According to PMA (Pakistan medical association):

The ratio of chronically sick people is 45% of the population which is 75,150,000.

Target market for home care service center is 45% of population who can afford

the services in Lahore which is 106,060.

Market Opportunity

The competitors have captured 2% of the market, which is 2,121 which means

103939 is the opportunity market.


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Target Market Ratio of chronically sick Market Captured by Competitors

total Target Market 386958 174131.1 3482.622

Upper Class 131118 59003.1 1180.062

Upper Middle Class 255840 115128 2302.56

Strategy and Implementation Summary

Home Care Health Centre (HCHC) will focus within this geographical area we will

target two specific programs:

y home health care

y personal injury case management

Within each area, we have two target markets: the actual client, and the regional

physicians, health care facilities, attorneys and insurance companies who refer

them to our services.

Competitive Edge:

Our Clinical Director has built a reputation for outstanding customer service, and it

is our belief that her reputation will help to build a strong client base even before

0

100000

200000

300000

400000

Target Market Ratio of

chronically sick

Market Captured

by Competitors

Market Opportunity

Upper Class Upper Middle Class


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our start-up date. Health Services will also stand out in integrating community-

based social services, such as Personal Injury Case Management, with our more

traditional home health care. This broader base will allow us to access additional

clientele and payer bases, adding to our financial stability.

Sales Strategy

Sales in our business mean quality patient service and utmost satisfaction

from referring physicians and health care facilities. It is perpetual business. One

doesn't sell home health care and personal injury case management; rather one sells

excellent care, availability, and effective interpersonal relationships.

In a service industry, growth can mean loss of quality control, which in turn leads

to client dissatisfaction. The services we provide should always reflect the mission

and oversight of management. We want our clients to know that the quality of

service they receive will be excellent, regardless of the individual service provider

performing the service.

We will therefore avoid the temptation to broaden the scope of our services too

quickly. Rather, we will focus our immediate attentions on making the services we

offer of the highest possible quality. Only when those services are well-established

and grounded in excellence will we consider expanding our service base

Sales Forecast

Annual sales reflect a conservative average of 125 new Home Health Care patients

for the first year with a modest increase per year thereafter. We believe that with agreater investment in marketing, employee relations, and customer service this

client base can grow significantly.


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The projected annual figures for Personal Injury Case Management

sales are relatively low, as this portion of the business will initially be secondary to

the Home Health Care Services. However, we project a jumped up annual growth

after the first year, as market analysis indicates there is a significant need for these

services. As the Home Health Care portion of the business stabilizes management

will focus growth efforts on the Personal Injury Case Management program.

0

2

4

6

8

10

12

14

1618

10 10 10 10 10 10 10 10 10 10 10 10

0 0 1 1 12 3

4 56 6 7

Monthly Sales Forecaste

Home Health Care Sales personal Injury case Management

0

50

100

150

200

250

Year 1 Year 2 Year 3

120

180

250

3 Year Sales Forcaste


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Weaknesses

1: High costs associated with customized, personal service.

2: The inability to work on a high volume business model.

3: The costs of attracting a large number of people.

Opportunities

1: Few competitors in the industry.

2: Big market which is still almost un-tapped.

3: The ability to leverage future quantitative analysis that supports the

contention that long-term wellness programs have a significant,

positive impact on a company's bottom line.

Threats

1: Lack of immunity to an economic downturn.

2: Potential competition from larger, well established competitors and

hospitals.

3: The continual increase in new technology costs.

4: The increasing shortfall in electricity in Pakistan.


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Organizational Plan:

The team is the primary force driving successful entrepreneurial ventures. Our

company philosophy is based on mutual respect for all contributions made by our

directors, investors, consultants and employees without regard to the position held

in the company. Those who work with our company will learn to enjoy and trust

working environment, because we all strive to create an environment that enables

us to work smarter not harder and suggestions are valued, appreciated and

rewarded.

Form of Business

Home Care Health Centre Lahore is a Private Company limited by Shares. It will

act as a head office to the other openings within next two year at Islamabad and

Karachi.

Characteristics of Business Formation

Factors Implication

Liability of owners Amount of capital contributions is limit of shareholder liability.

Legal cost of starting

business

Incorporated through registration with Security Exchange

Commission Pakistan by Articles of Association, filling fees etc.

Continuity of

Business

Greatest from of continuity. Death orwithdrawal of owners will not

affect legal existence of business.

Capital requirement By owners equity and by borrowingdebt in the name of company.

Management controlBoard ofdirectors has control. Besides day-to-day control in hands

of management who are not in the Board.

Distribution of profit

and losses

Board ofdirectors is paiddirectorremuneration duly approved by

the board.


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Board of Directors

NAMES DESIGNATION

Ms. Nusrat Jahan Chief Executive/ Director

Ms. Sobia Islam Director

Ms. Sehrish Khan Director

Management Team

Ms. Nusrat Jahan

Ms. Jahan is a self starter and a natural leader. She has been self employed in

different trades. During her career she has received numerous state and communityrecommendation for her involvement in community improvement and health

development programs.

Ms. Jahan has successful career in medical industry, and is trained in wide range of

executive level positions and had served in number of capacities. Her strongest

personality trait is her natural leadership ability.

Responsibilities:

Design and manage the implementation phase and serve as the CEO and HR and

operations director. Develop and implement the operation, safety, maintenance and

training program for the company.


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Ms. Sobia Islam

Ms. Islam is MBA Finance and B.S degree in company law. She has worked as an

independent accountant and taxation consultant for over six years and has

extensive experience with budgeting and financial matters. She has provided

various corporate services including preparation of corporate bylaws for various

structures.

Responsibilities:

Will serve as the company, financial controller to monitor reviews, statement

reconciliations, monthly profit and loss schedules, review and pursue investment

capital and profit oversight.

Ms. Sehrish Khan

Ms. Khan has a bachelor degree in technical sales and has completed several focus

group courses on employee management; product presentation and placement, with

direct customer services experience both in-house and out in the field. She has

extensive hands on experience in advertising production, graphic design layout and

multimedia publishing.

Responsibilities:

Consult and advise as to the companys marketing, sales and advertising.

Direct firms overall marketing and strategic planning programs, and

corporate communications. Facilitate client development through marketing

and client services programs.


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Duties and responsibilities include, but are not limited to:

Design, implement, and facilitate annual marketing plan for the firm.

Support and facilitate development and implementation of section

business/marketing plans.

Plan and administer the firms Marketing Operations budget; support

development of regional marketing budgets.

Oversee the Charitable Contributions Foundation.

Organize and implement client relations including:

y client satisfaction surveysy client development activities

y client skills training

y special events

Management Compensation and Ownership

Name

Equity

Investment Stock ownership

Director

Remuneration

Ms.Nusrat Jahan 20M 200,000 shares @ 100 each 100,000/=

Ms. Sobia Islam 20M 200,000 shares @ 100 each 100,000/=

Ms. Sehrish Khan 20M 200,000 shares @ 100 each 100,000/=

SupportingProfessional Advisors and Services

Legal Services Hamid Law and Associates

Auditing Services Ford Rhodes Sidat Hyder& Co

Banking Services Bank Alfalah Ltd


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Organizational Chart

CEO

Director

Finance

Director Operations

and Human

Resource

Marketing

Director

Financial

Controller

Sr. Accounts

Executive

Accounts

Executive

Managing

Consultant

Busine

Anal s

Field

Consultan

Manager

Administratio

Head Staff

NurseSr. CSR

CSR

Operation

Executive

Nurse Support Staff

Lab Technician


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FINANCIAL PLAN:

Assets:

Detail of Assets

1 Cost of Carry Dabba 500,000

2 Microwave 5,000

3 Dispenser 8,500

4 Miscellaneous office setup 200,000

5 Generator 100,000

6 Exchange 50,000

7 Bio - Medical Equipments Multiple 500,000

8 AC 40,000

9 Computers 30,000

10 Refrigerator 25,000

TOTAL 1,458,500


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Expense Details:

Detail of expense

Sr. No. Particulars Frequency Cost Total Cost

Rs Rs

1 Rent per month 12 40,000 480,000

2 Electricity bill 12 15,000 180,000

3 Water bill 12 5,000 60,000

4 Gas bill 12 3,000 36,000

5 DSL 12 4,000 48,000

6 TelephoneBills (4 Lines) 12 10,000 120,000

7 Petty Cash 12 100,000 1,200,000

8 Salaries 12 662,000 7,944,000

9 Company Registeration 1 50,000 50,000

10 Audit Charges 1 70,000 70,000

11 Depreciation 1 291,700 291,700

TOTAL 10,479,700

Salaries

Directors 3 50,000 150,000

Sub Total 150,000

Accounts

Finance Controller 1 30,000 30,000


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Sr. Accounts Exec 1 15,000 15,000

Sub Total 45,000

Admin

Admin Officer 1 25,000 25,000

Support Staff 8 6,000 48,000

Driver 2 8,000 16,000

Computer Operator 1 8,000 8,000

Sub Total 97,000

Operation Employees

Head Staff Nurse 1 20,000 20,000

Nurse 10 10,000 100,000

Lab Technician 2 20,000 40,000

Operation Execuitve 2 15,000 30,000

Sub Total 190,000

BD

Managing Consultant 1 30,000 30,000

Field Consutlants 10 12,000 120,000

CSR 3 10,000 30,000

Sub Total 180,000

Grand Total 662,000


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Income Statement

Profit and Loss account for the first year

Rs.

Revenues 9,000,000

Administrative Expenses 10,479,700

Operating Profit (1,479,700)

Interest -

Net Profit after interest and before tax (1,479,700)

Tax (517,895)

Net Profit after interest and tax (961,805)


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Balance Sheet

Balance Sheet for the first year

Rs.

Assets

Fixed Assets 1,458,500

Current Assets - Cash at bank 2,379,695

TOTAL 3,838,195

Liabilities

Authorised Capital 5,000,000

Share Holder Equity 3,000,000

Profit & Loss Appropriation Account (961,805)

Long term Liabilities

Venture Capitalist Fund 1,800,000

Current term Liabilities

TOTAL 3,838,195


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BIBLIOGRAPHY:

1:Pakistan medical association http://pakistan.wikia.com/wiki/Pakistan_Medical_Association,

2:http://www.tahseenbutt.com/company_registration_pakistan.html

3:statistic division of Pakistan http://www.statpak.gov.pk

4:http://findarticles.com/p/articles/mi_m0FSS/is_2_8/ai_n18608634

5:http://www.kassafintl.com/medi_serve.htm

6: http://202.83.164.26/wps/portal/Moh

7: Federal Bauru of Statistics

http://www.statpak.gov.pk/depts/fbs/statistics/social_statistics/social_statistics.html

8:http://www.aku.edu/akuh/

9: www.thenews.com.pk/daily_detail.asp?id=198477

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