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Helen Milner OBE, @helenmilner
Chief Executive, Tinder Foundation
23 May 2016
100% Digital Leeds
A world where everyone can benefit from digital
Non users: 13% of adults in the UK, with 58% of non-users
aged 65+, 42% are in DE households
Narrow internet users: 11% of all internet users, older (55-
64s (23%), 65+ (36%)), DE (18%), and newer users (31%)
Proxy users: 33% of non-users have asked someone else to
use the internet on their behalf in past 12 months.
Younger non-users (16-64) more likely than older non-
users (65+) to say they have made a proxy use of the
internet in this way
7
8
Better lives, reduced social
challenges Stronger economy
Digital Inclusion
Tinder Foundation Learning and Development Strategy 2015
1.88m
People supported to gain better basic digital skills
92%
Have improved their quality of life
Have progressed onto jobs or feel more employable
Feel more in charge of their finances and able to manage their money
62%
48%
For example“I can upload anattachment in email”
“I use email toapply for jobs”
“I get a job,I have moremoney, I am more confident”
Local + DigitalBlend of face-to-face support +
online tools
A big club with a shared vision
digital tools
100% Digital Leeds
Activating, mobilising, connecting & equipping
People & organisationsFront-line staff, community volunteers, digital
champions, community assets
BasicDigitalSkills Financial
Literacy
Health &Social Care
EnglishLanguage Employability
SmallBusinesses
CommunityIntegration
A world where everyone can benefit from digital
Leeds
Get Online Week
Signpost to map
Learn My Way
Digital champions
Train own staff
Access free city wifi
Build on what exists
● Own: the possibilities and the actions to achieve them
● Target: people who are hardest to engage
● Collaborate: co-design and co-produce the solutions
● Build: on what exists, grow the good initiatives
● Coordinate: your actions
● Don’t: procrastinate
● Involve: everyone
Better lives, reduced social
challenges Stronger economy
100% Digital Leeds
