5 Steps to Makingan Awesome Nonprofit Video

Presented by Tristan Hanson and Stacy Laiderman

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TRISTAN HANSONProducer, See3

thanson@see3.com

STACY LAIDERMANProducer, See3

slaiderman@see3.com

See3 is the digital agency for do-gooders. We work with nonprofits and social causes, activating people to change the world. We develop videos, websites and digital strategies to deliver on goals like fundraising, advocacy, awareness, recruitment and more.

Our clients include:

Is your organization planning to make a video in 2016?

If you are planning to make a video, what’s

your budget for it?

Steps 1 & 2: Budget & Timeline

What goes into a $20,000 video?

What factors affect budget?

● Concepting/scripting● Length and style of production● Number of locations, subjects, actors● Sophistication of graphics● Voiceover talent/music● Rounds of feedback● Many other things!

Do you really want to apply for a grant within 24 hours?

(3-8 weeks) (1-3 days)

(4-8 weeks) (4-12 weeks)

Step 3The Creative Brief

What do your supporters want to know?

What do you want to say?

Steps 4 & 5Pre-Production

& Production

Pre-Production

Pre-Production

● Select subjects● Scout locations● Release forms● Shot list● Write interview questions● Prep visuals or “shot list”● Determine crew and gear● Budget

Production

Step 6Post-Production/Editing Process

borg image

Post-Production Process

Editing Process

Finishing Touches

Step 7Distribution

Questions?

Thank you!