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1www.lucidea.com
Vancouver, CAN (Global HQ) • Boston, USA • Los Angeles, USA • Nottingham, UK
A PRESENTATION BY
Stephen AbramPhil Green
May 18, 2016
A PRESENTATION BY
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Using Metrics and StoriesWhat Does Success Really Look Like?: A Conversation with Stephen Abram
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It’s a cliché, but we really do live in interesting
times.
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Today’s Outline1.What is a measurement?2.What do we use them for?3.What is a story?4.What is a story’s purpose?5.Now, how do we craft great,
impactful stories?6.What are our next steps?
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1.Statistics are not enough!2.Measurements are two or more
statistics which, in combination, show directionality, insight, or highlight a point.
What is measurement?
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1.Statistics are not enough!2.Measurements are two or more
statistics which, in combination, show directionality, insight, or highlight a point.
3.They are best kept short, large and visual.
What is measurement?
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In special libraries:1.Monthly or regular
reports2.Business cases
What do we use measurements for?
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In special libraries:1.Monthly or regular
reports2.Business cases3.Justifications
What do we use measurements for?
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In special libraries:1.Monthly or regular
reports2.Business cases3.Justifications4.Feasibility studies
What do we use measurements for?
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In public libraries:1.Monthly or regular
reports2.Business cases3.Justifications4.Feasibility studies5.Marketing and
positioning
What do we use measurements for?
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In his book The Springboard, Steve Denning describes these stories as “less a vehicle for communication of large amounts of information and more a tiny fuse that ignites a new story in the listeners’ minds, which establishes new connections and patterns in the listeners’ existing information, attitudes and perceptions.”
What is a story?
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In special libraries:1.Testimonials2.Elevator stories3.Water cooler / meetings prep4.Coffee break stories (Starbucks)5.Lunch stories (or hot dog cart)6.Corporate events conversations7.Social media hits
What is a story?
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1.To connect our emotional brain with our logical brain.
What is a story’s purpose?
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1.To connect our emotional brain with our logical brain.
2.To move minds, and connect with users and decision-makers on their level of goals and dreams.
What is a story’s purpose?
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How do we crafta great story?
Highly recommended reading:The idea of a springboard story was first explained in the book, The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations published by Butterworth Heinemann, in October 2000.
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1.Testimonials2.Know the internal social
relationships
How do we crafta great story?
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1.Testimonials2.Know the internal social
relationships 3.Embed ourselves in the visible
social relationships (meetings, presentations, intranet, social media)
How do we crafta great story?
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1.Testimonials2.Know the internal social
relationships 3.Embed ourselves in the visible
social relationships (meetings, presentations, intranet, social media)
4. It takes practice…
How do we crafta great story?
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Crafting a springboard story1.Must be a “story” with a beginning, middle and end that is relevant to the
listeners. 2.Must be highly compressed – the original springboard story contained 29
words. 3.Must have a hero – the story must be about a person who accomplished
something notable or noteworthy. 4.Must include a surprising element – the story should shock the listener out of
their complacency. It should shake up their model of reality. 5.Must stimulate an “of course!” reaction – once the surprise is delivered, the
listener should see the obvious path to the future.6.Must embody the change process desired, be relatively recent and “pretty
much” true.7.Must have a happy ending.
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1.Know your ‘right’ numbers2.Know your ‘right’ measurements
What are your next steps?
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1.Know your ‘right’ numbers2.Know your ‘right’ measurements3.Start surveys/polls on the question
and project level
What are your next steps?
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1.Know your ‘right’ numbers2.Know your ‘right’ measurements3.Start surveys/polls on the question
and project level4.Gather testimonials – keep a file
What are your next steps?
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1.Know your ‘right’ numbers2.Know your ‘right’ measurements3.Start surveys/polls on the question
and project level4.Gather testimonials – keep a file5.Develop a sharing stories plan/schedule
What are your next steps?
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1.Know your ‘right’ numbers2.Know your ‘right’ measurements3.Start surveys/polls on the question
and project level4.Gather testimonials – keep a file5.Develop a sharing stories plan/schedule6.Get visual
What are your next steps?
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1.Know your ‘right’ numbers2.Know your ‘right’ measurements3.Start surveys/polls on the question
and project level4.Gather testimonials – keep a file5.Develop a sharing stories plan/schedule6.Get visual7.Share and practice
What are your next steps?
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Springboard Storytellinghttp://www.creatingthe21stcentury.org/springboardstory.html
Springboard Storieshttp://thinksmart.typepad.com/convergence_2005/files/springboard_stories.pdf
Read these
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