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Indian Economy
Agricultural MarketingAgricultural Marketing comprises all operations involved in the movement of farm produce from producer to ultimate consumer. It includes Collection, Grading, Processing, Preservation, Transportation and Selling.
Present Agricultural Marketing System In India :-1. Sale In Villages
Small Size Transportation Cost
2. Sale In Markets Regulated Unregulated
3. Other Markets Co-Operative Societies Govt. Directly Purchase
System
Conditions For Satisfying Agricultural Marketing :- Freedom From Money
Lenders Elimination Of
Middleman Bargaining Power &
Storage Facility Transport Facilities Regulated Markets Market Intelligence
Defects of Agricultural Marketing :- Unorganized Farmers Multiplicity of
Intermediaries Lack of Grading Weak Transportation
Facilities Mal Practices Lack of Market
Intelligence Lack of Proper Storage
Facilities
Forced Sales Lack of Finance
Measures To Improve Agricultural Marketing :- Regulated Markets Co-Operative Marketing
Societies Grading of Agricultural
Produce Standardization of
Weights And Measures Display Market
Information Storage Facilities Development of Mean of
Transport
Agricultural Marketing Organizations
Training of Personnel Price Support Policy National Level
Commodity Exchange Direct Marketing
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Thank You
Presentation By :-Tarseam Singh