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BUILDING a STANDING ARMY
of LIBRARY ADVOCATES
Lessons from Oakland Public Library’s friends, commission, staff, youth and community
November 8, 2014 | Presented at CA Library Association Annual Conference
From Crisis to Coalition
Budget Review
Less
Money
Mad Rush
Win or Lose?
Adapt
Repeat
We Needed an Army!
Keep Active – All Year Long!
Use “Peacetime” to Build Support
Host Regular Events
RESULTS:
Trained, skilled, disciplined, ready to educate public
Clear advocacy roles and ready resources
Build a Standing Army
Find Your People
Active supporter and stakeholders
Broader community
Build a Standing Army
Form a Coalition
Define Your Purpose
Assess Each Group’s Strengths
Choose Best Structure
Who’s at Table; Who decides, what & when
Develop Communications
Coalition; Active Supporters; General Public
Budget Deciders
Media
Exec. Committee
Unions
SOL
LAC
YLC FOPL
Branch Friends
CBO/ Patron Spot
Build a Standing Army
Strengthen Your Coalition
Provide Mutual Support
Communicate & Evaluate
Address Landmines!
Make Conflict Constructive
Share Information = Participation
Seize Critical Moments!
Claim that surplus! $500k
Leverage chance meetings
with VIPs (e.g., the Mayor ↓)
Shape local elections
Stay ready for media moments
Let’s Discuss!
Resources
“How to Build a Community of Library Advocates” and
“Making Advocacy Awesome Project Manager sample” Handouts by Helen Bloch, Oakland Public Library, for ALSC workshop “Making Advocacy Awesome” (2014)
“Don’t Get Stuck in the Muck!” by Jidan Koon (2013)
http://letstalkmovementbuilding.org/dont-get-stuck-in-the-muck-six-common-pitfalls-of-emerging-alliances
Everyday Advocacy www.ala.org/everyday-advocacy/speak-out
ALA Advocacy Clearinghouse http://www.ala.org/advocacy/advocacy-university
CoalitionsWorks.com See Tools > Coalition Guides at http://coalitionswork.com/resources
Libraries prosper with passion, purpose and persuasion! a PLA toolkit for success (2007)
www.worldcat.org/oclc/154694010
www.saveoaklandlibrary.org
www.facebook.com/saveopl
www.facebook.com/OPLadvocate
CONTACT US
