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Maike Bohn, marketing and communications consultant Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do. http://www.charitycomms.org.uk
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BIG GREEN WEEK
Maike Bohn
Background • Conceived by Forum for the Future as a Green Capital
Partnership festival to provide a framework for Bristol’s green
projects, business and groups to celebrate success and
showcase their activity, and to lead the debate in global
thinking on sustainable city living
• Now in its 3rd year
• Format: 2 weekends of family entertainment, plus talks,
conferences, music, poetry and art dispersed across the city
• Majority of content is crowd-sourced from across Bristol, and is
entirely at the discretion of participating organisations
Aims
• Increase ticket sales
• Increase non-green audience & evidence behavior
change
• Building a brand as THE go to European festival for
the environment = Green Edinburgh Festival
Narrative • Big Green Week is a dense
explosion of green activity &
debate
• …is all about you. How can you
live smarter and enjoy the things
you love for longer?
• …is a fun day out for you, your
family, and friends – and most of
it is free.
• Bristol is the best place to live in
the UK
Current Business Model
• Community Interested Company
• Core seed funding from Bristol City Council
• 50% business sponsorship
• 10% ticket sales
• Budget approx £90k
• Paid Festival Director, all other staff are volunteers
budget
• £500 sponsors reception
• £500 filming expenses
• £500 stewards party
• £4000 adverts in the Bristol Post, Big Issue, Spark
• £200 Arnolfini vinyl
• £3500 Posters/Flyers (folded A3 for shops, large posters
for train stations, Arnolfini windows etc)
• £3000 City Centre Wayfinders
and the shoestring
bit… • Free banner stands
• Free VIP bus and tour guide plus speakers
• Free design by Greg Clemett
• Free goody bag
• Free reception venue
• Free social media campaign “pimp your bike”
2014 programme
• Over 150 events
• 2 weekends of family
entertainment
• Several major
conferences
• Music, poetry & art
Who else is targeting your audience?
Get the picture
Find your
ambassadors
Pimp your bike
competition