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Using Creative Campaigns ���
to WIN in SEO
@LisaDMyers #learninbound
Who dat Lisa Myers?
• CEO of SEO & Content Marketing Agency; Verve Search
• 10+ years in SEO
• Written several best practise guides and whitepapers on SEO
• Co-founder StateofSearch.com now StateofDigital.com
• Founder of SEO-Chicks.com and Womeninsearch.net
• “Search Personality of the Year” UK Search Awards 2011
(which means I’m very funny don’t you know).
Best SEO Agency – Best Content Marketing – Best Pan European Campaign European Search Awards 2015
2012
Buying Links Directories Article
Marketing
So Creating Good Quality articles WORKED
FCUK���SEO
by early 2014…
Most SEOs were knee deep trying to resolve penalties
The black hats were now charging for
removing the links that they sold you the
year before
By now everyone was desperately jumping on the content marketing bandwagon…
2011 2012 2013 2014 2015
X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X XX X X X X X X X X X X X X X X
source: the awesome @DaveTrott
Think like a 50’s Ad Agency and execute like a geek.
Attract rather than sell
Create content that DESERVES links and MARKET that content.
MAKE GOOD SHIT
Getting the BIG links
Our Mission: Link Equity
RESULTS
Any BIG links?
339 Linking Root Domains
2.4 MillionViews
633,608Views
Social
Total 182,733, of which: Facebook: 63,942 Tweets: 6,851 Google+: 2,191 Stumbles: 104,080 LinkedIn: 2,362 Pinterest: 3,307
It’s not bragging if it’s true
Expedia Nordics
Nordic Emigration Campaign
So far:
15+ BIG links across Nordics< 40,000 visitsA bunch of social shares
How?
Luke:
Luke: “I can’t believe it”Yoda: “That is why you fail”….you sissy Luke…
IQ?
Upbringing?
Education?
Luck?
What’s the biggest difference between Elon Musk and someone in a dead end job?
100 people theory
How you think
Put your index fingers together!
It’s not who you are that holds you back, it’s who you think you are. – David Brinkley
I’m outta here father mockers!!
THANK [email protected]
@LisaDMyers@VerveSearch