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Know more the impact that Raahgiri Day – Apni Rahen, Apni Azaadi - temporarily closing certain stretches of road space to automobiles and opening them to people - has created in Gurgaon. Raaghiri day creates a whole new safe, healthy, eco-friendly and vibrant city street experience. Streets are public assets, but on most days are monopolized by cars, two-wheelers, trucks etc. This movement is an attempt to prioritize cyclists and pedestrians in Gurgaon; to build a city with bicycle paths and pedestrian avenues interwoven through its urban landscape.
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Impact of Raahgiri Day!
Amit Bhatt, Strategy Head – Integrated Urban Transport, EMBARQ India!
! Participants, Local Business, Environment & Safety !
! Participants !User survey!
! Local Business !Business establishment survey !
! Environmental Impact !Noise level survey !Air quality (PM 2.5) survey!
! Road safety !Accident analysis (FIRs)!
Impact Analysis!
3
participants till. 4/2014
350,000
Participation!
! Online and in person survey done in March 2014 !
! Raahgiri was NOT extended to Palam Vihar!
! 185 samples collected !85 on-line responses !100 in-person interviews !
User Survey Methodology!
17%
43% Women
57% Men
73% Adults
19% Kids 8%
Elders
5
Alone
Family
Friends
53%
31%
Gender
Group size
Frequency of Visit
6
44% Regular visitors
29% First Timers
Group Size
7
15%
More than 3 no’s
29% 20% 36%
56%
50% 40%
Reasons for Participating
87% Safety, Activities, Community, Fun ….
10 MIN
10-30 MIN
Time Taken to Reach the Venue
Distance to Venue
59% Bicycle Walk
46% Within 2 KM
31% Within 2-5 KM
Mode to Reach Venue
Arrival / Departure
51% 7AM-8AM
77% 11AM-12PM
Arrive
Leave
Time Spent
1 Hour 2 Hours
> 4 Hours 3 Hours
7% 13%
20% 60%
27% Zumba Yoga Skate Games Music
22% 20% 9% 22%
61% 25%
14%
At home, relax
Eat out
Shopping
Activities – Raahgiri Day
Activities – Non Raahgiri Sunday
28% Bought Bicycles post Raahgiri
87% Started Walking / Cycling for Short Trips
Cycle Sales
Non-motorized transport usage
71% In favor of Raahgiri beyond March 2014
Make it a Full Year
Event
19% 47% Additional Activities
& Cycles
18% Summer Timings
16% Awareness
Building
Extension
Suggestions
! In person survey done in March 2014 !
! Total of 63 samples collected !1) 23 from Galleria Market !2) 16 from Sushant Arcade !3) 13 from Super Mart !4) 11 from Vyapar Kendra !
Sushant Arcade
Super Mart
Local Business Survey Details!
Typology of Establishments in the Four Markets
13% 10% 11%
Apparels Grocery Formal Eatery Health Informal
/ Hawkers
9% 19% 16% 22%
Others Fine
Dining
Eatery ( Normal Eater + Fine Dining)
Electronics
Informal Shops / Hawkers (Paan shop , Juice, Tea St)
72% 15%
10% 3%
68% 14%
11% 7%
60% 32%
5% 3%
93% 4% 2% 1%
Galleria Market
Super Mart
Vyapar Kendra
Sushant Arcade
Others (Real estate , Garments , Grocery, Body care, Chemist , Gift ,etc.)
Typology of Establishments Surveyed
Owners Awareness and Opinion About Raahgiri
90% were aware 79% liked Raahgiri Galleria Market
87%
Vyapar Knd. 73%
Super Mart 61%
Sushant Arcade 81%
Market Wise
opinion
Marketwise Positive Opinion
Reasons for Liking Raahgiri Day
50%
Increase in Sales
Activities, Fun, Safety
Health & Fitness
Increased Environmental Awareness
27% 13%
10%
Shop Owners’ Perception Before the Start!
Lack of awareness
80% of shop owners did not support Raahgiri before it’s launch
46% 35%
Not Related
19%
Impact mobility
Reasons for Negative Perception
Consumer Opinion on Raahgiri Day – According to Business Owners
Activities & Fun
73%
14%
29%
Impact on Local Business
14%
sales
Timings Foot Fall
Vs Non Raahgiri Sundays
17% Eateries
28% Fine
Dining
5% Body Care
6% Grocery
Typology of Establishments Impacted Favorably
Informal Eateries
44%
84%
24% 40% 20% 16% Improve
Enforcement Encourage more participation & start early in Summers
Allow Marketing & Publicity
Increase Coverage
Shop owners wanted Raahgiri to extend beyond March 2014
Extension of Raahgiri Day
Suggestions
Noise Levels
90 db
74 db
88 db
Non Raahgiri Sundays
Weekday
-2%
Impact on Noise Levels by Location
24% reduction near Sushantlok Police St. Compared to average weekday noise levels at the same location
2% reduction near activity stage (Galleria Mkt.) Compared to average weekday noise levels at the same location
Air Quality Exposure to PM 2.5
Week Days Avg. 194 µg/m3
Non Raahgiri Sunday Avg. 147 µg/m3
Raahgiri Day Avg. 99.8 µg/m3
Reduction to Exposure to PM 2.5 by Location
Motor Vehicles
Prohibited (Totally)
CAR
Near Galleria Market
Near Huda City Centre
69% reduction compared to weekdays
25% reduction compared to non Raahgiri Sunday
28% reduction compared to weekdays
18% reduction compared to non Raahgiri Sunday
Motor Vehicles
Prohibited (Partially)
28
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
Jan – Oct, 2013
5 Fatalities 0Fatalities
Nov 13 – Oct 2014
Road Traffic Fatalities – Shushant Lok Area
Impact
29
22 Weeks
Environment
Local Business
Fun
NMT
Family
5
Public Space
Noise
Raahgiri Day
Safety
Quality of life Equity
www.embarqindia.org!
! Contact Amit Bhatt, Strategy Head – Integrated Urban Transport, EMBARQ India at [email protected]!
! EMBARQIndia.org!!!! Follow us on Twitter: @EMBARQIndia!
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