New innovations for the ICRISAT website

Joanna Kane-Potaka Director, Strategic Marketing & Communication

17 January 2013

1. Objectives of the website

more focused

+ secondary checklist

1. Objectives of the website

2. Selling the Issues & importance

- not just providing information

Fighting Hunger

Reducing Poverty

Overcoming Malnutrition

Protecting the Environment

2. Selling the Issues & importance

- not just providing information

3. New innovative ways to present our

scientific information

3. New innovative ways to present our

scientific information

An InfoFinder model

4. Categorizing our information by the

users’ areas of interest

5. Information and data

– automatic feeding to the

website

6. Providing upfront the products/services/solutions

ICRISAT provides

7. Bringing the news together in a

current affairs-type page

• Scientific newsletters:

SAT trends & SASA, aligned

• ICRISAT news-type blog and website news page, aligned.

• Regional newsletters & Happenings newsletter to share stories

8. Aligning similar news products

9. Sign-ups and customisable

10. Reflect partnerships & “Partner with us” section

11. How to link with the CRPs

12. Sketched ideas for the

Homepage & main navigation

13. Visual branding – strengthened and updated 14. Social media and a French version – for phase 2

Thank you

Feedback & other ideas