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Niall McKeown @niallmckeown
© 2016 all rights reserved Ion Technologies LTD
NILGA Conference 6th October 2016
Strategy creates a transformed organisation
People and a culture of innovation sustains it
Technology & Communications is the means by which it is delivered
STRATEGIES, POLICIES, OUTCOMES
STRATEGIES, POLICIES, OUTCOMES
So, you want me to do what?
REALITY GAP
“Strategy comes from identifying one or two critical issues in the situation – the pivotal points that can multiply the effectiveness of effort – then focusing and concentrating action and resources on them”
WHAT IS STRATEGY?
WHAT IS STRATEGY?WHAT IS STRATEGY?Strategy Kernel
Diagnosis Coherent Action
GuidingPolicy
Incoherent Action
WHAT IS DIGITAL TRANSFORMATION?
Digital Transformation
WHAT IS DIGITAL TRANSFORMATION?
The word “digital” is a synonym for the pace of change that’s occurring in today’s world, driven by the rapid adoption of technology.
How an organisation is built to change, innovate and reinvent rather than simply enhance and support the traditional methods.
Digital
Transformation
COMMUNICATION TECHNOLOGY
LEA
DE
RS
HIP
Technology Support
Rapid Solution Builders
Marketing Tactics
Communications Leadership
Short Term Management
Leading Step Change
DigitalTransformation
DIGITISING SERVICES 2017DIGITALLY
TRANSFORMED SERVICES
2020
‘DOING DIGITAL’ 0
4
5 6 7
3
$
1
?
2
7 PRINCIPLES Knowyourself
ResourcesMarketplaceCustomers
Marketposition
Engine of growth Tactics
THERE IS A FRAMEWORK FOR PLANNING ACTIONABLE DIGITAL TRANSFORMATION
STRATEGIES
CULTURAL HIERARCHY OF NEEDS
SCORE INNOVATIONS
5 CHANGE BLOCKS OF DIGITAL TRANSFORMATION
STRATEGY& CULTURE
STAFF &CUSTOMER
ENGAGEMENTPROCESS &
INNOVATION TECHNOLOGY DATA &ANALYTICS+ + + +
=DIGITAL
TRANSFORMATION= DIGITAL TRANSFORMATION
Crying baby Kitchen fire Some calls
Interruptions Distractions Most calls
Trivia Busy Work Browsing
Planning Strategy ExerciseChange
Urgent Not Urgent
Impo
rtan
tN
ot Im
port
ant
NOT URGENT BUT IMPORTANT
+Performance Improvement Community Planning
HRCommunity
PlanningComms
ICT & Procure
Assets & FM
WasteFinance
Regulatory Services
Culture, Leisure &
ArtsParks Tourism Planning
Economic Develop
Other…
WasteCulture,
Leisure & Arts
ParksTourismPlanningEconomic Develop
!
WasteCulture,
Leisure & Arts
ParksTourismPlanningEconomic Develop
6 KEY CHALLENGES
Misunderstand Comms
Focus on Weather not Climate
No incentive to innovate
Councillors Over Serviced"
No Burning Bridge#
Time for Strategic Thinking$
CREATE SPACE BY ADDRESSING MEMBERS
Draw The Future
A 6 page magazine that
describes a new future, the
outcomes and benefits and
how members are necessary in
making it happen.
Structured Process
Not everything is urgent or even
important. There needs to be a
new way of communicating and
measuring need with service
delivery in a structured way
Member Training
Understanding how the digital
landscape is changing citizen
expectations. Video comms,
strategy development, citizen
engagement…
Instant Feedback
Technology that will let the
citizen and member understand
what has been done and when.
ACTIONABLE STRATEGIC VISION
02
04
05
01
03
WasteCulture,
Leisure & Arts
Parks
Tourism
Planning
Performance Improvement & Data
Driven Decision Making
Stakeholder Engagement Challenges
Support Service Transformation to Support Frontline
Services
Training Needs
HR Challenges
Digital Innovator
Characteristics
Digital Innovators Doing Digital
Set destinations Set targets
Create action based strategy and guiding policy
Manage people against targets
Diagnose as they goTruly diagnose a clearly articulated challenge
Bolt it on to ‘business as usual’
Create capacity, capability and fund transformation
Subjective decision makingOutcomes based data driven
decision making
Articulate outcomes in terms of technology
Constantly articulate the ‘human changed state’
Niall McKeown @niallmckeown
© 2016 all rights reserved Ion Technologies LTD
NILGA Conference 6th October 2016