Building a successful

supporter journey

programme

Cate Kirkbride, Head of Brand Marketing

Tracy Griffin, Executive Director, Scope

Changing landscape of supporter communications

Know your audience

Internal culture

Content and channel

Infrastructure

Building a Supporter Journey Programme

Changing face of supporter communications

Changing Legislative Landscape and future

engagement

What Shelter needed to achieve

More help & support

More voice & impact

More money to do that

This all means more

people...

People who need help

People who campaign

People who give money

To deliver this we needed to understand

who ‘they’ are…what their needs are…

Our Insight…Same person, many views

Segmenting our audiences

Different people, with different needs joining via different channels

Deliver on immediate need/request

Learn as much as we can without getting in the way

Get another action if at all possible

Welcome, thank and engage

Follow up with more opportunities to engage

Engagement, voice & money

Strategy for journeys

Channels and ways to communicate

Content

Show Impact

Make it personal

Be Agile

Internal Engagement

Culture

Thank you

Visit the CharityComms website

to view slides from past events,

see what events we have

coming up and to check out

what else we do:

www.charitycomms.org.uk

23 February 2017

London

#futurecomms

The future of public

engagementHow will charities need to respond to

changes in supporters, the media and the

wider world over the next five years?

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