COME TOGETHERVOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015

COME TOGETHERVOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015

Chris Jarvis & Angela Parker, Realized Worth

Skills-Based Speed Dating Pt 1:Pitch-Writing for Nonprofits

Developing Your Corporate PitchHow to Make Your Message StickAngela Parker & Chris Jarvis, Realized Worth

Fundamentally, our goal is to equip companies to develop their employees into leaders – leaders whose decision-making is influenced by their exposure to social issues and societal needs.

SUCCESS

nexpected

redible

motional

tories

imple

oncrete

Adapted from Made to Stick, www.heathbrothers.com

Questions before we start??

Simple Simplicity isn’t about dumbing down, it’s about prioritizing.

(Southwest will be THE low-fare airline.) What’s the core of your message? Can you communicate it with an analogy or high-concept pitch?

7 Words. Be ruthless.

Unexpected To get attention, violate a schema. (The Nordie who

ironed a shirt...) To hold attention, use curiosity gaps. (What are Saturn’s rings made of?) Before your message can stick, your audience has to want it.

What do they want?

Concrete To be concrete, use sensory language. (Think Aesop’s

fables.) Paint a mental picture. (“A man on the moon...”) Try to hook into multiple types of memory.

Make it relatable.

Credible Ideas can get credibility from outside (authorities or anti-

authorities) or from within, using human-scale statistics or vivid details. Let people “try before they buy.” (Where’s the Beef?)

Outside sources?

Emotional People care about people, not numbers. Don’t forget the

WIIFY (What’s In It For You). But identity appeals can often trump self-interest. (“Don’t mess with Texas.”)

Lead with story.

Stories Stories drive action through simulation (what to do) and

inspiration (the motivation to do it). Spring- board stories help people see how an existing problem might change.

How will they change the world with you?

Q&A

Thank you!Contact us to chat!

Angela: angela@realizedworth.comChris: chrisjarvis@realizedworth.comRealized Worth: www.realizedworth.com

COME TOGETHERVOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015

Ebony Frelix, SalesforceDarcy Brown-Martin, Playworks

Solving the Two-Sided Challenge of “Going Beyond the Check”

Solving the Two-Sided Challenge of “Going Beyond the Check”

VolunteerMatch Summit, Dec 2015

Darcy Brown-MartinPlayworks

Ebony FrelixSalesforce.org

INTRODUCTIONS

PLAYWORKS

PLAYWORKS COACH

PLAYWORKS TEAMUP

PLAYWORKS PRO

PLAYWORKS’ REACH

PLAYWORKS’ IMPACT

PLAYWORKSOTHER

STUDENTS ARE ENGAGED IN MORE VIGOROUS PHYSICAL ACTIVITYAccelerator data showed that children in Playworks schools spent significantly more time in vigorous physical activity at recess* (14% versus 10% of recess time, which is a 43% difference) .

43%DIFFERENCE

STUDENTS ARE READY TO LEARNTeachers in Playworks schools reported spending significantly lesstime to transition from recess to learning activities (34% fewer minutes) . 34

%FEWER MINUTES

PLAYWORKS SCHOOLS HAVE LESS BULLYINGTeachers in Playworks schools reported significantly less bullying and exclusionary behavior during recess*, a 43% difference in average rating score .

43%

LESS

STUDENTS FEEL SAFER AT SCHOOLPlayworks teachers’ average rating of students feelings of safety at school was 20% higher than the average ratings reported by teachers in control schools .

20%HIGHER RATING

*2013 MATHEMATICA POLICY RESEARCH AND STANFORD UNIVERSITY STUDY

iii

iv

i

ii

Salesforce.org

Ebony FrelixVP, Philanthropy & Engagement

Celebrating 16 Years of Giving 1-1-1 Model

1.1M+Service Hours

1%People

$100M+Grants

1%Resources

27K+Nonprofit Organizations1%

Technology

pledge1percent.org

$250MDonated Product

Accelerate their mission and work smarter with the

technology needed to drive success

Place students at the center of everything they do, and achieve

breakthrough performance across the student lifecycle

HIGHER EDUCATIONNONPROFITS

The Power Of Us:Technology

Provide NGO & HED access to Salesforce products and resources to

further their mission

TECHNOLOGY

Helping our customers To further their missions

LEVERAGE TECHNOLOGY

Match up to $5,000

The Power Of Us:Resources

Jobs and internship training

WORKFORCE DEVELOPME

NT

Force for Change program

TECHNOLOGY

INNOVATION

EMPLOYEE-INSPIRED

Science, Technology,

Engineering & MathSTEM

EDUCATION

Participate in a Pro Bono

Project

VolunteerAbroad

The Power Of Us:People

Support team volunteer activities with Team Grants

Earn a $1,000 Champion

Grant

6 DAYS Of

Volunteer Time Off

GETTING TO KNOW YOU

FRAMING THE CHALLENGE: FROM THE NONPROFIT SIDE

“TRUE SWEAT EQUITY”Pimco volunteers spend week painting, spinning for others

Dr. Patricia Riba, who helps fight obesity in economically challenged communities, basked in the support her nonprofit received from a group of sweaty Pimco employees.

“This is not your classic fundraiser with everyone drinking champagne,” said Riba, after an intense 45-minute indoor cycling session at SoulCycle in Newport Beach that included the head of the giant Newport-based money management firm.

With 57 nonstop-pedaling volunteers, the cycling fundraiser was just part of Pimco’s ongoing Global Week of Volunteering, organized by the Pimco Foundation. In all, about 850 people – including Pimco employees, family members and friends – will engage in more than 100 community-oriented activities in Orange County, New York and eight other communities around the world.

The week-long effort that started Sunday is part of a growing trend in corporate philanthropy, one that emphasizes the value of donating time and experience, not just money.

Build relationships with NGOs, manage budget, track impact

Organizations and activities that can

accommodate teams

Understanding and utilizing the programs

and resources available

EMPLOYEE AWARENESS

PROGRAM ADMINISTRATIO

N

CONNECTING WITH NGOs

Framing the Challenge:The corporate side

RESPONDING TO THE CHALLENGE: ON THE NON-PROFIT SIDE

Build relationships

internally

Develop a program that

aligns with your mission

Responding to the Challenge:The corporate side

Dedicate a person or team to

support your programs

Set aside budget to

cover activity costs

HOW WE COLLABORATE

WHAT YOU CAN DO

• Assess programs and assets with an eye to creating on-mission, replicable, repeatable corporate volunteer engagements

• Evaluate in detail the hard and soft costs of providing volunteer opportunities, and price accordingly

• Be prepared to defend your cost structure, and be prepared to have some prospects walk away

• Provide an excellent, consistent, fun experience for volunteers.

Questions?

Ebony FrelixVP, Philanthropy & Engagement@EbonyFrelix

Darcy Brown-Martin Director of Corporate Relations@DBMDeveloper

thank you