Embed Size (px)
Citation preview
• Why Social Fundraising? • Top 10 Tips: • Social, Crowdfunding, Mobile, End of Year, When, What, Platforms, Resources
Our Agenda
Why Social Fundraising?
Why Social Fundraising?
• People Give to People
• Online Giving Is Not The Future: It’s the Present
• The Most Powerful Form of Ask is a “Peer Ask”
• Turn Your Donors Into Fundraisers
Top 10 Tips
Tip 1: Pick a SMART Goal
• $20,000 • By Sept. 1, 2016 • SFES Playground • For 647 Kids
“People Don’t Give To You Because You Have Needs; They Give to You Because
You Meet Needs”
Tip 2: Map Donations to Impact • Think Incrementally
Suggest Gift Amounts
Tip 2: Map Donations to Impact
INGREDIENTS FOR ORGANIZING
Tip 3: Pick a Platform
Integration is Key
Tip 3: Pick a Platform
Promote Recurring Giving
Tip 3: Pick a Platform
Optimize for Mobile
Tip 3: Pick a Platform
Make it Easy
• Minimize Fields
• 3-Click Rule
Tip 3: Pick a Platform
Socialize Giving
Tip 3: Pick a Platform
Tag Everyone!
Tip 4: Use Photos & Videos
Tip 4: Use Photos & Videos
Tip 5: Plan Ahead
The Typical Campaign
The Ideal Campaign
Tip 5: Plan Ahead
23
Tip 6: Create an Editorial Calendar
• Who: Author • What: Focus/Content Media (Photos, Video) • Where: Platform • When: By Date & Time
Tip 6: Create an Editorial Calendar
When to Post:
Tip 6: Create an Editorial Calendar
When to Post:
Mornings 8-9 AM
Tip 6: Create an Editorial Calendar
When to Post:
Mornings 8-9 AM
Lunch 12-1 PM
Tip 6: Create an Editorial Calendar
When to Post:
Mornings 8-9 AM
Lunch 12-1 PM
End of Day 4:30-6 PM
Tip 6: Create an Editorial Calendar
When to Post:
Mornings 8-9 AM
Lunch 12-1 PM
End of Day 4:30-6 PM
Night 9:30-11 PM
Tip 6: Create an Editorial Calendar
When to Post:
Mornings 8-9 AM
Lunch 12-1 PM
End of Day 4:30-6 PM
Night 9:30-11 PM
Weekends vs. Wednesdays
Tip 6: Create an Editorial Calendar
Tip 6: Create an Editorial Calendar
Think 50/50
Tip 7: Become a Content Curator
Tip 8: Don’t Forget Email
Tip 8: Don’t Forget Email
EOY Framework: • If > 10K Contacts • 5 Groups of 1% • Test Subject, Copy, Imagery • Send Out Your Best
• Staff
• Board of
Directors
• Key Influencers
• Donors
• Your Social
Network
• Volunteers
• Friends
Tip 9: Seed the Tip Jar
Tip 10: Say Thank You!
• www.facebook.com/nonprofits • www.google.com/nonprofits • www.NPTechForGood.com • www.Fundraising123.org • www.bethkanter.org • www.socialbrite.org • www.TechSoup.org • www.SM4NP.org • www.nten.org
RESOURCE REVIEW
Thank You!
