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Presentation given at the ICCA Research, Sales & Marketing Programme 2012 The ICCA RSMP took place from 13 - 16 June 2012 at the Festival Spieler Hauze in Bregenz, Austria.
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International Congress and Convention Association.
www.iccaworld.com | icca.mobi
ICCA Research, Sales & Marketing Programme
| #irsmp12
Ambassador Programmes
Krzysztof Celuch & Linda Pereira
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
About us
Linda
Krzysztof
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
• What is an Ambassador Programme • Examples• Exercise - how to engage ”Locals”• Summary
Introduction
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Ambassador Programmes
• Goal: Meetings in Your Destination
• Who: YOU!
• Support: Business leaders, Senior medical practitioners, Senior medical administrators, Scientists (non-academic), Academic leaders (all fields), Postgraduates and graduates, Political and social
leaders and opinion makers, writers or commentators = YES, they MEET!!!
• How: just SMILE:)
• Smile, Meet, Introduce, LISTEN, Engage
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Ambassador Programmes
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Ireland - Meet in Ireland, the global business tourism brand for Ireland runs a national conference Ambassador programme. Ireland’s Ambassador programme was set up in the 1970s but has been reinvigorated in the last 5 years. The Meet in Ireland team along with the regional convention bureau supports their conference ambassadors both practically and by managing a fund to support bids for strategically important events. Promoting confirmed conferences is also a key activity of this programme to ensure high delegate turnout.
Edinburgh - Recruited from the city’s academic and professional institutions, Edinburgh Ambassador programme was launched in 1996 and now has over 1,000 ambassadors. Over 70% of conferences are won due to the role played by the key local contact.
Examples
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International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Puerto Rico - There are nearly 400 active Ambassadors, an annual dinner, customised website and brochures, and monthly events.
Shanghai - The city’s programme was launched four years ago, and currently has 52 Ambassadors, and it is intended they will retain this status even after their events take place.
Aberdeen - launched programme in 2001, linked directly to city economic development strategy, and now has 300 active Ambassadors amongst a total database of 1,000. 60% of the city’s association meetings business is directly attributable to the programme.
Examples
Other Perspectives....
The End…..almost
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Exercise - how to engage “Locals” - START!
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
ICCA Research, Sales & Marketing Programme
| #irsmp12
Thank you!
http://www.cplevents.pt
http://www.poland-convention.pl