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AAPI Childhood Obesity Awareness Campaign (AAPI-COAC) Be Fit, Be Cool,
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Be Fit, Be Cool
AAPI Childhood Obesity Awareness
Campaign(AAPI-COAC)
In partnership with
Government & Non-Governmental
Bodies
and
Schools Around the Nation
Be Fit, Be Cool
American Association
of Physicians of Indian
Origin (AAPI)
Largest ethnic medical organization in the United States and
2nd largest organized medical association after AMA
Umbrella organization representing over 150 local chapters/
Alumni/ Specialty Organizations
Represents the interests of over 60,000 practicing physicians of
Indian origin, medical students and medical residents
15,000 Medical students and residents are of Indian heritage
15% of Graduating medical students are of Indian Origin
Be Fit, Be Cool
FACTS 1, 2
1 of 3 U.S. children are obese/overweight before 5th birthday
Obese children are more likely to have high blood pressure,
high cholesterol and type 2 diabetes
Obese children are more likely to become obese adults
More than 1/3rd of U.S. adults are obese
¹ http://www.cdc.gov/obesity/downloads/PedNSSFactSheet.pdf
2 http://www.cdc.gov/obesity/data/facts.html
Be Fit, Be Cool
The Campaign: What?
Identify high prevalence – high risk schools
Promote awareness of Childhood Obesity
Provide educational resources to promote healthy lifestyle
Advocate policy changes
Build community –school partnerships through sponsorships
Be Fit, Be Cool
The Campaign: Who?
AAPI members, local health care providers
Community leaders and city officials
Parents, school staff
CHILDREN
Be Fit, Be Cool
The Campaign: How?
ADOPT-A-SCHOOL Childhood Obesity Awareness Day
Explore the use of social media and phone ‘apps’ as healthy
lifestyle tools
Provide education material that promotes
Healthy meal and lifestyle choices
Childhood Obesity Awareness Walkathon
Free Pedometers and T-Shirts
Be Fit, Be Cool
Sample Agenda for Adopt-A-
School
Childhood Obesity Awareness Day
9:00AM to 10:00 AM
Registration and distribution of educational material, free Pedometers and T-Shirts to participants
Welcome address by local leaders, school officials or DHHS/DOE officials
10:00AM to 11:00AM
Motivational speeches by AAPI physicians
11:00AM to Noon
Walkathon
Be Fit, Be Cool
Locations for Program
Announcement with CME
Seminar and Music Concert
Saturday, June 8, 2013: Cleveland, Ohio
Sunday, June 9, 2013: Los Angeles, California
Saturday, June 15, 2013: Dallas, Texas
Sunday, June 16, 2013: New York
Saturday, June 22, 2013: New Jersey
Sunday, June 23, 2013: Atlanta, Georgia
Saturday, June 29, 2013: Tampa, Florida
Sunday, June 30, 2013: San Jose, California
http://www.aapiregionalconference.org/
Be Fit, Be Cool
Assistance requested
Identify high risk schools in a state or school district
Facilitate communication with local Dept. of Health office staff
to coordinate AAPI-COAC event
Provide logistic support for and during the event that may be
needed
Invite a State or district Dept. of Health official for a
motivational address during the event