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Blogs are a great tool that can be used not only for raising awareness and increasing engagement around your organization’s goals, for directly communicating to the people you serve and sharing their stories, but also as a vital space where they can gather, raise their own voices, and connect around the issues they care most about. In this webinar, the second session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Anita Jackson of MomsRising, as she shares how they are harnessing the power of blogging! To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2012-2013-new-media-trainings/sessions. To hear the recording from this webinar, please visit and BEGIN LISTENING at 1min25seconds: http://cc.readytalk.com/play?id=1rqyv0 Follow Us on Twitter: @CALPACT Facebook: http://www.facebook.com/CALPACTUCB Website: www.calpact.org
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Welcome to the Webinar!
Blogging for Health Best Practices
We will begin shortly…
BloggingFor Health
Today you’ll be hearing from…
Anita JacksonDirector of Social Media Strategy and Blogging,
MomsRising
Lisa PetersonNew Media Education Specialist,
CALPACT
Bloggingfor Health
Agenda
• Review of session objectives• How to participate• Introduce speaker• Blogging for Health ~ MomsRising• Conclusion
BloggingFor Health
Objectives
• Understand how blogs can be used to communicate and advance public health goals
• Learn strategies for how to create and promote content that is worth sharing and in alignment with your organizational goals
• Learn tips for how to grow and maintain an actively engaged community on your blog
• Identify strategies and tools for measuring impact and overcoming challenges
BloggingFor Health
Who’s in the audience today
Research/Academia
Prog. Planning/Mgmt/Coord
Outreach
Health Promotion/Education
Communications/Media
Analyst
0 5 10 15 20 25 30
Occupation
BloggingFor Health
How to Participate
• Please ensure your phone line is on mute by entering *6
• Send our speaker a question or comment using the chat box function
• Click “raise hand” button to be taken off mute and ask a question verbally
• We will reserve your questions for our Q & A session right after the presentation
• Slides will be posted online after the webinar – link will be shared with all participants
BloggingFor Health
Who’s currently blogging for their organization:
YES
NO
YES: 17%NO: 83%
BloggingFor Health
Blogging for Health Best Practices
Anita JacksonDirector of Social Media Strategy and Blogging,
MomsRising
BloggingFor Health
Building A Movement With Blogging & Social Media
Anita Sarah Jackson, JDDirector of Social Media and Blogging, MomsRising
MomsRising.org
MamásConPoder.org
Not building a movement? Simply seeking to be heard in the Internet wilderness?
This webinar is for you, too.
Blogging and Social Media Webinar Overview
Part 1: Five keys to building an effective online presence that makes an impactPart 2: Strategic blogging to define your online presence and make an impact
MomsRising is…
Five Key Principles
• Stay nimble and responsive• Constantly test• Maintain the dialogue• Open as many engagement avenues as
possible• Don’t forget about joy and fun!
1. Synergistic Collaboration: Aligned Organizations & Policy Partners
Identify issue-experts who can advise on strategy, timing, targeting, and effective messaging.
2. One-Click Member Advocacy
Citizen engagement supported by technology. Fast action that will have an impact.
3. “Citizen Presence/Member Voice” Proxy
4. On-The-Ground Engagement
5. Traditional Media OutreachEducate and broaden the audience and amplify pressure on leadership.
6. New MediaBlogs, Twitter, Facebook, and more. Using modern communication technologies to break through and be heard.
21
Do you know what a blog carnival is?
Yes
No
Engaging Legislators in Context
• MomsRising Mission: To build a more truly family-friendly nation, as well as to work toward the economic equality of women and mothers.
• MomsRising Top Line Goals: Grow the movement, garner media coverage to change the culture, win legislative policy changes, engage with traditionally underrepresented communities, experiment and learn new online and on-the-ground tactics, and listen to and serve our members/our constituency.
Define Goals & Associated Metrics
Goal: Win legislative policy changes
• Matching Key Result Area: MomsRising is exercising our power to pass family-friendly policies at the state and federal levels and to change the culture.
• Associated Metrics (example): - Number of target policies moved forward or passed
Strategy - Blog
• Publishing and promoting legislators’ blogs
Strategy - Blog
Blog – Add ons & social media
• Leaders share blog on their Twitter, Facebook and Pinterest feeds
• Share blogs links with grassroots members in that district – demonstrates engagement with leadership
• Conduct related Facebook & Twitter chat regarding carnival and related blog
• Invite member of Congress to MomsRising radio or related media/podcast
Strategy – Social Media Events
• Tweet & Facebook chats• Designate hashtag
time/place for engagement
• Request leader provide resource & input
• Spanish/English• Invite policy partners
Strategy – Awards/Recognition
• Awards & Recognition creates conditions for these engagements
Q & A for Anita
• Send Anita a question or comment using the chat box function
• Click “raise hand” button to be taken off mute and ask a question verbally
BloggingFor Health
Resources
• Beth Kanter’s Blog: http://www.bethkanter.org/
• Blog For a Cause! at: http://advocacy.globalvoicesonline.org/projects/guide-blog-for-a- cause/
• 5 Tips to Start a Nonprofit Blog: http://casefoundation.org/spotlight/technology/
start_nonprofit_blog
• Nancy Schwartz’s blogging resources at gettingattention.org:
http://gettingattention.org/articles/category/blogging
BloggingFor Health
What action step will you take after the webinar?
• What do you think you can do in the next month to further your goals with Blogging?
• Let us know ~ we’d love to check back with you and hear how it’s going!
• We appreciate your feedback!
BloggingFor Health
BloggingFor Health
Speaker Contact Information
Anita Jackson
http://www.momsrising.org/blog/ | [email protected]
BloggingFor Health
@MomsRising www.facebook.com/MomsRising.org
Thank you!
Have questions? Contact us at [email protected]
To learn more about other trainings in this series visit:
http://chl.berkeley.edu/events/newmedia/2012-2013-new-media-trainings
BloggingFor Health
