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www.ipgdx.com Fresh Food or Frozen: Cell Membranes Tell The Sto

Fresh Food or Frozen :Cell Membranes Tell The Story

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Today, food routinely travels the globe to get to our kitchens, restaurants and grocers; during that trip events purposeful and incidental result in diminished quality, flavor and loss of goodness and value. Some food sellers deceive buyers by freezing food and selling it as fresh to take advantage of better pricing.

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Page 1: Fresh Food or Frozen :Cell Membranes Tell The Story

www.ipgdx.com

Fresh Food or Frozen:Cell Membranes Tell The Story

Page 2: Fresh Food or Frozen :Cell Membranes Tell The Story

www.ipgdx.com

Today, food routinely travels the globe to get to our kitchens, restaurants and grocers.

Page 3: Fresh Food or Frozen :Cell Membranes Tell The Story

www.ipgdx.com

During that trip events purposeful and incidental result in diminished quality, flavor and loss of goodness and value.

Page 4: Fresh Food or Frozen :Cell Membranes Tell The Story

www.ipgdx.com

Some food sellers deceive buyers by freezing food and selling it as fresh to take advantage of better pricing.

Page 5: Fresh Food or Frozen :Cell Membranes Tell The Story

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From harvest to consumption food changes far beyond the capabilities of our senses to detect.

Page 6: Fresh Food or Frozen :Cell Membranes Tell The Story

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By the time there is an obvious change in smell, texture to the touch or structure that can be seen the food has already gone bad on a cellular level.

Page 7: Fresh Food or Frozen :Cell Membranes Tell The Story

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About 50% of foods that claim to be fresh have been previously frozen, thawed and then sold as fresh.

Page 8: Fresh Food or Frozen :Cell Membranes Tell The Story

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In fact fish is most often mislabeled as fresh after being previously frozen and then is sold for significantly higher fresh prices.

Page 9: Fresh Food or Frozen :Cell Membranes Tell The Story

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Previously frozen and thawed foods lose flavor, nutrients and require more careful handling to be prepared safely.

Page 10: Fresh Food or Frozen :Cell Membranes Tell The Story

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Unlike bananas which clearly show us how fresh they are, most all other foods are not so easily read.

Page 11: Fresh Food or Frozen :Cell Membranes Tell The Story

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EFresh® can be used to measure meats, fish, poultry, fruits and vegetables .

Page 12: Fresh Food or Frozen :Cell Membranes Tell The Story

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In fact the vitality of organically grown local foods clearly ‘scores’ better value than foods that travel long distances.

Page 13: Fresh Food or Frozen :Cell Membranes Tell The Story

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EFresh® is based upon a medical diagnostic method that electrically illustrates the cell membranes in any biological entity.

Page 14: Fresh Food or Frozen :Cell Membranes Tell The Story

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In foods, EFresh® measures the cell volume and vitality at the time of harvest, slaughter or catch. Then, it is used to track the food throughout the food chain to document changes and report where the food is in its life-cycle of freshness.

Page 15: Fresh Food or Frozen :Cell Membranes Tell The Story

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Whether a single portion, restaurant’s supply or whole primal cut, EFresh® can be used to measure the food, without any ill effect and provide immediate clear and objective test results.

Page 16: Fresh Food or Frozen :Cell Membranes Tell The Story

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Ideal for food processors, agricultural research or education, restaurants and grocers, as well as high-end consumers, the EFresh® system provides immediate and reliable test results to ensure food value, freshness and palatability.

Page 17: Fresh Food or Frozen :Cell Membranes Tell The Story

EFreshR

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By IPGDx, LLC

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