Gamification for the Healthcare Industry

Prepared by :

Srudhi [email protected]

GAMIFICATIONFOR THE HEALTHCARE INDUSTRY

Engaging with patients and care providers is absolutely crucial.

IS THERE A WAY TO BE EFFECTIVE?

2 | Gamification for Healthcare Industry



The audience profile is complex; stakeholders multiple.

ARE YOU EQUIPPED TO ADDRESS THEIR NEEDS?


New developments, breakthrough discoveries…




ARE YOU EQUIPPED TO ADDRESS THEIR NEEDS? ARE YOUR

STAKEHOLDERS UPDATED?





ARE YOU EQUIPPED TO ADDRESS THEIR NEEDS?

New developments, breakthrough discoveries

Are your stakeholders updated?

GAMIFICATION SIMPLIFY, ENGAGE, EDUCATE




GAMIFICATION AS A LIFESTYLE MODIFIER

These need more preventive solutions rather than temporary treatment of symptoms.

Gaming techniques can help bring about individualchange and is proven to be cost efficient too.

75% of healthcare spending is on chronic ailments.


Example: Helio by Novartis



Healthcare companies can use game as a tool for mindshare


GAMIFICATION AS A BRANDING TOOL

Most patients have to do a lot of waiting before meeting the HCPs

This time can be used as opportunities to engage with the patient better using games and thus helps with the branding.



EXAMPLE: PREDICTING A BIOLOGICALRESPONSE BY BOEHRINGER INGELHEIM

In association with Kaggle, a game was created to predict mutability of new, unseen compounds. This increased their brand awareness with their target group.

Gamification for healthcare industry


GAMIFICATION AS A LEARNING & DEVELOPMENT TOOL

“Building games with leader boards and points make education more fun and also enables retention of information.”

Best practices for Clinicians and Technicians

Details of procedures for Patients

Target Audience

New product knowledge for HCPs


NIYATI

Example: Pain Squad App



BENEFITS OF GAMIFICATION

Gaming principles modifyhuman behavior

Influence consumer healthpositively


NIYATI

YOU WILL APPRECIATE...

Millenials have grown up with gaming and are used to dealing with businesses through custom apps and game based interfaces.

The success of Pokemon Go just proves how powerful a game can be to create positive influence.



Have a requirement in developing a Healthcare Software?

WE CAN HELP.

Read more about our healthcare IT Services at www.niyati.com/healthcare

About Niyati: Niyati Technologies is an IT services company with 16 years of experience developing technology and design solutions to customers worldwide. We are based out of India with regional office in Singapore and customers across the world. Learn more about us at www.niyati.com.

http://www.niyati.com/

Health & Medicine

Gamification for the Healthcare Industry