Gigglebox Evaluation

Jen Katy Olivia Millie

After having looked at and evaluated our results from our audience feedback, we have had a very successful reaction. It is clear that our products are successful in

our target audience field, as Bethan, Sophie and Lois gave us the most successful and

fulfilled reaction. Whereas it was clear that Rory, an 18 year old male was not interested in what we had to offer.

Sponsorship Reactions…Emily and Rory…

During watching our sponsorship sequence, Emily had said that she loved the dress our model was wearing and said that she wanted to buy the shoes. This is a successful reaction as it shows that we have showed off the outfit enough to gain compliments from a member of our target audience. However, Rory had said that the shoes aren’t worth the money. This is an expected reaction, as clearly our products are not aimed at males.

Lois, Sophie and Bethan…

We had the most successful reaction from the three girls. This means that we have had success in targeting our audience, as they fit it. Bethan had said that she liked the music, and Lois mentioned that our editing technique’s were ‘cool’. At the end, when they saw that it sponsored Pretty Little Liars, Bethan seemed to like it, therefore we have again succeeded in our targeting of our audience.

Omar and Stuart…

Although our products are not aimed at males, we had a valuable reaction from Omar and Stuart. Omar had said

that he loved the shoes, and Stuart said that he loved it all. These reactions are very important to us as it creates a new

secondary audience for our products.

Radio Reactions…Emily and Rory…

During the viewing of our radio advert, we did not get much of a reaction from Emily and Rory. Rory looked very confused, and Emily did not say anything. Rory’s face suggests that our radio advert was difficult to understand, and was not appealing to him. At the end, he mocks the voiceover by sighing. This suggests that Rory was not interested in the advert, and neither was Emily.

Lois, Sophie and Bethan…

We had a good reaction from Lois, Sophie and Bethan, as they seemed to enjoy the beat of the advert, emphasised by their dancing. However, Sophie had said that she cannot hear what she’s saying, therefore she must have been distracted by the beat and the voiceover must have gone too fast.

Omar and Stuart…

During this viewing, Stuart had stated that he was excited about the amount of clothes. This suggests Stuart is

interested in what we have on offer. This is also emphasised by the fact that Omar told Stuart to get the website up,

meaning Omar wants to see what we have available to buy.

Spring/Summer Advert…Emily and Rory…

In this viewing, we experience an argument between Emily and Rory. Rory mentioned that he found the model

attractive, and that she was classy next to the car. He had also mentioned that she was fun, emphasised by the poses

the model was doing. This had made Emily jealous, and therefore maybe wanting to buy the clothes that the model was wearing, so that her boyfriend, Rory, would think the

same things about her.

Lois, Sophie and Bethan…

Here, we gained valuable feedback from the girls. They had each said that they like each item of clothing. This is

important because the clothing is what we want to show off, and we want people to notice the clothing, not just the

model. Lois had said that she liked a location, which is also important as the locations give out connotations of what

our brand is, therefore shaping our themes.

Omar and Stuart…

Here, Omar mentions how our model is gorgeous. As well as noticing our clothes, it is also important that we have the correct model in our adverts. It is clear that we have chosen

well as we have had successful feedback about her in each viewing.

Autumn/Winter…Emily and Rory…

During this viewing, Emily and Rory were still arguing. Their reactions to our advert were not as expected, as Emily

was saying how she’s going to get all the male attention when she wears an outfit. This could be seen as a benefit,

however it is insinuating that it could be attracting the wrong attention from males, which clearly Rory did not

like.

Lois, Sophie and Bethan…

We had many successful reactions from the girls again, for example straight away Bethan states that she loves the

song. This is important because the soundtrack is just as important as everything else. Lois mentioned that yet again she thought our editing techniques were cool, and the girls

all had something positive to say about our choice of clothes. Bethan had said that an outfit would look good for

a party at the weekend, therefore they are considering buying our clothes and actually are interested in them.

Omar and Stuart…

In this viewing, we had very positive feedback from the boys. Omar had said that he loved the model’s hair and they both looked like they were enjoying the advert.