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Thomas A. Bauer, University of Vienna Visiting Professor at Fudan University, Shanghai Lecture Dec 09 www.thomasbauer.at www.thomasbauer.at

Health Communication Fudan Dec 09

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Page 1: Health Communication Fudan Dec 09

Thomas A. Bauer, University of Vienna

Visiting Professor at Fudan University, Shanghai

Lecture Dec 09

www.thomasbauer.at

www.thomasbauer.at

Page 2: Health Communication Fudan Dec 09

www.thomasbauer.at

AS MODEL OF KNOWLEDGE:

Health and Illness: culturally programmed, interpretative configurations to order and to value H/I in relation to the meaning of life:H/I Concepts of Life facing the uncertainty of its meaning – in individual as in social-collective / cultural context of life

AS MODEL OF KNOWLEDGE:

Health and Illness: culturally programmed, interpretative configurations to order and to value H/I in relation to the meaning of life:H/I Concepts of Life facing the uncertainty of its meaning – in individual as in social-collective / cultural context of life

AS MODEL OF EVIDENCE:

Health and Illness:In formal languages defined complex in order to classify and the state and the process of life in the interest of counting chances and risks:Organizational concepts of definition (normatization) of style and way of life

AS MODEL OF EVIDENCE:

Health and Illness:In formal languages defined complex in order to classify and the state and the process of life in the interest of counting chances and risks:Organizational concepts of definition (normatization) of style and way of life

Page 3: Health Communication Fudan Dec 09

www.thomasbauer.at

HEALTH

INTUITIVE KNOWLEDGE

SCIENTIFIC KNOWLEDGE

HEALTH / ILLNESS DISTINCTIONAS CONCEPTS OF LIFE

HEALTH

INTUITIVE KNOWLEDGE

SCIENTIFIC KNOWLEDGE

HEALTH / ILLNESS DISTINCTIONAS CONCEPTS OF LIFE

COMMUNICATION

INTUITIVE COMMUNICATI0N

ORGANIZATIONAL DISCOURSE

DISTINCTION IN CONSIDERATION OF LIFE

COMMUNICATION

INTUITIVE COMMUNICATI0N

ORGANIZATIONAL DISCOURSE

DISTINCTION IN CONSIDERATION OF LIFE

Page 4: Health Communication Fudan Dec 09

HEALTH AS A SOCIO-CONTEXTUAL GOODHEALTH AS A SOCIO-CONTEXTUAL GOOD

PUBLIC GOOD PUBLIC GOOD

PERSONAL GOOD PERSONAL GOOD

POLIT-ECONOMICAL DISCOURSE

POLIT-ECONOMICAL DISCOURSE

PRIVATE MILIEU DISCOURSE

PRIVATE MILIEU DISCOURSE

Public Health Care Concepts

Health Care Management

Application Individual Care

Personal Style of Life

Page 5: Health Communication Fudan Dec 09

Communication Knowledge between Vision and RealityCommunication Knowledge between Vision and Reality

Vision of Meaning of Communication Vision of Meaning of Communication

Real Model – Communication Practice Real Model – Communication Practice

Scient. KnowledgeScient. Knowledge Intuitive TheoriesIntuitive Theories

Notion of Norms

Empirical Analysis

Critical Reflection

Pragmatism

Page 6: Health Communication Fudan Dec 09

Health/Illness Concept - Communicatively Generated Health/Illness Concept - Communicatively Generated Knowledge Knowledge

Ideal Notion of Health Ideal Notion of Health

Real Health Behaviour Real Health Behaviour

Scientific KnowledgeScientific

KnowledgeAlltagswissenAlltagswissen

Organization of normative discourse

Social distribution of organi-

zational knowledge on H/I

Cultural norm-discourse

Social distribution

of everyday cultural knowledge

Page 7: Health Communication Fudan Dec 09

Health-/ Illness Concepts - Knowledge in Codes of DominationHealth-/ Illness Concepts - Knowledge in Codes of Domination

Ideal Model: Meaning of Health Ideal Model: Meaning of Health

Real Model – Health Management Real Model – Health Management

Scientific KnowledgeScientific

KnowledgeIntuitive KnowledgeIntuitive Knowledge

Organisation of normative discourse

Social Distribution of

Organizational knowledge

Cultural normative discourse

Social distribution of

intuitive theories

Page 8: Health Communication Fudan Dec 09

HEALTH-/ ILLNESS KNOWLEDGE BETWEEN ORGANIZATION AND COMMUNICATIONHEALTH-/ ILLNESS KNOWLEDGE BETWEEN ORGANIZATION AND COMMUNICATION

Context of Life -Individual as PatientContext of Life -Individual as Patient

Nurse Nurse

PhysicianPhysician Management Management

DISTRIBUTION OF COMPETENCE THROUGH COMMUNICATION

Hospital Organisation

Page 9: Health Communication Fudan Dec 09

COMMUNICATION as Mode of Collectivization of Meaning

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CONGRUENCE-COMMUNICATION : Collectivization through similarity, congruence, affirmation, hierarchy as prevention of surprise: identity-partnership: we belong together, because we are similar: Definition of truth via prove of identity(closed social model: border as separation, distinction, territorialization) UNITY- PERSPECTIVE

DIFFERENCE-COMMUNICATION : Collectivization of difference and diversity, construction of reality, Heterarchy as source of surprise.Partnership made of difference: we belong together, because we need each other because we: truth vis prove of dialogue(open social model: border as source of differentiation: you are for me an interesting partner, because you think different DIVERSITY-PERSPECTIVE

DIFFERENCE-COMMUNICATION : Collectivization of difference and diversity, construction of reality, Heterarchy as source of surprise.Partnership made of difference: we belong together, because we need each other because we: truth vis prove of dialogue(open social model: border as source of differentiation: you are for me an interesting partner, because you think different DIVERSITY-PERSPECTIVE

Page 10: Health Communication Fudan Dec 09

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HIERARCHYHIERARCHY

HETERARCHYHETERARCHY

DISTANCEDISTANCE CLOSENESS

CLOSENESS

Page 11: Health Communication Fudan Dec 09

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HIERARCHYHIERARCHY

HETERARCHYHETERARCHY

DISTANCEDISTANCE CLOSENESSCLOSENESS

Regulating DiscourseRegulating Discourse

Contacting DiscourseContacting Discourse

Administrating Discourse

Administrating Discourse

Partizipatiing Discourse

Partizipatiing Discourse

Page 12: Health Communication Fudan Dec 09

CONGRUNCE-COMMUNICATION: DISCOURSE

Power, weakness, comsequences – Communication as determination?

Physician – Patient: Varying Knowledge, SAME Interpretation?Physicion – Nurse: Differing Competence, SAME Decision?Phycician/Nurse - Management: Different Fields of Responsibility, SAME Criteria?Hospital – Public Sphere:Manifold Stakes , SAME Strategies?

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Page 13: Health Communication Fudan Dec 09

DIFFERENCE–COMMUNICATION: DIALIGUE

POWER, WEAKNESS, CONSEQUENCES – Communication as Negotiation?

Physician – Patient: Varying Knowledge, Common Interpretation?Physician – Nurse: Differing Competences, COMMON Decision?Physician/Nurse– Management: Different Fields of Responsibility, Common Criteria?Hospital – Public Sphere:Different stakes, COMMON Strategies?

www.thomasbauer.at