Their Story…

Once upon a time, several physicians joined togetherAnd formed the Imaginary Ophthalmology Group.

They were led by two doctors who were very different…

Dr Spring was very proactive, visionary & innovative

Dr Stern was very analytical and conservative

Their expertise and dedication to patient care were extraordinary.

However, their approach to new opportunities was extremely different.

Especially after the end of the day.

Because they were married - but that’s another story !

One December day, Dr Spring burst into the office of Dr Stern and said

“I just found out about a new technology that can help our patients,attract new patients, bring in more income, and make our staff happier!”

“Can you take a quick look at this right now?”

“Okay. How much is it and what does it do? Give me the details.”

and she did…

“I know what you like, so I’ll start with the SCIENCE.

The Pharmanex Antioxidant Scanner invented at the University of Utah in 2001 for the Department of Ophthalmology measures 18 carotenoid antioxidants with a 30 second scan of the hand using Raman Spectroscopy. It gives a score, like 31,000, that indicates how much antioxidant protection a person has…

There are ten (10) antioxidants that have been shown to be beneficial in reducing the impact of ARMD [ PreventMacularDegeneration.org ])

“Says who? How do you know that thing works? Where are the studies?”

“Here you go – 10 pages of published studies at ScannerScience.Info ”

“The peer reviewed, published studies demonstrate

• The value and nature of Raman Spectroscopy

• The validity of the Phamanex Antioxidant Scanner

Plus, there are tens of thousands of articles on PubMed.gov about theimportance of antioxidants in terms of protection against cancer, heart disease, macular degeneration, Alzheimers, & periodontal disease.”

“Okay… Assuming that the science is valid and the scanner actually measureswhat they say it does, how does it work with the Imaginary Ophthalmology Group?

How do we use it in the office?”

The System

Receptionist

Gives Letter #1

Patient

Reads LetterIs Interested

Patient may order productshipped directly from company

….Guaranteed to increase score

.

.

1

2Pays $20 Cash

3

30” Scanby Assistant

Medical Assistant

4

“Ok, so it fits in with office flow – 8 minutes for the assistant several timesa day works out. No bumps. Especially since the doctor doesn’t do anything.

Now, $20 for each scan. Cash? I wonder if patients might object to that. Howmany scans do you think we would do each day?”

“Probably 2-4 based on Dr Edmiston’s clinical experience. Also, ourpatients will appreciate the fact that we’re helping them prevent problems.

That’s where our country and medicine are heading – preventive health care – and we can be one of the leaders! We can help motivate people to make lifechanges by having a numerical score, just like weight, blood pressure, cholesterol, A1C, and PSA – people understand numbers.

We physicians can use the number, the score, to help them begin makingchanges in diet, exercise, and nutrition – and then monitor their progress afew months later, just like we do other lab tests.”

Each 1000 unit of a scan score represents .04 mcg of carotenoid per milliliter of blood.

10,000 - 19,000 20,000 - 29,000 30,000 - 39,000 40,000 - 49,000 50,000+

What’s Your Score ?31,000…Dave Edmiston 6/23/2007

“And what’s more, when they come back in 3 months for another scan, we will ask them to ‘Bring A Friend’ and we’ll scan them for free – new patients for our surgical practice !

Also, when the patients get scanned, they get a scan card which is wonderful fora ‘show and tell’ with their friends, family, and co-workers.

This is a terrific tool for identifying our practice as proactive and cutting edge.

If you add up $20 per scan at, say 3 a day, that’s $15,000 for the year + if werecommend the guaranteed supplements, it’s double or even triple that.”

“You mean we HAVE to sell supplements? Is that part of the deal? That’s notvery professional. Plus, why would we want to fill up our storage cabinets withbottles of stuff?”

“When I talked to Dr. Edmiston about that, he said that when he used thescanner in his Sacramento ophthalmology office, he felt funny about ‘pushing’pills on his patients, so he didn’t do that. He just let them go to CostCo, orwhatever…

However, after they came back for their 3 month re-scan, and their score didn’tgo up, Dr. Edmiston began recommending the guaranteed products, such asLifepak , Lifepak nano, g3, and things changed dramatically.

Now, we can also add the guaranteed Eye Formula – and we never have to stock anything. Plus, there’s a pretty good commission from these products.”

3 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec TOTALS

# Scans per month 60 60 60 60 60 60 60 60 60 60 60 60 *

SCAN INCOME                          

$20 per Scan 1200 1200 1200 1200 1200 1200 1200 1200 1200 1200 1200 1200 $14,400

PRODUCT INCOME                         

# Patients who begin Products = 1/4 scans 15 15 15 15 15 15 15 15 15 15 15 15  

Running Total Patients Who Begin Products 15 30 45 60 75 90 105 120 135 150 165 180  

Bonus ($10/patient Who Begin Products) 150 150 150 150 150 150 150 150 150 150 150 150 $1,800

# Patients who stop Products =10% 0 4 5 6 8 9 11 12 14 15 17 18  

Total Patients on Products each Month 15 26 41 54 68 81 95 108 122 135 149 162  

Total Product Sales @ $80 / patient 1200 2100 3240 4320 5400 6480 7560 8640 9720 10800 11880 12960  

Commission from Product Sales (5%) 60 105 162 $327

Commission from Product Sales (14%) 605 756 $1,361

Commission from Product Sales (20%)           1296 1512 1728 1944 2160 2376 2592 $13,608

Sell Off of Qualifying Inventory 250 250 250 250 250 250 250 250 250 250 250 250 $3,000

Monthly Income 1,660 1,705 1,762 2,205 2,356 2,896 3,112 3,328 3,544 3,760 3,976 4,192 *

                 ANNUAL INCOME

$34,496

“Excel spreadsheet at ScannerIncome.Info ”

“This is getting to be a pretty heavy duty conversation.

America is interested in prevention, as are our patients – and future patients.

I don’t agree with everything Dr Oz has to say but the following broadcast is engaging and gives a snapshot of what Americans are interested in…”

“Actually, I’m getting pretty interested in this scanner. How much does it cost?”

“We don’t have to buy it. We lease it for $209 per month – only 11 scans payfor it – but the good news is that we will probably never need to make a lease payment. If we hit 5000 volume or start six new patients on a monthly delivery, our lease is zero for that month. Most practices don’t pay a dime...

Now, we do have to qualify for the lease with a purchase of $5100. Of that, $500 is for the iPad Mini and $4600 in product purchases.

The product purchase amount is broken down into $2000 for two thousand scan cards (should last several years), $600 in product for ‘show and tell’ inthe office and $2000 that can be sold back to the patients.”

So, when you look back at the spreadsheet, we’ve got our startup cost taken care of in 3 months – the rest is gravy for our Imaginary partners!”

“Okay, let me get this straight.

The scanner improves our patient care by incentivizing patients to change

their lifestyle, diet, and nutrition.

The scanner brings us new patients and make us a lot of money.

The scanner establishes us a visionary, leading edge medical practice.”

“And, also, it allows us to hold fundraisers for charity, take it to health fairs andThe talks we give for the community. Imagine the great publicity we get.”

“Done! The science is real. The benefits will be extraordinary for ourpractice. What do we do next?”

“Thought you’d never ask…”

At the partners’ meeting the next night, the two doctorspresented the program to their colleagues.

It was unanimously accepted.

Dr. Spring and Dr. Stern celebrated with a wonderful dinner that evening.

Their 20/20 patients, staff, and partners are still celebrating…

This story was created by the

Foundation for a Healthy America

To write your own story, contact: Dave Edmiston, M.D. 916.765.9261 M dave@FarSighted.com