LabRoots & Bioconference Live Media Packet 2013

2013 MEDIA KITBioConference

LIVE

LET'S TALK SCIENCE. LET'S TALK MEDICINE.

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ConnECT,CollAborATE,

AnD lEArn.

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ConTEnTS

About LabRoots . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Highlights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Demographics & Traffic . . . . . . . . . . . . . . . . . . . . . . . 7

Banner Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Third Party Emails . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Webinars . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Newsletters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Rate Card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

About BioConference Live . . . . . . . . . . . . . . . . . . . . 14

Sponsor Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Schedule of Events . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Demographics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Testimonials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Rate Card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Contact Information . . . . . . . . . . . . . . . . . . . . . . . . 24

BioConferenceLIVE

“We’re developing additional and stronger connections

in the scientific community online every day . LabRoots

and BioConference Live offer an avenue to deliver rich

content as well as interact with the many people who

engage in virtual events and social media .”Keith Bisogno Vice President of Brand Marketing, Thermo Fisher scientific

“The BioConference Live event represents a great

opportunity for us to support education in clinical

diagnostics . The online format gives medical and lab

professionals a convenient way to stay up-to-date with the

latest practices in their field and discuss how diagnostic

testing can provide greater medical value .”Randy PRitchaRd Vice President of Marketing, Roche diagnostics

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AbouT lAbrooTS

LabRoots is the leading professional networking website designed to connect all science verticals:

• Agricultural, Earth, & Environmental Sciences

• Chemistry

• Computer Sciences

• Economics

• Education

• Engineering

• History

• Law

• Life Sciences

• Linguistics

• Literature

• Mathematics

• Medicine

• Philosophy

Founded in March 2008, LabRoot's vision was to connect the scientific world leveraging a myriad of unique features and

tools, discovering meaningful collaborations across geographic boundaries and fields of expertise .

• Physics

• Political Sciences

• Religious Studies

• Social Sciences

• Space Sciences

LabRoots Advantages:

• Facilitates scientific communication and networking

• Offers the highest level of social networking functionality

• Incorporates advanced data mining techniques for targeted communication between the LabRoots community and advertisers

• Targets all scientific disciplines

• A global reach to a diverse audience

• LabRoots has the tools, audience, and content which make it the ultimate destination for scientists to disseminate original ideas and information and to stretch the boundaries of science

LabRoots Features:

• Over 25,000,000 documents of publication metadata

• Hundreds of live news feeds, updated daily

• Watch and post videos, images, files, and links

• Post reviews of publications, products, companies, press releases, and more

• Access thousands of scientific events, conferences, seminars, and webinars

• Find and post jobs from all over the world

• Follow companies and institutions or start your own company page and update your progress

• Connect, follow, and message your colleagues and peers

• Post and track your activity and the actions of your peers in real time

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Connect, Collaborate, and Learn.

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HIgHlIgHTS

Create and develop a profile page

with all your scientific background,

then update your activity by posting

notes, links, videos, images, files,

and publications.

Watch thousands of videos in the LabRoots

library: webinars, product reviews, 3D

animation, commercials, trade shows, and

more

Search and review millions of

publications

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DEMogrAPHICS & TrAFFIC

Membership: Free

Registered Members: 405,250+

Number of Countries Represented: 179

Degree Background

Ph.d.35%

M.d.21%

B.a./B.s./B.sc.16%

Ph .D/M .D .11%

M .A ./M .S ./M .Sc .13%

Other4%

Professional Segment

academic33%

hospital/healthcare24%

Industry27%

Government7%

Non-Profit5%

Other4%

Geographic Distribution

asia19%

europe23%

africa2%

australia3%

southamerica

4%

northamerica

51%

Visitor Sessions Per Month: 520,000

Page Views Per Month: 1.9 Million

Average Visit: 2 minutes 35 seconds

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bAnnEr ADvErTIS Ing

Banner ads deliver cost-effective and highly visible coverage for all your products and services . LabRoots specializes in

creating personalized advertising and sponsorship packages to help clients inform and attract new customers . With a range of

online advertising options that can be targeted, clients can be assured that the size and diversity of our advertising network

will provide the best marketing opportunities . You can also target your banner advertisements by:

• geography: Reach users in specified countries, regions, or states .

• category & discipline: Advertise directly to specific disciplines such as Genetics, Oncology, Microbiology, or Immunology . Add keywords as well .

• Work sector: Target your campaign to academia, industry, hospital, government, non-profit, and more .

• date & time: Deliver your banner ads on specified days of the week, weeks of the month, or months of the year .

Advertising Specifications

• File formats accepted: JPG, GIF (static or animated), SWF (Flash)

• Maximum file size: 50 KB

• Leader Boards: 728 x 90

• Sky Scrapers: 160 x 600

Sky

Scraper

160

x

600

Leader Board 728 x 90

“While working with LabRoots on a number of campaigns, we’ve seen some

great results with high click-through rates and genuine leads . What’s more, the team

is friendly, knowledgeable, responsive, and flexible . We are happy to recommend

LabRoots to our clients .”alto MaRKeting, healthcare and life science communications consultancy

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THIrD PArTy EMAIlS

Communicate your message and content to your audience

by renting a targeted segment of our 400,000 opt-in

e-mail list . Generate interest in your product or service and

receive immediate leads and feedback .

Through our email program, we work with our community

to ensure that the emails they receive are relevant and

anticipated . We then work with our advertisers to send to

the most targeted lists possible .

Target your email based on geography, work sector,

specialty, title, job function, and key words .

The result is an email universe growing by thousands of

names each month, and campaign performance that is

second to none .

Pricing: $350 CPM (discount with volume or packages)

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WEbInArS

LabRoots will:

• Produce webinar with live streaming video (or audio), along with powerpoint slides and Q&A

• Create registration page with your questions

• Customized background with your creative and logo (video window and slide sit on top of background)

• Promote the webinar with active online marketing: email campaigns, banner ad, social media pages, and posted on LabRoots website

• Automatic reminder emails to the registrants before the webinar, and during the on-demand period

• Offer Continuing Education (or CME) credits to the attendees

• Manage the data collection and deliver qualified leads with contact and professional information of each registrant

• Feature on-demand for six months, hosted on the LabRoots website

• Assist in speaker selection

showcase your company's leadership on important industry topics. Partner with labRoots to produce, host, and promote a scientific webinar featuring your content, products or services.

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WEbInArS

Pricing

audio with powerpoint $8,500

• 3-Pack Webinar Series $14,950

Video with powerpoint $14,500

• 3-Pack Webinar Series $24,500

Video in studio with powerpoint $28,500

• 3-Pack Webinar Series or Panel $35,750 (same studio)

*Volume and package discounted pricing available . Ask your representative!

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nEWSlETTErS

Advertise in our highly anticipated weekly LabRoots

newsletters and promote your company's products or

services .

• Primary Position (160x600) $950/Newsletter

• Secondary Position (160x600) $650/Newsletter

“LabRoots and BioConference Live have been a valuable channel for bringing Enzo Life Sciences messaging to the life sciences marketplace . The large LabRoots subscriber

base helps us efficiently target an engaged global audience .”Randy stRuBe, Ph.d. technical Marketing Manager, enzo life sciences, inc.

“The team at LabRoots has always been quick to respond to our needs and is a pleasure to work with . We receive a large number of responses through LabRoots’ third-party emails and plan to utilize their subscriber base to further

connect with the scientific community worldwide .”Jenny hsu sr. Marketing communications specialist, Molecular devices, llc

“In times where scientific research is becoming more interdisciplinary, LabRoots provides an efficient and convenient way to stay up-to-date with the latest developments in various research areas . Based on the comprehensive segregation into research topics and applications, LabRoots enables you to globally update scientists with information relevant to their day-to-day research and tips about how to improve their

experiments .”Product Manager, abcam

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rATE CArD

Contact LabRoots for a Custom Package built to meet your needs

BANNER ADSLeader Board 728x90 $50 CPM

Skyscraper 160x600 $40 CPM

NEWSLETTERSPrimary Position 160x600 $950/Newsletter

Secondary Position 160x600 $650/Newsletter

DIRECT EMAILS$350 CPM

PACKAGES

100,000 Emails for $10,000 | 200,000 Emails for $15,000

silVeR PacKage (6 months):

1 Banner 6 Months

4 Primary Newsletters

2 Secondary Newsletters

15,000 Emails

$9,000

gold PacKage (9 months):

2 Banner Ads 9 Months



50,000 Emails

$17,500

PlatinuM PacKage (12 months):

2 Banner Ads 12 Months



100,000 Emails

$27,500

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TRIAL

1 banner Ads for 1 Month

1 newsletter Sponsorship

1 Email blast to 5,000 recipients

$950

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AbouT bIoConFErEnCE lIvE

BioConference Live is the world's largest producer

of virtual events focused on the life sciences, clinical

diagnostics, and laboratory animal sciences community .

BioConference Live brings together researchers, clinicians,

medical experts and professionals from around the world

exclusively online .

This conference offers an amazing opportunity as it is

free to participants, and there will be no out-of-pocket

expenses for travel . However, participants will still benefit

from interacting with a global community of like-minded

colleagues, without leaving the comfort of their office or

home .

conference participants will be able to...

• Search and attend live streaming video sessions of their choice

• Have their questions answered in real-time by experts

• Receive Free Continuing Education & Continuing Medical Education Credits

• Chat live with peers and speakers

• Browse a virtual exhibit floor for solution providers

BioConferenceLIVE

91.7% Attendees Enter

Expo Hall

Average Visitor Spends

2.3 Hours Logged In

Average 749 Visitors to Each Booth 392

Viewers per Session

105,650 Registrants

10,596 Attendees Per Event

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SPonSor bEnEFITS

BioConferenceLIVE

No crowded airports, delayed flights or expensive hotel

rooms, but still the look and feel of a first-rate conference

with world renowned experts . Participants benefit from the

fact that experts and vendors are more accessible . No more

waiting in line to speak to someone, only to have them

leave before your questions can be answered . Live online

events provide global reach, online access to live video

content, real-time networking with presenters and peers,

and the efficient use of time and resources .

• Engage your audience in a rich 3D online

environment

• Generate highly qualified, actionable leads

• Save time and money . No travel required

• Exhibit online, booth design included

• Associate your solution with thought leaders

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CLINICAL DIAGNoSTICS | MAy 29-31, 2013

Topics Include:

LABoRAToRy ANIMAL SCIENCES | FEBRuARy 13-14, 2013

Topics Include:

• Behavior & Enrichment

• Biocontainment

• Biological Work Stations

• Clinical Support Services

• Environment & Phenotype

• Facility Management

• Genetic Testing

• Genetic Engineering

• Health Management (all species including aquatics and transgenics)

• Housing (all species including aquatics and transgenics)

• Management

• Pain & Distress

• Animal Protocol Development

• Animal Protocol Harm & Benefit Analysis

• Rules & Regulations

• Safety; animals & people

• Surgery with concentration in refinements & aseptic technique

• Science of Animal Models

• USDA & AAALAC Inspection

• Wireless Animal Inventory Management

• Laboratory Testing

• Clinical Chemistry

• Personalized Healthcare

• Infectious Disease

• Vitamin D

• Oncology

• Cardiology

• Immunology

• Pathology

• Molecular Diagnostics

• LIMS

• Pharmacology

• Diabetes

• Point of Care

• Allergy

• Hematology

• Clinical Research

• Microbiology

SCHEDulE oF EvEnTS

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GENETICS & GENoMICS | AuGuST 21-22, 2013

Topics Include:

CANCER: RESEARCH, DISCoVERy & THERAPEuTICS | oCToBER 16-17, 2013

Topics Include:

• RNAi

• Next-generation sequencing

• Cancer research

• Sequencing

• Genome-wide association studies

• Epigenetics

• Mapping

• Exomes

• Genomic medicine

• Pharmacogenetics

• DNA/RNA Purification

• Epigenetics

• Drug Discovery

• Therapeutics

• Detection

• Stem Cells

• Cancer Evolution and Resistance

• Bone Marrow

• Global Cancer Crisis

• Brain Cancer

• Cancer Genetics

• Nanotechnology

• Human Genome Structural Variation

• Mutations

• Translational Genomics

• Bioinformatics

• Genotyping

• Pharmacogenomics

• Cloning

• Gene Expression

• Phenotyping

• Transcription

• Lung Cancer

• Colon Cancer

• Cell Technologies

• Breast Cancer

• Prostate Cancer

• Vaccines

• Pancreatic Cancer

• Melanoma

• Liver Cancer

• Lymphoma

• Leukemia

• Functional Genomics

• Synthetic Biology

• Genome Engineering

• Immunology

• qPCR/Real-Time PCR

• Human Identification

• PCR

• Biomarkers

• Stem Cell research

• Bioproduction


• Biomarkers

• Monoclonal Antibodies

• Cervical Cancer

• Epigenetics

• Immunology

• Drug Development


• Research Funding

• Kinome/Kinase

• Cell Engineering

• Next-Generation Sequencing

“I was very impressed with the reach and response of our presentation . BioConference Live is a high-efficiency

way for the life sciences industry to collaborate .” KeVin hRusoVsKy, President at Perkin elmer

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DEMogrAPHICS


M.a./M.s./M.sc.23%

Medicalcenter16%

Medicine10%

academic institute

12%

Microbiology8%

Biotech 8%

lab testing

7%

clinicalResearch 7%

Research institute

12%

immunology8%

hospital19%

clinical chemistry

12%

Ph.d.23%

B.a./B.s./B.sc.21%

M.d.17%

Ph.d./M.d.13%

Other2%

Endocrinology 1%Allergy 1%QC/QA 1%

Consultant 1%

Hematology 1%

Executive 2%Private Practice 1%Association/Society 1%

Non-Profit3%

Pharmaceutical 2%

Government 3%

Medical Device 3%

Diagnostics 3%

Physicians Office Lab 4%

Ambulatory Care 4%

asia13%

australia2%

europe17%

africa3%

southamerica

2%

northamerica

62%

Affiliation Degree

Specialty

Clinical Diagnostics

Oncology 5%

Nutrition 3%Biomedical Eng . 3%

Healthcare 3%

Pathology 3%Point of Care 3%

Infectious Disease 3%Pharmacology 3%

Cardiology 3%

Molecular Diagnostics 4%Clinical Diagnostics 5%

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DEMogrAPHICS


Biochem9%

academic institute

18%

MolecularBiology

8%

Biotech10%

chemistry8%

Research institute

42%

Biotech13%

M.a./M.s./M.sc.25%

Ph.d.26%

B.a./B.s./B.sc.20%

M.d.14%

Ph.d./M.d.13%

Plant Scenes 1%Ecology 1%

Agriculture 1%Physiology 1%

Association/Society 1%

QC/QA 1%Pharmacology 1%

Medical Device 1%Executive 2%

Diagnostics 1%Consultant 1%

Government 2%

Manufacturing 2%

Clinical Research 3%

Non-Profit 3%

Hospital 4%

Pharmaceutical 5%

Medical Center 5%

Other2%

asia15%

australia2%

europe19%

africa3%

southamerica

3%

northamerica

58%

Affiliation Degree

Specialty

Life Sciences

Genetics 6%

Biomedical Engineering 6%

Microbiology 6%

Dev . Biology 2%

Neuroscience 5%Analytical Chemistry 5%

Animal Sciences 5%Organic Chemistry 5%

Physics 2%Inorganic Chemistry 2%

Nanotechnology 2%Immunology 2%

Proteomics 4%Cell Biology 4%

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M.a./M.s./M.sc.18%

Ph.d.21%

B.a./B.s./B.sc.41%

VMD1%

DVM5%

M .D .8%

Dsc .8%

asia19%

australia1%

europe20%

africa4%

southamerica

4%

northamerica

52%

Affiliation Degree

Specialty

Laboratory Animal Sciences

DEMogrAPHICS

Veterinary sciences

21%

academic institute

26%

Biotech 11%

genetics7%

Research institute

33%

Biotechnology11%

animal sciences

24%

Healthcare 1%QC/QA 1%

Biomedical Engineering 1%Molecular Diagnostics 1%Immunology 1%

Clinical Research 1%

Executive 1%Association/Society 1%Consultant 1%

Non-Profit2%

Medical Device 2%

Government 3%

Medical Center 3%

Hospital 4%

Pharmaceutical 5%

Veterinary Hospital 6%

Cancer Research 3%Executive 2%

Clinical Diag . 1%Pharmacology 1%

Cell Biology 4%Microbiology 4%

Molecular Biology 5%Biochemistry 5%

Analytical Chemistry 5%

BioConferenceLIVE

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TESTIMonIAlS

“My experience at BioConference Live was positive,

professional and very easy to participate in . I look forward

to presenting at future virtual events .”alan Wu, Phd, daBcc chief of clinical chemistry and toxicology, san Francisco general hospital, Professor of laboratory Medicine, university of california, san Francisco

“BioConference Live is an effective forum that provides

an alternative means for laboratorians to learn about new

technologies and services and pursue continuing education

opportunities . In a market where staffing shortages and

expenses make it difficult for our customers to free up staff

time and budget for travel, we’re pleased to be sponsoring

such an efficient, cost-effective event .”cyndi caRteR Vice President Market Management at cardinal health

“I found the BioConference Live production of

my lecture to be interesting, effective and very user

friendly . The team worked well with me, there were no

technical snafus, and I felt well supported as I delivered

the presentation from my office computer . I enjoyed

the international audience . An effective and professional

program .”Paul Billings, Md, Phd chief Medical officer, life technologies

“I enjoyed speaking about clinical lipid and lipoprotein

assessment as part of BioConference Live's Clinical

Diagnostics session . As a speaker, I independently

developed the topic and content of my presentation . The

online conference platform was a great mechanism to

interact with a diverse audience from around the globe,

without any carbon footprint . The ability to poll the

audience in real-time during the conference, have a live

Q&A session, and chat with audience members after

the talk provided valuable avenues for thought sharing . I

definitely look forward to participating in BioConference

Live sessions in the future .”seth MaRtin, Md cardiology Fellow, division of cardiology, The Johns hopkins hospital

BioConferenceLIVE

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rATE CArD

Key Event Partner: $50,000

• Most prominent position at BioConference Live with top level branding throughout the event

• Keynote presentation: live in-studio video presentation (no concurrent presentations)

• Four track presentations: live webcast presentation (concurrent presentations)

• Three virtual booths with preferred position in exhibition hall

• Choice of 26 booth templates

• Complete registration list

• Pre-event promotion on website, in all e-mail newsletters and live promotion during event

• Logo in lobby plaza, exhibit hall, and communications lounge

• Lobby banner

• Logo on registration page

• Logo on all marketing materials such as flyers, brochures, media packets, advertisements

Platinum Sponsor: $30,000

• Keynote presentation: live in-studio video presentation (no concurrent presentations)

• Two track presentations: host a live video presentation within an agenda track

• Three virtual booths with preferred position in exhibition hall


• Complete registration list

• Pre and post-event newsletter sponsorship

• Logo in lobby plaza and exhibit hall, and communications lounge

• Lobby banner


• Logo on all marketing materials such as flyers, brochures, media packets, advertisements

BioConferenceLIVE

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rATE CArD

Gold Package: $20,000

• Host a live in-studio video keynote presentation (no concurrent presentations)

• Capture detailed lead information on all presentation attendees

• Two virtual booths in exhibition hall


• Pre-event email blast or newsletter sponsorship



Silver Package: $15,000

• Host a live in-studio video keynote presentation (no concurrent presentations)


• Includes a virtual booth in exhibition hall


• Pre-event newsletter sponsorship


Presenting Sponsor: Track Session $7,900 ($5,000 1st Time Exhibitors)

• Host a live video presentation within an agenda track


• Includes a virtual exhibit booth



Exhibiting Sponsor: $3,900 ($2,500 1st Time Exhibitors)

• Present your existing web pages, documents, videos, webcasts, surveys, and other digital assets in a virtual exhibit booth

• Gain exposure in a directory that is searched by thousands of prospects looking for solution providers

• Capture detailed lead information on all booth visitors



BioConferenceLIVE

“As an organization, we’re

always looking for alternative

ways to reach our targeted

audience . BioConference Live

provides such an opportunity by

bringing together a community

of scientists eager for content,

and enabling us to showcase our

latest products and applications

in an easy-to-navigate format .”shiMadzu

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SPonSorSHIP oPPorTunITIES

LabRoots and BioConference Live provide next generation digital marketing opportunities that allow you to target your

message to specific groups of scientists and medical experts . For pricing, custom proposals or general information please

contact the appropriate representative below:

HEADquArTErS

Tel: +1-714-926-6384

Fax: +1-714-463-4673

18340 Yorba Linda Blvd .

Suite 107 PMB 427

Yorba Linda, CA 92886

LabRoots, Inc.E-mail: Advertise@LabRoots .com

BioConference LiveE-mail: Sponsors@BioConferenceLive .com

Sales Support & Editorial Information

For website, newsletter, email and advertising metrics, and/or editorial inquiries please contact Jennifer Ellis

Media Information & Press Releases

Members of the press may direct inquiries to press@LabRoots .com or visit our Press Page at http://www .labroots .com/press .php and/or http://bioconferencelive .com/press .php

Additional Information & Inquiries

All other questions and inquiries can be sent to Info@LabRoots .com or Info@BioConferenceLive .com

Greg Cruikshank, Director of Sales

Greg .Cruikshank@LabRoots .com Greg .Cruikshank@BioConferenceLive .com Tel: +1-714-926-6384

Chris Ballesteros, Sales Manager

Chris .Ballesteros@LabRoots .com Chris .Ballesteros@BioConferenceLive .com Tel: +1-562-690-1395

Josephine Hernaez, Sales Manager

Josephine .Hernaez@LabRoots .com Josephine .Hernaez@BioConferenceLive .com Tel: +1-949-307-2742

Jennifer Ellis, Marketing Manager

Jen .Ellis@LabRoots .com Jen .Ellis@BioConferenceLive .com Tel: +1-206-679-3228

lET'S TAlK SCIEnCE.

lET'S TAlK MEDICInE.

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Tel: +1-714-926-6384 Fax: +1-714-463-4673

18340 Yorba Linda Blvd . Suite 107 PMB 427 Yorba Linda, CA 92886

LabRoots, Inc.E-mail: Advertise@LabRoots .com labroots .com

BioConference LiveE-mail: Sponsors@BioConferenceLive .com bioconferencelive .com

Copyright © 2012 LabRoots Inc . All rights reserved .

Health & Medicine

LabRoots & Bioconference Live Media Packet 2013