Creating a Roadmap: Web 2.0 Creating a Roadmap: Web 2.0 and Local Public Health Practiceand Local Public Health Practice

Gillian Mayman, MLSHealth Sciences Libraries, University of Michigan

Alison Grodzinski, MLISPrevention Research Center of Michigan

This project is supported under a subcontract, NO1-LM-6-3503, CFDA 93.879, between the Board of Trustees of the University of Illinois and the University of Michigan.

GoalGoalTo develop best practices for integrating Web 2.0 technologies into the work of local public health departments in order to improve the communication and information sharing within the department, between partner organizations, and to the populations that they serve.

PartnersPartners

UM Health Sciences Libraries

Genesee County Health Department

Monroe County Health Department

What is Web 2.0?What is Web 2.0?

Now…• User-generated• Participatory• Community Driven• Creation

“All the websites [and web technologies] out there that get their value from the actions of users”

--Information Week

Then…• Author-generated• Static• Organization Driven• Retrieval

Web 2.0 TechnologiesWeb 2.0 Technologies

Blogs

Media Sharing

Social NetworkingWikis

Social Bookmarking RSS

Virtual Worlds

CDC Health Marketing Director’s Blog

Flu Wiki

Facebook

YouTube

Slideshare

Podcasts

Podcasts

Increases awareness about the health effects and consequences of eating fast food.

Increases awareness about the health effects and consequences of eating fast food.

SecondLife: Health and Nutrition Game

CDC in SecondLife

The ProjectThe Project

The ProjectThe ProjectPerform a needs assessment in order to identify the ways in which Web 2.0 technologies may increase the efficiency and effectiveness of each departments' communication and information sharing.

The ProjectThe ProjectTrain public health workers in the skills needed to strategically use and incorporate Web 2.0 technologies into the work of the department.

The ProjectThe ProjectIntegrate Web 2.0 technologies into the work of the department.

The ProjectThe ProjectCreate a web site in order to share information about emerging technologies and both possible and actual applications within local public health departments.

The IdeasThe IdeasDirector’s

blog Internal Policy Wiki

Google Docs for work with partners

MySpace page for Healthy Sexuality

program

Doodle for meeting

scheduling Social Networking

with community partnersAsk a Nurse blog

Second Life house showing asthma triggers

Staff suggestions blog

MySpace page for Tobacco Reduction

program

Sewage plans in Second Life

Conference presentations in

SlideShare

The SurveyThe Survey

Have you ever …

Blogs• 39.9% read blogs at least

once a month• 50% read blogs for

professional purposes• 5.2% comment on blogs

monthly or weekly

“Not sure what purpose it would serve.”

“Like to think I am not that egotistical”

“I consider anonymous opinions an unreliable source of information.”

“My kids haven't had time to teach me.”

“Have better ways to spend my time”

“I do not believe the County wants us to use this web site”

“I think it is somewhat for young people, with nothing better to do”

“Not good example for my children”

Media Sharing

• 47.6% use a media sharing site at least monthly

• 63.7% use one only for personal purposes

• 59.3% create and upload resources

• 12.8% create resources for professional purposes

Collaborative Writing

• 22% find information on a wiki daily or weekly

• 20.7% find information for personal purposes only

• 4 respondents have edited a wiki

• 78% never use a collaborative writing web site to work with others

“I know using it would become a habit and that I'd waste far too much time on the

thing.”

“Do people just not want to speak face to face anymore?”

“Colossal waste of time!”

“I don't play video games”

“Sounds boring”

Which of the following resources have you used during the past 12 months?