www.meramedicare.com

Introduction

•Mera Medicare plans to grab 5-10% market share and bring much needed efficiency and transparency into the system

•Competitors: Mediamart, Mera Pharmacy, Net Meds, Buy Drug.in, Apollo Medicine Online, Save my Meds, Online Medical Store India, Med Plus)

•Attributes offered by competitors: Cash on Delivery, Delivery within 6 hours, Call with 30 mins if you have difficulty in reading the prescription, Compare Items, Blogs, Book Appointments, Buy Health Insurances, Certification of being Managed by Certified Pharmacists, Labs, Vast coverage ect.

Value Proposition

•What Mera Medicare offers:Up to 15% savings on branded medicinesOption to purchase Generic medicines to save up to 60%Compare prices from one pharmacy to anotherHome Delivery in 2- 12 hoursDigitization of prescription and medical bills

•Benefits- Pharmacists:Giving online presence while reducing operational cost to 0.4-0.6X. ROI reduces from 4-5 years to 1 yearRevenue increases by 2X-5XExpansion is possible without huge investment

Why care about Customer Retention

With increased competition the need to retain your existing customers. As per Harvard Business School report, on average, increasing customer retention rates by 5% increases profits by 25%-95%. This substantiates the importance of customer retention in driving sales and revenue.

Implementing a customer retention strategy helps:

Identify and explore referral sales opportunities Build and foster constructive relationship with customers Identify and rectify flaws within company policies and processes Enhance brand reputation Understand future needs of the customers

Customer Retention Strategy1. Build Trust through Relationships:

1. Implement a monthly email marketing campaign- email existing customers once a month. Touch base with them, inform them of any recent discounts, offers or services.

2. Start a blog- Weekly articles on the latest health and lifestyle trends2. Implement customer feedback surveys: Surveys could be done to allow

consumers rate their overall experience. The consumer can rate the Pharmacists supplier on the basis of time taken to deliver, products delivered(Genuine and state in which delivered)

3. Strong Customer Support System: Grievance redressed should be fast and effective to avoid negative word of mouth it is very important. Customers can be provided with channels of communication like online chat, Email and Phone

4. Personalize the Experience: Track patient referrals and send personalized thank you notes to enthusiastic patients.

5. Referral Programs: Referrals help retain as well as gain new customers. A referral program similar to Amazon could be implemented.

Thank You