mHealth, Social Media ant the

Challenge of NCDsJody Ranck, DrPH

Director of Thought Leadership, Policy, and AdvocacymHealth Alliance

September 16, 2011

Continuum of Care

Prevention Diagnostic Screening Monitoring Acute

TreatmentLong-Term Treatment

Peer-to-Peer data collection

mHealth application taxonomy

Communications & Care

Source: John Piette

Personal Health Ecologies

Applications

TuAnalyze—social media meets diabetes

Sana Mobile and Screening CVDs

Casa Salud

Asthmapolis

Sensors, feedback, health

GamificationPwning Asthma (CITRIS, UC Berkeleley)

Points for identifying triggers of asthma, eg. Industrial pollution in Oakland, CA

Participation in identifying causes will hopefully be linked to triggering involvement in political, civic action around the environment

DengueTorpedo—game for ID of stagnant water in São Paolo, win cellphone credits

Microsavings & Health

Moving beyond “There’s an app for that…”

Social Movements

Source: Al-Ahram

Healthy Cities 2.0

Cities as Platforms

Walkshed

Open Data

Data and Participation

Lessons and the FutureLeverage existing platforms (eg. Drug adherence,

reminders, etc.)

Integration with HIV, PMTCT mHealth/eHealth interventions

Smartphone penetration in Lat Am: 62% of mobile users switched to a smartphone in 2010, but most effective apps incorporate SMS

Next generation of mHealth will likely have more peer-to-peer based interventions

Opportunities to learn about social networks and health outcomes in low-resource contexts

The EndJody Ranck, DrPH

Director of Thought Leadership, Policy and Advocacy

mHealth Alliance

jranck@mhealthalliance.org