Online Profile Management

for Indian Oncologists

Nrip NihalaniDirector – Product ManagementPlus91 Technologies Pvt. Ltd.

Agenda

• Digitally Aware Patients and Social Networks• The Need for Online Profile Management• Local Reputation vs Global Reputation• How to do it while avoiding the traps• Maximizing Online Exposure for Oncologists• Emerging Trends

Digitally Aware Indians

• 200 Million Internet Users• 31 Million – RURAL • Mumbai > Delhi > Hyderabad > Rest of India• Rural Internet Population grew at 58% in 1 yr.

Digitally Aware Indian Patients

• Patients search out their health doubts online• Dr. Google Is a PATIENT Created Phenomenon• Patient look up symptoms, treatments• Now More patients than ever are going online

to research their doctor• Patients are reading up on Treatments, Getting

2nd Opinions, Reading Reviews

ARE THEY ???

Search Trend : BigBoss

Search Trend: Oncologists

Are Patients Searching Doctors Online?

• Patients search for Doctors everywhere• Even in India• Internet facilities to allow Searches ADEQUATE• Patients are searching in Cities of all kinds• Patients are searching in small cities too…• Patients are searching on Mobiles…• Patients are searching in Villages too

Search for Doctors in India

Online Profile YOU

• Top Reasons from People who have Profiles– Get More Patients– Get Found Easily by Those Searching– Provide Forms, Maps to help Patients– Remove ambiguities in name, location– Engage with Patients more easily

– Show people who you are before someone else shows them who you are not.

Suggestions

• LinkedIn profile• Create an About.Me Page• Practice Profile on Google+ (Maps, Local,etc)• Profile on JustDial.Com• Start a Blog• Setup a Facebook Page• Make a Video and Post on YouTube• Create a Website

LinkedIn

• Most Useful• 10-15 minutes to

setup• Simply Upload a

resume to start• Find Connections

easily• Purely Professional• SEARCHES WELL

About.me

• Free Personal or Business Page

• 10 minutes to create• Highly Customizable• Simple to Manage• Easily Sharable,

Discoverable

Google+

15 Mins Work 1st Page of Google

Just Dial

• Integrates Web, Mobile and Phone Searches

• No 1 Referral Platform in India

• Only Consumer Search site Worthy of a Mention in India

• JD VERY Google Friendly• Easy to Setup• Offers Customer Ratings

Blog

• Wordpress or Blogger• Most Useful form of

Profile • Easy to Setup• Extremely Google

Friendly• Most Valuable Profile as

rated by Patients• Requires Considerable

Effort to Manage

Facebook Page

• Built on the most accessible and used Platform

• Can be used to build evangelists

• Potential benefits from mass sharing possible

• Facebook can be restrictive at times

• Average Results with Google

YouTube

• Primarily Videos• Images/Presentations

too can be uploaded • Reviews/ Treatments/

Facilities• Highly Engaging• Longest Shelf Life of

Content• Very Google Friendly• Media Can be Expensive

Website• Analogous to a house on the

internet • Full Control

– Contents– Design– Even who sees it

• Need special skills to create and maintain

• Wide Variety of choices– Information Source– Patient Education– Case Sharing– Online Consulting– etc…etc…etc…

Warren Buffet Once Said

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.

Monthly Online ToDo

Google YourselfCreate Some Content (Any Type of Media)Identify Incorrect Information About You

OnlineRectify It

Identify Negative Comments/FeedbackResolve Issues both Online and Offline

Maximize Online Exposure

• Create More Content– Video– Images– Patient Friendly Articles– Press Releases– Research

Papers/Medical Articles– Testimonials– Case Studies

• Google – Search– Analytics– Adwords

• Search Engine Optimization (SEO)

• DoctorsGetOnline

Thanks for Viewing this Presentation

For us to help you further, please contact me

Email: n.nihalani@plus91.inTwitter: @nripSkype: nrip.nihalaniWeb: www.about.me/nrip

Annex: Meanwhile in the West

• 44% of People Look Online to find a Doctor Online Referrals are now a Business

• Harvard Business Study Says “A one-star rating decrease can reduce revenues by nearly 10% for a business practice.”

• “90% of patients and colleagues are now interested in checking out review sites such as Vitals, Rate MD’s and Healthgrades”, according to a recent Wall Street Journal Poll

Annex: Social Media

• Highly Engaging• Viral• Brings People Closer• Sometimes too close

• USER METRICS– 1% create content– 9% respond and engage – 90% lurk