People don't want to buy another insurance product, they want what they need

PowerPoint Presentation

ANOTHER insurance product

PEOPLE DONT WANT TO BUY

THEY WANT what they need [email protected]

THE PATIENT IS NO LONGER patient [email protected]

Hello, Im ChristopheI am a health nerd, a basketball freak & a design fool

@cjauquet

THE PATIENT IS NO LONGER patient

3

insurance companies TODAY

WHY WE dont like

@cjauquet


4

#Simple#Personal#Transparent#Proactive#Reassuring

@cjauquet


5

ChristopheJauquet

@cjauquet


777

INSITES Consulting

2016

Top 3 most innovative marketing research agency of the world

New YorkLondonSydneyRotterdamGhentDsseldorfTimisoara

170 staff members complemented with 130 research professionals from our Global Moderator Network

Our vision of contemporary marketing is evangelized through our best-selling books

Proud to work for +30% of the worlds global brands

InSites Consulting in a nutshell

We have been cheered by the industry with more than 25 international awards

888

INSITES Consulting

@cjauquet

THE PATIENT IS NO LONGER patient Insights gatheringInsights validatingInsights activatingMarketing & StrategyInnovationImpact

9

WE BRINGIN YOUR the customermeeting room

@cjauquet



@cjauquet

THE PATIENT IS NO LONGER patient Patientable to remain calm and not become annoyed when waiting for a long time or when dealing with problems or difficult people

@cjauquet


@cjauquet


#Patientjourneys

@cjauquet


APPOINTMENTS

WAITING ROOM

DIAGNOSIS

AppointmentsWaiting roomdiagnosis15

@cjauquet


BETTER THAN our health

WE MANAGE our car

INNOVATING

INNOVATION

Old world

Too slow: between 1,5 to 3 years (depending on industry)

Different clock speeds: company vs. consumer/market:Fast evolving consumer expectations/needsCompetition from start-ups (cfr. technology)

17

THE chatbot WILL SEE YOU NOW

@cjauquet


To help out the over-stretched healthcare system in China, web services companyBaiduhas created a medical assistant chatbot.The AI-powered bot, namedMelody, is designed to discuss issues with patients, collate their symptoms and recommend a course of action that has been verified by a doctor, which might be to make an appointment or wait out a cold at home.

Melody is integrated into theBaidu Doctorapp, which already allowed patients to book appointments and send messages to their physicians. But the incorporation of the chatbot has reduced the amount of time doctors need to spend discussing patients basic information. Currently, the bot is only available in China, but Baidu is looking to expand into different markets.

Making it public/ The Chinese healthcare system struggles to cope with high public demand for its services. As Baidus chief scientist Andrew NgtoldFast Company: Health care is cheap so people go in to see a doctor if they have a minor cold That means that people who are in need of a doctors attention may not get it.The Melody chatbot helps to relieve the pressure by gathering all the basic information digitally, so the doctors have to waste less time speaking to patients who dont need medical attention. Every diagnosis is still made or checked by a doctor, the bots deep learning capabilities are only there to expedite the process.Ubiquitous tech/ Baidu is considered to be the Google of China, and is, at its roots, a search engine, but technology companies are prone to encroaching into other sectors.We have seenstartups like Your.MD create services similar to Melody, but, by integrating the service into its wider offering, Baidu proves its not only med-dedicated startups that can contribute to this area.This development will also give us a chance to see how bots like these perform on a grand scale. While startup versions like Your.MD have the potential to attract a large audience, Baidu is already a household name all over China, giving Melody a good chance of being able to interact with and learn from a huge number of patients.

------------------------------

Baidu has launched Melody, an AI-powered conversational bot designed to provide relevant information to doctors to assist with recommendations and treatment options.Melody incorporates advanced deep learning and natural language processing (NLP)technologies developed by Baidu. Melody integrates with Baidu Doctor, an app that Baidu launched in China in 2015.Andrew Ng, chief scientist, Baidu, said: Melody is designed to help both doctors and patients.By focusing on the medical-assistant vertical, weve built a conversational bot that cangive highly-customized and situation-appropriate responses to a patients query.AsMelody has more conversations, it will also learn and keep getting better, added Dr. Ng. This is just the start ofa much larger, AI-driven transformation of the healthcare industry.Wei Fan, senior director in Baidus Big Data Lab, commented: With Melody, our goal is to provide patients with an online experience that is close to a human conversation. We believe this natural type of interaction will help patients feel more comfortable with their doctors and result in a more beneficial patient-doctor relationship.The new AI-based medical assistant functionality in Baidu Doctor will increase doctor productivity and enable patients to get quicker answers to their health-related questions, said Zheng Li, general manager of Baidus Medical Services Business Unit.

-------------------------------------------------------Chinese internet giant Baidu has announced that it has signed a deal with a leading insurer to set up a joint venture to sell car insurance.

Baidu will partner with China Pacific Insurance Co (CPIC) on the new JV which will see both companies combine the strengths of both companies to become a major player in the Chinese market.This is not the first time Baidu have dipped their toes in the insurance market after a joint venture was signed withAllianzlast year.

Search giant Baidu, German insurer Allianz and Asian Hillhouse Capital Group have formed a joint venture to offer targeted online insurance,South China Morning Postreported, citing a statement from the companies.This new venture, Bai An, aims to expand the domestic market for digital insurance products, in which many traditional property and life insurance companies have yet to participate."Its about offering insurance products that cover scenarios generated by everyday internet use,"

-----------------------------------------------------

18

@cjauquet


@cjauquet


@cjauquet


APPOINTMENTS

WAITING ROOM

DIAGNOSIS

Insurance

AppointmentsWaiting roomdiagnosis21

@cjauquet


22

@cjauquet


@cjauquet


BETTER THAN our health

WE MANAGE our car

@cjauquet


@cjauquet


Patients want healthcare to be morePPopularPragmatic(omni-) PresentPatient-centricPersonalizedParticipativePreventivePersuasivePredictive

@cjauquet


@cjauquet


Inbox Health is helping healthcare providers connect with patients, understand their benefits, and get paid faster.

Patients can check in before their visit, understand their insurance coverage, and pay before they arriveInboxhealth makes it easy (for staff) to understand patient benefits and out of pocket costs.

Benefitly takes the guess work out of insurance benefits.

When CakeHealthlauched at TechCrunch Disrupt in 2011, the companys goal was to help people better understand and manage health costs. Their technology made aggregating and viewing health claims, insurance information, and medical data easier than ever before. With the acquisition of CakeHealth, Inbox Health is able to leverage this cost aggregation technology to further revolutionize patient financial experiences with healthcare providers.

With Benefitly, patients are guided through their deductible, co-insurance, and copayment information. If they have questions about how their insurance works, our insurance experts are right there to help.

Can you check patient benefits with any plan? Most of them! We have relationships with hundreds of commercial payers, and public payers like Medicare and Medicaid. Our clearinghouse partners are always adding more payer relationships, so if we're missing critical payers we'll be sure we get a connection to them soon.Our team is on call to answer patient questions most of the day. We train our team in the ins and outs of insurance, so they can help answer patient questions, and clarify insurance basics. Some questions can only be answered by the insurance company, but we do our best to take the burden off your staff to explain patient benefits to them.28

@cjauquet


After discovering that documents are the third most-lost item by the British public, life insurance providerBeagle Streetis turning a team of illustrators to help stop customers misplacing their policies.ThePositive Printscampaign is a series of posters featuring the motto Enjoy Life. The limited-edition run is being issued on a first-come-first-served basis to 600 policy holders and, crucially, each piece has a specially printed area on the back that displays the recipients policy details. The brand is encouraging owners to hang the prints on the wall or pass them on to a loved one to keep, allowing the document to be easily located when required.

Life Insurance 2.0 /The campaign fits into Beagle Streets broader - and rather unusual - brand strategy. Rather than following the category norm of adopting a somber tone and scare-mongering, the quirky insurance provider is attempting to focus on the positive consequences of holding an insurance policy. As part of this approach, the brand has also created a short film called Happiest Moment, a vignette featuring some of the UKs oldest couples passing on advice to the younger generation about being happy (below).Its part of a bigger dedication to helping life insurance to be reborn, with the brands website stating that: At Beagle Street we took a long hard look at traditional Life Insurance and set ourselves a clear challenge. To make Life Insurance easier and simpler. The insurer has a number of policies in place to ensure this becomes a reality, such as searching the death register to proactively pay out and emailing policy details to loved ones to help ensure documents can be easily found.

Perfect PR /Life insurance isnt exactly the most exciting subject, but the bright, eye-catching posters provide an angle thats likely to attract attention from the press and public alike. The designs are perfect Pinterest fodder and the recruitment of top-class illustration talent has helped to ensure that the posters are already being featured ona number of design sites. Its a smart way of getting people to share content on a topic they wouldnt usually feature on their Facebook feed, creating buzz around a brand thats an unlikely candidate for social media acclaim, especially with a younger, less insurance-interested sector.

The bright side of life/ Though some might find the brightly coloured Enjoy Life slogan being plastered on to the back of a document thats only dug out in times of tragedy a little distasteful, theres no doubt that it makes the often-lost documents much easier to find. And even if people dont choose to put the posters up on their wall, the illustrations help the files to immediately stand out in a ring binder of banality, too.Whats more, the posters could prompt important discussions between family members about the awkward subject of life insurance. This gives the dual benefit of easing people into this grudge purchase, while positioning the Beagle Street brand front of mind.

29

@cjauquet



@cjauquet

THE PATIENT IS NO LONGER patient PatientOne who receives medical attention, care, or treatment.

@cjauquet


@cjauquet


@cjauquet


@cjauquet


InformedEmpoweredActiveConnectedEngaged

@cjauquet


actively manage

PATIENTS WANT TO

THEIR own health

Its my damn body

@cjauquet


Research: patients wants more information. Want to understand. They want to make an impact on their disease and life. Alternative medicationFood therapy or diet. 38

@cjauquet


Life comes with many challenges. The ones that should not scare us, are the ones we can take control of.My Medical Choice NYTAngelina Jolie, 2013

The embodiement of physical perfection: fierce, wilde, beauty.

The embodiement of Its my body trend;

STEP 1: informationSTEP 2: co-decision - MastectomySTEP 3: Sharing

75% increase in sales Myriad Genomics.

Mastectomy39

@cjauquet

THE PATIENT IS NO LONGER patient Hippocrates

The ancient Greek physician HIPPOCRATES, regarded as the father of medecine, made lasting understanding of many diseases, and the critical need for professionalism in medicine.

Knowing for keeping his fingernails at precise length, he requested physicians to be well groomed, kind to their patients and to maintain high integrity.

In his famous Hippocratic Oath, the code of professional ethics in medicine, he ordained that learnings only can be shared with other who have made the oath.

However, he was also the father of medical paternalism => writing that physicians should hide most things from the patients. Including the patients future or present condition.

Futher: deadly silent on patient-physician relation: the burden should remain with the physician, as patients are not capable of understanding and managing.

Research: patient-physician dialogue => want patient services.40

@cjauquet


One of the most trustyworthy brand in the health business

Walgreens shift from being about sickness and convenience to being a health and wellness community partner, by empowering the most under-utilized asset: the pharmacist.

The pharmacist was an under-utilised asset, explains Andrew Waldeck, senior partner at Innosight, a consultancy hired by the brand to aid its transformation. Theyre the second most trusted clinician behind a primary care doctor. But instead of engaging with patients, these highly trained medication experts spent most of their time in the back-end of the store dealing with paperwork and insurance companies.

With IDEO, Walgreens built a whole new store template around the pharmacist. These so-called Well Experience outlets have the pharmacist sitting at a low desk in the middle of the pharmacy, instead of barricaded behind a high counter atthe back. A health guide consultant armed with an iPad now walks around the shop floor to answer questions about products and services. Customers can visit an express refill station to quickly pick up online prescriptions. They can also get vaccinations or blood pressure readings in a private room.This new model has been rolled out to 900 branches across the US, with each outlet tailored to meet the specific needs of its neighbourhood. For instance, in communities where there is a higher prevalence of HIV or diabetes, Walgreens pharmacies are adapted to help patients fight or manage those particular diseases. According to the brand, pharmacists in the new format stores spend four times longer interacting with patients.

To make its experts even more valuable, Walgreens also enabled pharmacists to perform additional clinical services. When its flu shots programme launched in 2006, it had to lobby government to allow pharmacists to administer the vaccination. Walgreens is now the largest private provider of flu shots in the US and offers 17 different immunisations. Last year it gave 7.8 million injections and reports that a third of all immunisations took place during off-peak hours (evenings, weekends and holidays), when most doctors offices are closed.

41

@cjauquet


@cjauquet


-1 ILLNESS0 HEALTHY+1 Happiness

10-15% of someones health status is related to the health serviceThe rest is individual behavior

43

@cjauquet

THE PATIENT IS NO LONGER patient BeautyEnergyBalanceEnjoy(15-30 yr)(30-45 yr)(45-60 yr)(+60 yr)

Gen Y: Life = health & wellnessGen X: Life + exercise + dietBabyboomer: Life + diet

Generational expert44

@cjauquet


HEALTHCAREmanagement

1. Sleep

2. Food

3. Activity

4. Data

@cjauquet


Insights => we can help you.

Prevention.46

@cjauquet


1. Sleep

47

@cjauquet

THE PATIENT IS NO LONGER patient Measures people make to maintain physical health66%

Measures people take to maintain their physical healthsleep: 66%Healthy Food: 59%Exercise 57%Regular oral care (54%Friends and family

Obesity with childrenLess productivityCause for severe diseases like cancer.48

@cjauquet

THE PATIENT IS NO LONGER patient 4th most popular health app

The digital health sector experienced record highs for funding in the last two years, with 2015 reaching $4.5 billion. According toa recent study,the market for devices that help diagnose and treat the 40 million Americans suffering from sleep disorders is estimated to reach $125.8 million in 2017.

Thetop categories of mHealth appsas defined by downloads completed are:1. Weight loss (50 million)2. Exercise (26.5 million)3. Womens health (10.5 million)4. Sleep & meditation (8 million)5. Pregnancy (7.5 million)6. Tools & instruments (6 million)7. Others (18 million)

49

@cjauquet


Traditional family business worth 8bn in US market onlySince 2012 many startupsOnline sellingPersonalisation

At Helix, this is the approach we have taken as well.We use information such as your body type (height and weight), sleeping position (back/stomach/side), and mattress preference (firm/soft) so we can recommend, and subsequently build, the best possible mattress specifically for you. So, instead of asking you to choose the density of the foam in your mattress, or the level of point elasticity, we take information weve learned about you and translate that into product recommendations. Then we build it.

The digital health sector experienced record highs for funding in the last two years, with 2015 reaching $4.5 billion. According toa recent study,the market for devices that help diagnose and treat the 40 million Americans suffering from sleep disorders is estimated to reach $125.8 million in 2017.50

@cjauquet


Traditional family business worth 8bn in US market onlySince 2012 many startupsOnline sellingPersonalisation

At Helix, this is the approach we have taken as well.We use information such as your body type (height and weight), sleeping position (back/stomach/side), and mattress preference (firm/soft) so we can recommend, and subsequently build, the best possible mattress specifically for you. So, instead of asking you to choose the density of the foam in your mattress, or the level of point elasticity, we take information weve learned about you and translate that into product recommendations. Then we build it.

The digital health sector experienced record highs for funding in the last two years, with 2015 reaching $4.5 billion. According toa recent study,the market for devices that help diagnose and treat the 40 million Americans suffering from sleep disorders is estimated to reach $125.8 million in 2017.

For the home-tech market, Lighting Science specializes in lightbulbs designed to mimic the effect of natural light. The companys newGenesis Lamp,marketed as the "first 24-hour lightbulb" monitors your sleep schedule, then alters the light according to your circadian needs. It comes with quite the stamp of approval: Its used by both NASA astronauts and soldiers in Afghanistan.

These new startups are using advanced technology, focusing on products that proactively analyze, diagnose, or treat sleep disorders versus merely collecting data. Take, for example,Rythms Dreem,a sensor-clad headband that influences brain waves with soft sound stimulations. Founded in 2014, Rythm raised of total of $11 million in funding and now boasts a staff of more than 60. "Sleep is a very complex topic," says Dreem cofounder and CEO Hugo Mercier, who envisions the neurological wearable as a personalized device. "You are not sleeping like I am sleeping; your brain is not mine. This product is for everybody. Rythm is currently focused on France and the U.S., two top countries that, according to Mercier, suffer from sleep deprivation.

If youre looking for something a little less intrusive, theres the wildly popularSleep Genius.The auditory sleep-aid was originally developed to help lull astronauts to sleep. Now, its the No. 1 health and fitness app in the Apple store."Our sleep really sets the barometer for other functions: If were not sleeping well, it has an impact on our attention, on our mood, on our performance, on our choices, on our relationships, on our communications," says Sleep Genius cofounder Alex Doman, who studied neurotechnology for 25 years.As he sees it, without sleep, you cant tackle any other brain issue. "It was an issue over the course of my career that kept coming up," he says. "We couldnt make the kind of progress we needed to [for patients] unless we helped them first resolve the sleep problems. Sleep is really ground zero for our brain performance.

The Withings Aura takes the mattress pad concept and adds an alarm clock and an ambient light to help improve your sleep.Read editors' takeMSRP: $299.00See manufacturer website for availability.

51

2. Food

@cjauquet


52

@cjauquet

THE PATIENT IS NO LONGER patient 2nd most important measure to maintain physical healthMost popular health app2nd most important reason to buy a wearable

Rock health consumer survey data.

WEIGHT LOSS N 1 APP 50million downloads2nd reason to buy a wearable2nd measure to maintain physical health.53

@cjauquet


Nutritional Supplements

Reactive

Pro-activeSeasonalStressDietIntensiveMinor complaints

PureZero GlutenZero Artificial SweetenersZero Artificail colorsZero Hydrogenated Fat

54

@cjauquet


Obvious health cues

packaging55

@cjauquet

THE PATIENT IS NO LONGER patient Activity equivalent labelling

@cjauquet


Australion food labelling

3. Activity

@cjauquet


58

@cjauquet


3rd most important measure to maintain physical health

- Drivers for health fitness and exerciseThe need to feel challangedFit & healthyexternal pressuresocialisebalance (time & routine in life)escapism to relieve stress (me-time)alleviate guilt associated with being inactivelow commitment exercise options

59

@cjauquet


renovation of existing steps. values the steps. high quality materials. gutter to wheel your bike up. tree planters to make it more attractive. on individual stairs there are signs indicating how many steps youve climbed and what your elevation is.

60

@cjauquet

THE PATIENT IS NO LONGER patient 2nd most popular health app

Changing behavior

ME LAYER Personal, guided health and wellness plan

WE LAYER Private social support

INFO LAYER Personalized messaging/alerts, news and relevant content via feeds or notifications. The Wellness Layers Platform is mobile out of the gate. Provide your target audience with mobile web and mobile apps to support their health and wellness needs on-the-go.

TRACKING

61

@cjauquet


4. Data

62

@cjauquet


7:31-23:21221 tasks3h16

63

@cjauquet


2014/10 These days you've got more computing power in your pocket than was available to astronauts on the Apollo 8 as it headed for the moon in 1969

64

@cjauquet


65

1/3Health trackingBelgian data, The state of Mobile, In the Pocket 2016

@cjauquet


66

62%of people with 2+ chronic medical illnesses spend time every day tracking their health statusPEW Research, Pew Internet & American Life Project, 201340% with 1 medical condition 19% with no condition

@cjauquet


67

@cjauquet

NEW HEALTH SERVICESHOW health data IS CREATING52%would share for Insurance discountRock Health - US consumers survey 2015

ITS ALL ABOUT THE data

80% would share data with doctor for better care59% would contribute to medical research52% would share for insurance discount68

@cjauquet



Under Armour Connected Fitness community.

Map my fitness: 20 mio registered usersEndomundoMyfitnesspall : 80 million registered users. With a database of over 5 million foods => 475 mio euro

Kevin Plank

Michael PhelpsSteph CurryGisele bundchenPatrick Peterson

It improves the functionality ofHealth Box, which is a $400 connected fitness system sold by Under Armour that includes an activity and heart rate monitoring wrist band, scale, and chest band heart rate monitor. Data from all three sources automatically syncs with the app to help give users a holistic picture of their health and fitness.Selling hardware can have a material impact on the revenue from the connected fitness segment. Since its founding in 2007Fitbit(NYSE:FIT)has sold more than 20 million devices, including 11 million in 2014 alone.$400 for two trackers and a wifi enabled scale is a similar price point to buying those three products from Fitbit.

Watson's roleWatson, IBM's supercomputer, is the brains behind Record. It will offer Record features that competitors can't match. According toIBM:a person can compete and compare against other people that are their same age. A male in his 40s will see that there are4.5 MILLION other people in the database today-- that areJUST LIKE YOU. The UA Record app will share health and fitness insights comparable to others similar to you, including average weight, average resting heart rate and average steps taken per day. Additional insights could show how long an average workout is, or how long someone like you is sleeping, down to the minute.Watson will be able to identify behavioral andperformance trends,modify fitness routines based on weather and other environmentalfactors, and most impressively, help with the difficult task of trackingfoodintake."Based on Watson Visual Recognition and Watson Discovery technology, the arduous and manual process of food logging will be replaced with visual recognition of food images for faster and easier food identification," says an IBMpress release.This is a powerful feature for people who are successfully managing the exercise component of their health but have difficulty tracking their diets. Not everyone can have a personal trainer and dietician on call 24/7, but with Watson and Under Armour's "Cognitive Coaching System," that may be about to change.Watson'sinsights will initially be available exclusively to UA Record. It's unclear how long this will last, but it gives Under Armour a head start to build out its base of connected fitness users. Every fitness company's trackers can count steps and most can measure heart rate. But only Under Armour's has Watson's brain.

69

@cjauquet



Handles on bus measure key health metricsIn May 2015, Chinese dairy brand Yili launched a campaign to promote healthy living. The brand replaced ordinary straps on Beijing buses for health monitoring systems so that when passengers gripped the strap, the device measured their heart rate, body mass index and balance. The strap also synced with cellphones, giving people free real-time health information during their daily commute. The initiative saw 6,000 monitors introduced across 200 buses.

70

@cjauquet



Smart choice retail chain

After being diagnosed with a given condition, customers can easily go into the store, grab a basket and add prescription medicines and other medical supplies and their regular groceries. Beyond the simple convenience of everything under one roof, retailers are proactively working to create programs selling bundles or packages targeting specific conditions. Walmart, for example, is contemplating the introduction of disease management care packages, which, for an annual or monthly fee, will provide you with consultations, coaching sessions, medicines and medical supplies, dietician advice and referrals.

As the distinction between clinical and self-managed health continue to blur, retailers see a particular strategic opportunity to engage consumers.

Retailers are now working to provide customers with a holistic care approach. Instead of a physician simply writing prescriptions, these clinics want to ensure a quick recovery and overall wellness by providing the right medicines and helping customers make healthy food choices suitable to their health profile during grocery shopping. While some provide nutritionists or healthy food guidelines, others are planning to provide coaching sessions on disease management as well as referrals to specialists whenever needed. While such services were discretely available previously, the retail environment brings them all to customers in one location at inexpensive prices.

(4 children of walmart => top 30 most rich)

Small but also bigOthers are jumping on our bandwagon. 71

@cjauquet



73

@cjauquet


#NoMoreWaiting#BetterServices#ActivePatient

#HealthManagement

Patient NEEDS

Patient TRENDSPatients are actively managing their disease: This shifts the relationship with the physician towards co-decision making.People are actively managing their health to be(come) happy. Four different trends show the increasingly popularity. Patients expect being serviced as good as in any other industry. Healthcare is lagging behind in servicing the patients needs. Healthcare is often characterized by long periods of waiting. This is the biggest patient need within the industry.

74

Do reinvent the wheel

@cjauquet


First identify the wheel that moves your organization forward.What are the vehicles that move you forward? If you were in the milk business in 1940, your wheel would be the milkman, delivering product to your door. If you were in the banking business in 1960, the delivery system would be the bank location. If you were in the music business in the 1980s, your wheel would be the 8-track tape, which delivered music to your listener. None of these ways these industries delivered products are primary today. All these wheels have been reinvented. What about your wheel? What is it and how long can you run on it?

2. Ask yourself, what will make the wheel my organization runs on obsolete and leave me on the side of the road?Is the wheel Im running on out there being reinvented and Im not even aware of it? Is there a technology or methodology that someone is beginning to use that really irritates me and Im sure it wont work and I somehow think is wrong? That technology or product delivery system that you dislike and discount today may your biggest nightmare tomorrow. Most organizations are unaware that the wheel they are traveling on is about to get reinvented. We must continually scan the horizon to find emerging technologies that might affect us. Kodak, the iconic camera brand just emerging from bankruptcy, never took digital cameras seriously. And can I obsolete my own wheel before someone else does it to me? If I can reinvent my own wheel before someone adds it to the encyclopedia of what used to work, my new version of my own wheel will allow me to race ahead.

3. One set of wheels will not keep you on the road.You have to maintain a fleet. If your organization is able to thrive and survive, you need several vehicles to deliver your product. Race cars crash, and sometimes you need a cement truck or a long haul carrier to get the job done. If were not working on your next set of wheels, we wont have time to reinvent that wheel when you have to. An organization with one set of wheels is the organization that is a one trick pony. AOL rode on dial up email after no one used that technology. Its an embarrassing and unprofitable position that I dont want to be in.

4. Have it both ways reinvent the wheel, and then dont.How can you reinvent the wheel of your organization in small incremental ways from the flow of work to the configuration of office space. These incremental changes can be dramatic. Some of us remember dragging suitcases around in airports, and suddenly someone had the idea of putting wheels on them, and that enabled all of us to speed down airport corridors and significantly improve our personal productivity. Then there is breakthrough game changing reinvention. The typewriter was a breakthrough technology that came in the 1960s. This technology went through many changes through the amazing electric typewriters of the 1980s, incremental change that happened over 100 years. Then came the civilization changing persona computers that made that technology obsolete in less than a decade.

5. There is no wheel that shouldnt be reinvented in some aspect.The pace of business today confirms that one startling reinvention is obliterated by something else more spectacular. There is certain wisdom in the advice, Dont reinvent the wheel! It warns us of gobbling up resources doing something another way when it doesnt need to be changed. There is no wheel that will not be reinvented, however, and I surround myself with people in my organization that are eager for reinvention. The mindset of reinvention is the key factor that will take a person through a career today.75

@cjauquet


Take-awayBECOME ANINSIGHTS-LEADBUSINESS

@cjauquet


Closed online communities

@cjauquet


THE INSIGHT ACTIVATION

studio

The solution for market researchers, marketers and innovation managers to activate patient insights. The Studio will be your social meeting room to collaborate around insights.Discover insights by exploring the themed Walls & Insight Tiles. Add additional observations & ideas to the platform and stay updated on the activity of your colleagues with the social feed. NEWSFEEDOverview of the latest activity on the Studio, similar to a Linkedin FeedWALLInsights are gathered in themed walls.TILEAn insight is created as a separate item with an image, text, call to action, possibility to like or react,Mobile optimized

[email protected] you

Health & Medicine

People don't want to buy another insurance product, they want what they need