• Pharmaguy’s Review of the Pinterest Accounts of the • TOP 20 Pharma Companies

PHARMA ON PINTEREST

2016. Pharma Marketing Network. All rights reserved.

Pharma on Pinterest

12 OF THE TOP 20 PHARMA COMPANIES DO NOT HAVE PINTEREST ACCOUNTS

The 12 are Abbvie, Allergan, Amgen, Astellas, BMS, ELi Lilly, Gilead, GSK, J&J, Pfizer, Takeda, Teva

2016. Pharma Marketing Network. All rights reserved.

Pharma on Pinterest

PINTEREST ACCOUNTS OF TOP PHARMA COMPANIES

As of 17 December 2016

Sales rank source: http://www.pharmexec.com/2016-pharm-exec-50

2016. Pharma Marketing Network. All rights reserved.

Pharma on Pinterest

SHARE OF PINTEREST FOLLOWERS OF TOP PHARMA COMPANIES

2016. Pharma Marketing Network. All rights reserved.

Pharma on Pinterest

NOVARTIS

Novartis has 20 boards (one is “Community Guidelines”) including one on rare diseases such as Cushing’s Disease. The pin highlighted here links to a disease awareness site hosted by Novartis.The “365 Days of #MSLifeHacks” board has the most pins (356) with 1,100 followers.A more detailed review: http://bit.ly/NovartisPinterest

https://www.pinterest.com/novartis/

2016. Pharma Marketing Network. All rights reserved.

Pharma on Pinterest

BOEHRINGER INGELHEIMThe BI Pinterest account has 31 boards, many of which are devoted to disease awareness (e.g., Asthma, COPD).The board with the most pins (175) is “the Future Just Happened,” which features “innovative Health News via our collaboration with PSFK [a consulting company].There is a visual “menu” window at the top of the page that you can scroll through to access the boards.More: http://bit.ly/BIPinterest

https://www.pinterest.com/biglobal/

2016. Pharma Marketing Network. All rights reserved.

Pharma on Pinterest

NOVO NORDISKHalf of the 6 Novo Pinterest boards are focused on diabetes.The board with the most pins (3,175) is “Diabetes Support Group Board,” which features tips for people with diabetes – mostly about diet.More: http://bit.ly/novopinterest

https://www.pinterest.com/novonordisk/

2016. Pharma Marketing Network. All rights reserved.

Pharma on Pinterest

MERCKMerck doesn’t have a global corporate Pinterest account, but it does have a Merck Manuals account, which includes boards on Nutrition, Children’s Health, Heart Health, Winter health, etc. There are no boards about Merck or other typical corporate communication topics.The “Food & Nutrition” board has the most pins with 883 followers.There is a visual “menu” window at the top of the page that you can scroll through to access the boards.

https://www.pinterest.com/MerckManuals/

2016. Pharma Marketing Network. All rights reserved.

Pharma on Pinterest

ROCHE

At least half of Roche’s Pinterest boards are focused on disease awareness including breast cancer, cervical, and skin cancer. It also includes corporate boards such as “About Roche,” “Our People,” and “Supporting Communities.” The “Breast Cancer” board has the most pins (31) and 503 followers.One oddity: A board focused on Roche’s “Passion for Architecture”(458 followers) that features photos of Roche buildings around the world.More: http://bit.ly/rochepinterest

https://www.pinterest.com/Roche/

2016. Pharma Marketing Network. All rights reserved.

Pharma on Pinterest

ASTRAZENECALike Merck, Astrazeneca does not have a corporate Pinterest account. The Astrazeneca Careers account, however, has 35 boards, which include a few disease awareness boards (e.g., diabetes).The “Innovation” board has the most pins (140) and 446 followers.

https://www.pinterest.com/astrazenecajobs/

2016. Pharma Marketing Network. All rights reserved.

Pharma on Pinterest

SANOFI, USSanofi US’s Pinterest account is heavy on corporate communications with boards focused on “Our People, Our Sanofi,” “Giving Back to the Community,” etc.Food & Nutrition has the most pins (52) followed closely by Infographics, which has 49 pins and 518 followers.

https://www.pinterest.com/sanofius/

2016. Pharma Marketing Network. All rights reserved.

Pharma on Pinterest

BAYER GROUP

The Bayer Pinterest account is all about corporate communications.

https://www.pinterest.com/BayerGroup/

2016. Pharma Marketing Network. All rights reserved.

Pharma on Pinterest

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