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What works and doesn't in digital health? This presentation introduces service design at a high level, as well as the work of Tapestry and HelloSundayMorning - 2 successful and innovative ideas to connect communities with common goals.
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Service Design & Engagement Models in
Digital Platforms for Social Health
Hea l thTech Sydneyw w w. h e a l t h t e c h s y d n e y. c o m . a u
May 22nd, ATP Innovations
Vision
To be the leading Australian HealthTech community for learning and
driving innovations into the market
Mission• Connect Health & Technology Enthusiasts
• Discuss health trends, technology, practices and innovations
• Improve the start-up eco-system for health tech
GAURAV SOOD
@GauravInnovate@HTSydney
Jamie MooreYouth Led Initiative of the Year 2013
Fellow – School of Social EntrepreneursVice-Chair – Australian Youth Forum
Henry Cho
Service DesignPlanning and organizing … components of a serviceto improve quality and interaction between service provider and customers.
Design according to needs: so that the service is user-friendly, competitive and relevant. Understand behaviour of customers, their needs and motivations.
History
1991, service design was first introduced as a design discipline by
Prof. Dr. Michael Erlhoff at Köln International School of Design (KISD)
Not Exercising Active Exercisers
Current Day/Wk
Did Not Keep To Routine
Boss & Company Culture
Kids
Friends/Peer Influence
Gadget/Software Influence
200 Health Apps
N=23
FBM Score = 1.9
Normal Behaviour Score = 8.1
Fogg Behaviour Model
Motivation. Ability.
Analysis and design of persuasive technologies
Shared metric for thinking about behaviour change.
+Triggers
29yr MaleMid IncomeEducated
Keynote – Henry Cho
Service Design&
Engagement Models
References• http://bjfogg.com/fbm_files/page4_1.pdf• http://www.ncbi.nlm.nih.gov/pubmed/24139771• http://iwp.dept.shef.ac.uk/espacePrive/sharonp/
Engagement_griffin_p.pdf• http://www.npr.org/blogs/health/
2014/05/06/310136269/most-fitness-apps-dont-use-proven-motivational-techniques
Thank You!
www.healthtechsydney.com.au