Embed Size (px)
Citation preview
SRHR and the power of social media
Annaïs Nourry @MYXglobalMaya Koumanova @YSAFE
AIDS 2012 Youth Pre-Conference, 19-07-2012
x
From a choice, a world of possibilitiesFrom a choice, a world of possibilities
From a choice, a world of possibilities
What is the issue? What do I need to achieve?
Key populations: affected and/or target group?
What are the key messages you want to convey?
How do I use to convey them?
Do you want a passive or an interactive campaign?
How to build your campaign?
From a choice, a world of possibilities
From a choice, a world of possibilities
Raise awareness or behaviour change?
What channels do you want to use?
Which are the partners I want to link with?
What are the limitations?
From a choice, a world of possibilities
How to build your campaign?
From a choice, a world of possibilities
From a choice, a world of possibilities
From a choice, a world of possibilities
From a choice, a world of possibilities
I Being a Girl a project by and for girls, aiming to inspire and ♥
empower young women by offering them a place where they can freely share and exchange experience, personal views and ideas. promoting self-esteem and presenting a positive view on sexuality and equality in diversity. Through:
The IHBG Movie The IHBG Blog Tea Parties
Inspiration IHBG Book Empowerment AD
Promotional Materials
From a choice, a world of possibilities
IHBG: the Movie
From a choice, a world of possibilities
The Blog
From a choice, a world of possibilities
The Tea Parties
From a choice, a world of possibilities
Inspirations: The IHBG Book
"I love the experience of dressing up. You have to push yourself and test yourself. I'm a thrill seeker. I like doing scary things!"(Elle Muliarchyk, Alternative Model).
From a choice, a world of possibilities
Since the launch of the I BG blog, we've ♥
had more than 7100 unique visitors from 109 different countries around the world.
You made us proud to present our project at more than 10 international events and meetings and helped us gain the support from many other youth networks and organisations.
From a choice, a world of possibilities
Thank you for you attention
