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The Broccoli Project

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A copy of the PPT presentation that I presented at the BYM Playshop 12/09/2008 @ Bird Boutique.

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Page 2: The Broccoli Project

<a brief history>

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// VISION (...in hindsight)

//1. make a real difference to people

2. use technology (mobile)3. be (commercially) viable

4. operate in the Bottom of the Pyramid*//

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Startup Infrastructure:

128 MB Memory Stick+

Internet Cafe

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//performance

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8 Month Projection:

70,000

8 Month Actual: 460,000

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Current: 730,000

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//good times

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Hola7 Foundation

Emndeni Home

Hospice Matlosana in Klerksdorp

Emmanuel Home in Klerksdorp

Laphumilanga HIV Orphanage in Port Elizabeth

//while doing good

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//my influences

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Social ObjectsJyri Engestrom

Maslow’s Hierarchy

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//thought frameworkIt is hard to imagine a that community of members surviving on less than $2 a day will derive any real value from the benefits of Web2.0 from services such as del.icio.us, Youtube or Facebook.

The intention of MZANZI.mobi is a promise of hope to itʼs users. The aim is to give communities in South Africa a voice that is heard by a global market place, a voice that can be acted upon in a real and meaningful way.

MZANZI.mobi aims to abstract the benefits and notions of Web 2.0 into a form that is accessible to a mass population, but more importantly will make a real difference in the lives of everyday South Africans by transforming mobile phone interaction into a global platform for action.

November 2007 - Application for Funding to Knight Foundation

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//a new model

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WEB2.0

Social Entrepreneurship 2.0

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//what about the BOP?

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</a brief history>

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//a prototype

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08h10 08h20 08h30

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//social objects

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70% 30%

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//1. make a real difference to people

2. use technology (mobile)3. be (commercially) sustainable

//

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A rewards program for the poor...

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//rewards programs

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http://broccoliproject.org

The Broccoli Project

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get tested forHIV

Receive Incentive

Stay HIV negative

time = t

$ - Cost to Country

year1 year2 year3 year4

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Find Employment

Receive Incentive

Continued Employment

time = t

$ - Country GDP

year1 year2 year3 year4

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//funding model

TextWeb Donations

Brand/Advertising

Distribution

CSI Funding

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//another prototype

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//incentive based HIV testingYOUTUBE - http://tinyurl/68fawq

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//questions ?