Upload
mary-rodavich
View
8
Download
0
Embed Size (px)
DESCRIPTION
Citation preview
The Dietitian in Social MediaA Guide to Branding “YOU”
By: Mary RodavichWVU Dietetic Intern Boot Camp 2012
2
Outline
•About Social Media•Blogging•LinkedIn•ePortfolio•Facebook•Twitter•Pinterest•Questions?
3
What is Social Media?
A general term to describe all kinds of internet platforms or forums whose contents are created, published, improved and commented on by the users themselves in order to encourage social interaction and an interactive dialogue.
4
http://blog.brendanmitchell.com/category/infographics-statistics/
5
http://www.socialmedia-max.com/2012/07/user-activity-popular-social-networking-sites/#.UBqZWdWvl2I
6
“The beauty of the internet is that it doesn’t matter where you are physically, because you are virtually everywhere.” ~ Nadine Fisher, MS, RD, LD
7
Opportunities for Dietitians•Building an online presence•Creating online resources•Connecting with colleagues locally, state-
wide, nationally, and internationally•Communicating, teaching, learning,
exchanging, sharing information and ideas•Use our credentials so the public isn’t
misguided by phonies•Promote you and your brand…it’s free
advertising!
8
What is your social media identity?
•This depends on:▫Your passion▫The type of “brand” or “character” you
want to portray▫Who is in your social media “community”?▫Your expertise▫Your writing style
•Most importantly…BE YOURSELF!
9
WVU’s Social Media Guidelines
1. Never post any personal health information (PHI) about an individual patient to any electronic media.
2. Never post a photograph or image of a patient to any electronic media
3. Never become an electronic "friend" of a patient in any electronic media
4. Maintain professionalism standards 5. Keep personal views separate from
University posts.
10
6. Do not cite or reference colleagues or co-workers without their approval. 7. Before posting, consider your audience. Future employers may search the web to screen applicants.8. Find the full set of WVU guidelines here:
http://web.ur.wvu.edu/policies_and_guidelines/social_media
9. Find the full set of WVU Health Sciences guidelines here: http://www.hsc.wvu.edu/Admin/HSC-Policies-Guidelines/HSC-Social-Media-Guidelines
WVU’s Social Media Guidelines
11
DO’s of Social Media
•Be yourself•Be professional•Differentiate yourself – find your niche •Use lots of pictures – be appropriate•Update, update, update•Be searchable (SEO)•Use proper grammar and spelling•Cite your sources•Be patient
12
DON’Ts of Social Media
•Mix personal and professional sites•Use inappropriate or hostile language•Represent yourself or the university in a
negative light•Inappropriate profile picture•Neglect replies•Divulge very personal information•Plagiarize
Blogging 101
14
Blogging
•A discussion or information site published on the internet consisting of entries or posts typically displayed in reverse chronological order so the most recent post appears first.
•Types: ▫Personal blogs▫Corporate/business▫Genre – focuses on a particular subject (ie.
health, politics, travel, etc.)
15
Wordpress is The Most Popular Free Blogging Site
http://www.jeffbullas.com/2012/08/02/blogging-statistics-facts-and-figures-in-2012-infographic/
16
Purpose of your blog
•Journal of your dietetic internship experience
•Showcase your personality, voice, and overall philosophy
•Share nutrition knowledge•Be a “go-to” expert•Displays your talents to potential
employers and clients
17
Blogging – Getting signed up Go to www.wordpress.com
Click “Get Started Here” Blog address:
Should have wvudietetics at the end of your name Username:
Should have wvudietetics13 at the end of your name ▫The number at the end of your username refers to the
year that you begin your internship rotations Update your profile:
Activate account through email you provided Choose a theme
18
Customize your blog
•Choose a free theme▫Go to Appearance -> Themes in your
Dashboard •Header image/picture •Upload Gravitar Image
▫Your blog picture to be used as your blog image across WordPress.com. This image will be used to the left of the URL in the address bar.
19
Posts vs. Pages
•Posts: Entries listed in reverse chronological order on the blog home page
•Pages: Are static and are not listed by date.▫Create an “ABOUT ME” Page
Subpages
20
Steps to Writing a Post
Add a Title
Write Content
Choose Categories
Add Tags
21
Blog Writing Tips
•Catchy headlines•LOTS of pictures, videos, Power Points•Easy to read posts
▫500-1000 words, lists, bullet points•Stay current•Run polls and surveys•Have fun and mix things up•Re-blog other interesting blog posts•Study other RD blogs
▫ Janet Helm, MS RD at nutritionunplugged.com▫ Jessica McGovern RD at greateatspectations.blogspot.com▫ Katie Hamm RD at healthyandhappyhour.com▫ Melanie Thomassian RD at dietriffic.com
22
Categories vs. Tags
•Used to describe your posts•Assigning tags and categories to your
post increases the chance that other WordPress.com users will see your content
•Categories = Broad•Tags = Specific
23
Categories vs. Tags
24
Widgets• A fancy word for tools or content that you can
add, arrange, and remove from the sidebars of your blog.
• Appearance > Widgets• Example widgets:
▫Category lists▫Blog stats▫ Image of you▫Calendar▫Your top posts/pages▫Etc.
25
Site Stats
26
Site Stats
•Number of views•Views by country•Referrers•Top views and pages•Search engine terms•Clicks
27
How To Get More Views1. Get social!
▫ Use social media outlets, widgets▫ Add your pages to StumbleUpon.com
2. Read and comment on other blogs3. Add links to other blogs and sites4. Encourage your “real life” friends and family to
read your blog5. Link all of your social media sites together (ie.
Blog, Twitter, Pinterest, Facebook, LinkedIn, etc)6. Blog often7. Patience
28
“Publicize” Feature• Settings > Sharing > Publicize• Publicize makes it easy to share your
WordPress.com posts on Facebook, Twitter, Tumblr, Yahoo!, and Linkedin.• WordPress.com also sends your published
blog posts to several places to automatically promote them for you.
29
“Publicize” Feature
30
Sharing ButtonsAt the bottom of each post, sharing buttons allow you and your readers to share your content across a range of social networks.Settings > Sharing > Sharing buttons
31
Can I Make $$$ Blogging?
http://www.jeffbullas.com/2012/08/02/blogging-statistics-facts-and-figures-in-2012-infographic/
Professionals are signing up to join LinkedIn at a rate of 100+ new members every
minute!
33
What is LinkedIn?
•A social networking website for people in professional occupations.
•Networking and connections•Highlights your professional resume•Recent college graduates are the fasting
growing demographic on the site
34
35
Features
•Find past and present colleagues/classmates
•Continuously updated resume•Job postings
▫Can follow different companies•Potential employers may look at a
candidates profile•You can see who views your profile
36
1 in 6 workers use social networks to get hired.
http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/
37
Add Sections to Your Profile
•Professional picture•Work experience•Education
▫GPA, Courses•Clubs, extracurriculars•Certifications
▫ServSafe, Food Worker’s Permit, etc.•Honors/Awards•Professional memberships
▫The Academy, WVDA
38
Add Sections to Your Profile
•Summary of your professional goals•Skills•Expertise•Blog and ePortfolio links•Publications•WordPress Application
▫Displays your recent blog posts•Recommendations
39
Stats
40
LinkedIn Tips
•Make connections!•Brand yourself•Seek recommendations•Join professional groups•Make sure profile is 100% complete•Follow companies•Link with other social media accounts•Stick to business•Make profile public
ePortfolio
42
What is an ePortfolio?
•Electronic portfolios are selective and purposeful collections of work assembled to demonstrate personal achievement and abilities and are made available on the internet
•Basically an extended resume•Use Wix.com
•My ePortfolio:▫ http://maryrodavich.wix.com/maryrodavich
43
Why should you create one?
•Job seeking tool: It is something tangible that you can show to a potential employer to prove what you are capable of.
•Showcases your best work•Permanent •Makes you stand out
44
Ideas for your ePortfolio• About Me page• Career goals and objectives• Resume • Work examples
▫Projects▫Papers▫Presentations
• Nutrition-related photos of you• Organizations• Community involvement, volunteering• Activities• Competencies/skills• Contact info
46
Facebook Tips
•Use your cover photo to showcase your personality
•Update your education/work info often•Add milestones and images to further
enhance your image•Customize your privacy settings to hide
photos/posts that are unfavorable•Make your personal Facebook PRIVATE
▫Includes all photo albums•Make a separate Facebook account?
A Tweet is a “Micro-Blog”
48
http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/
49
“Twitter Lingo”
•Tweet - <140 characters
•Retweet - Re-posting of someone else's Tweet
•Mention - Mention another user in your Tweet by including the @ sign followed directly by their username
•Avatar – Uploaded image of yourself displayed on your profile
•Hashtagging - People use the # symbol before a relevant keyword or phrase (no spaces) in their Tweet.
•Trending – Popular topics at that particular tim
•Favoriting – When you like someone else’s tweet. Shows up under your ‘favorites’ tab
50
Twitter Tips
•Privacy▫Protected – Only your followers can view your
profile▫Public – Anyone can view your profile
•Below your name:▫Add your blog URL as your website▫Add a short bio about who you are
•Tweet about current nutrition topics•Follow relevant RDs and nutrition experts
51
Nutrition Experts to follow on Twitter
• Joy Bauer MS RD• Janet Helm MS RD • Claudia Zapata MS RD• Rebecca Scritchfield
RD• Dr. Mehmet Oz• Jenny Westerkamp RD• ChooseMyPlate.gov• Health Magazine• Mayo Clinic• Elisa Zied RD
• Nutrition.gov• USDA Team Nutrition• Jamie Oliver• Dr. David Katz• The Nutrition Twins• Nutrition Blog
Network• Women’s Health
Magazine• Today’s Dietitian• Eat Right (AND)
53
What is Pinterest?A pin-board style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more.
54
Pinterest is GROWING
http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/
55
Boards and Pinning
•Boards are usually themed so pins can easily be organized, categorized and discovered by other users▫Ex: Food & drink, health
•‘Re-pin' images to you own collections or 'like' photos.
•Follow your friends who are also on Pinterest
56
“Food & Drink” is #2 Most Popular Category
http://www.repinly.com/stats.aspx
57
Questions?