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360360°°Engagement Engagement in Oncologyin Oncology
The OncologistThe OncologistEstablished by oncologists to help physicians better manage in an ever-changing environment, The Oncologist® is the official Journal of the Society for Translational Oncology (STO). The Journal focuses on clear and concise interpretation addressing the multimodality diagnosis, treatment, and quality of life of the cancer patient. The Journal's articles are meant to impact the practice of oncology and to facilitate significant communication in the introduction of new medical treatments and technology.
Why advertise in The Oncologist?
Advertising in The Oncologist puts your message directly in the hands of your community oncologists and oncology professionals who regularly read the Journal to stay informed of the latest developments and best practices in the field of oncology.
Services to Advertisers
Display AdvertisingClassified and Recruitment AdvertisingCommercial ReprintsSponsored SubscriptionsInserts/OutsertsCover TipsSponsorship of Alerts; eTOC, fTOC and The
Oncologist ExpressBanner Ads on The Oncologist Sponsorship of The Oncologist eNewsletterSponsorship of article and commentary
PodcastsBanner Ads on The Oncologist AppDigital Ads in The Oncologist eJournalSponsorship of Supplements
The OncologistThe OncologistEditorialThe Oncologist is devoted to medical and practice issues for medical, hematological, radiation, gynecologic, and surgical oncologists and is designed specifically for the busy practitioner entrusted with the care of adult or pediatric cancer patients. The Journal publishes high-impact original research articles, insightful commentaries, and thoughtful reviews.
EditorsEditor-in-Chief
Bruce A. Chabner, M.D.
Senior EditorsRichard M. Goldberg, M.D.Gabriel N. Hortobágyi, M.D.Patrick G. Johnston, M.D., Ph.D.H.M. Pinedo, M.D.
Policy on Placement of AdvertisingAdvertising interspersed between major editorial sections.
Editorial-Advertising Ratio70% editorial, 30% advertising.
General Information Issuance: Monthly; Issue mail date – third week of the month.
Established in 1995
Requirements for Ad ClearanceAll advertising is subject to approval by the Publisher.
A leading provider of scholarly, peer-reviewed, diagnosis and treatment education worldwide
A global network of influential oncology thought-leaders, at the intersection of medicine and pharma, committed to speeding the discovery and translation of new cancer treatments and
bringing the best diagnosis, treatment and management tools to cancer patients
Highly respected, peer-reviewed, international journal for insights and innovations in cancer diagnostics, treatment, and
technologies dedicated to patients' rights to the highest level of care, from screening and prevention to Dx, Rx and Mx
Reach 96% of the oncology ecosystemReach 96% of the oncology ecosystem
Effective Multi-channel ReachEffective Multi-channel Reach
64,900 Total HD App Users 25,534 Total Circ Print 28,791 Registered Web Users
67,980 Universal App Users (mobile-iOS) 349 Kindle Users 4,463 Android Users
60,836 Email Recipients
US REACH BY CHANNEL*
*Global reach campaigns available
The Multi-channel EcosystemThe Multi-channel Ecosystem
• The Oncologist reaches 96% of the oncology ecosystem through various channels
• 4 million Web visits per year
• Global HCP email database: 161,000
10,000 print subscribers
18,900 mobile subscribers
EUROPE25,534
print subscribers64,900
mobile subscribers
US10,000
print subscribers23,691
mobile subscribers
CHINA
2,100 mobile subscribers
OTHER MARKETS
Geotargeting OptionsGeotargeting Options
The Oncologist is EssentialThe Oncologist is Essential
Readers exhibited true unaided recall of The Oncologist
Approx. 20% of ASCO members listed The Oncologist as a publication they read
The Oncologist ranked 3rd most read among clinical oncology titles
In the 2011 Essential Journal Study…
Clinical Research>> <<Practice Professional
Robust clinical trial reporting systemo Solutions to clinicaltrials.gov incompatibility
issues
Ability to create, edit and publish articles
Trial-specific communitieso Increased collaborationo Faster, more efficient informationo User-generated feedback/commentary
Sponsored ad placement
Online, tablet and mobile optimization
Clinical Trial Results Clinical Trial Results The Oncologist and National Cancer InstituteThe Oncologist and National Cancer Institute
Developing a key partnership to create a central repository for all clinical trials — regardless of
outcome
2013 US Print Circulation2013 US Print CirculationThe Oncologist 2013—Circulation Profile
Specialty TotalMedical Oncology 5,009Hematology Oncology 7,192Hematology 1,961Urology 6,602Radiation Oncology 1,243Gynecologic Oncology 446Musculoskeletal Oncology 90Surgical Oncology 407Pediatric Hematology/Oncology 1,686Oncology Nursing 383Secondary Specialists† 515Total Circulation 25,534
†Includes other specialists with subspecialty in oncology
Circulation BPA Audited
2013 Print Rates2013 Print RatesFrequency
Black and White Rates 1x 6x 12x 24x 36x 48x 60x 72x 84x 96xfull page $2,740 $2,665 $2,605 $2,540 $2,475 $2,415 $2,355 $2,290 $2,230 $2,170 1/2 page $1,805 $1,730 $1,690 $1,655 $1,615 $1,575 $1,530 $1,505 $1,465 $1,420 1/4 page $1,100 $1,070 $1,030 $1,010 $990 $970 $940 $920 $890 $870
Frequency (Page BW Rate x number of pages)Insert Rates 1x 6x 12x 24x 36x 48x 60x 72x 84x 96x2 page insert $5,480 $5,330 $5,210 $5,080 $4,950 $4,830 $4,710 $4,580 $4,460 $4,3404 page insert $10,960 $10,660 $10,420 $10,160 $9,900 $9,660 $9,420 $9,160 $8,920 $8,6806 page insert $16,440 $15,990 $15,630 $15,240 $14,850 $14,490 $14,130 $13,740 $13,380 $13,0208 page insert $21,920 $21,320 $20,840 $20,320 $19,800 $19,320 $18,840 $18,320 $17,840 $17,360
Color Charges5/Color $2,6504/Color $2,075Metallic Color $900Matched Color $750Standard Color $700
Position Charges 1xCover 4 50% of earned b/w rateCover 2 40% of earned b/w rateTable of Contents 20% of earned b/w rateSpecial Positioning 10% of earned b/w rate
Insertion Order Contact
Name Kathy ClarkPharmaceutical Media, Inc.
Address 30 E 33rd St, 4th floorNew York, NY 10016
Phone 212-904-0365Fax 212-685-6126Email [email protected]
2013 Print Incentives2013 Print Incentives
Continuity ProgramAdvertise in 5 consecutive issues and receive a complimentary insertion of equal or lesser value in the 6th issue.
New Product Launch ProgramReceive a 10% discount off all insertions placed within the first six months of a new product launch.
Clinical Trial Advertising Program Receive a 10% discount off all insertions placed for clinical trial advertising (ongoing - no frequency cap).
Bulk SubscriptionsArm your sales force with the most influential oncology publication.
The Oncologist bulk subscriptions can be a powerful asset in your marketing programs. Your sales force can gain the respect of medical practitioners by delivering the critical, respected, and timely information published in The Oncologist.
The Oncologist The Oncologist MultichannelMultichannel Cover TipCover Tip
Cover Tip Pricing*
1 2 3+
Cost $13,500 $12,150 $11,475
Savings Full Cost 10.0% 15.0%
*Costs shown are net costs and based on supplied materials.
Cover tip size: 5” x 7.5”
Quantity required: 28,000
Cost includes 300x250 banner ad in The Oncologist HD App which runs during the corresponding month opposite the cover icon on the app home
page.
Outsert Pricing*
1 2 3+
Cost $15,000 $13,500 $12,750
Savings Full Cost 10.0% 15.0%
*Costs shown are net costs and based on supplied materials.
Max outsert weight: 3.3 oz
Quantity required: 28,000
The Oncologist The Oncologist MultichannelMultichannel Outsert ProgramOutsert Program
Cost includes printed outsert to full circulation of The Oncologist and
placement of the ad in the eJournal edition.
The Oncologist AppThe Oncologist App®
The Oncologist HD App for the iPad allows users to browse digital journal pages — accessing an archive of critical articles in seconds. Additionally, with integrated rich media features, the Journal’s clinical content is dramatically enhanced beyond what is possible in the traditional print edition. Physicians can download podcasts of journal articles, as well as a library of content from congresses, symposia, and roundtables of respected oncology experts. This dynamic platform gives advertisers the ability to connect with audiences like never before. The Oncologist App offers an industry-exclusive, interactive advertising platform to educate physicians on the complex ecosystem of oncology pharmaceutical companies, disease states and brands. These microsites enable the user to navigate and interact with product-specific multimedia content including efficacy, study design, safety, dosing and MOD/MOA. It also allows marketers to deploy surveys, quizzes, games and event registration.
The Oncologist AppThe Oncologist App
Reach:●137,000 users globally●44,650 users in US
Performance:●71% of users engage an average of 22 seconds per Ad during launch●Average 10,000 engagements per month
Accolades:●2012 MM&M Finalist for BEST MOBILE APP FOR HEALTHCARE PROFESSIONALS ●20 Oncology market advertisers active on app in 2012
®
The Oncologist App The Oncologist App Interactive Ad with Video and LinksInteractive Ad with Video and Links
Features:●Static page or simple build●Single video (2:00 minutes max)●Link(s) to online resources and sites
Guidelines:●Design should be clean●Portrait orientation only to match eJournal layout●There should be clear call-to-action(s)(e.g. “Tap to learn more”)
Client Deliverables:●Static Image (3x4 aspect ratio)●Layered art files (simple builds)●Approved video (high resolution)
®
The Oncologist App The Oncologist App Animated Ad with Video, Navigation and Animated Ad with Video, Navigation and
Embedded ContentEmbedded ContentFeatures:●Animated video page load●Multi-page navigation (up to 6 links)●Content video●External link(s) to website
Guidelines:●Design interface to incorporate simple build and subtle looping motion
Client Deliverables:●Static Image●Layered art files●Animated background video●Content video (optional)
®
Features:●Animated video page load●Motion background●Tilt-sensitive●Multi-page navigation●Multiple videos●Videos – up to 2 Minutes ●External link to website
Client Deliverables:●Static images of interface●Approved animated background video●Approved single playback video
®
The Oncologist App The Oncologist App Video Animated/Motion adVideo Animated/Motion ad
The Oncologist MobileThe Oncologist Mobile
Reach:●iOS – Universal App 93,372 ●Android – 4,463●Kindle – 349
Creative:●320 x 48
Cost:●CPM: $55
The Oncologist OnlineThe Oncologist Onlinewww.TheOncologist.comwww.TheOncologist.com
Reach:●350,000 average users per month●178,000 unique users●48,300 registered users
Performance:●1.4M average monthly impressions●8 minute average per session
Creative Positions:●Leaderboard-Top●Medium Box-Left Column●Large Skyscraper-Right Column
Cost:●Run-of-Site CPM: $75
The Oncologist eNewsletterThe Oncologist eNewsletterOverview:●Single sponsored●2 drops per month●67,202 circ (US only)●16.2% average open rate●0.22% average CTR
Positions/Creative:●Leaderboard-728x90 top●Leaderboard-728x90 bottom
Cost:●$3,500 net per drop
11
22
11
22
eNewsletter – 2013 Circulation Demographics
Specialty Total
Medical Oncology 5,526
Hematology Oncology 8,289
Hematology 5,998
Radiation Oncology 2,544
Gynecological Oncology 1,014
Surgical Oncology 2,783
Pediatric Hematology/Oncology 1,478
Urology 6,600
Oncology Nursing 24,200
Internal Medicine 8,770
Total (US ONLY) Reach 67,202
The Oncologist eNewsletterThe Oncologist eNewsletter
Overview:●Single sponsored●1 drop per month each●43,800 circ ●18.0% Average Open Rate●0.24% Average CTR
Creative Position:●Leaderboard-728x90 top●50 words maximum●GIF, JPG and PNG files only●Animations are limited to 3 rotations only
Cost:●$3,500 net per drop
Email Alert AdsEmail Alert AdseTOC, fTOC and eTOC, fTOC and The Oncologist ExpressThe Oncologist Express
Disease Specific Disease Specific Microsite ProgramsMicrosite Programs
Overview:●Sponsored Collection of all articles, editorials and KOL podcasts by disease area●Email awareness campaigns●Conference (booth) showcase & promotion●Dedicated App placement●Custom traffic drivers (push notification)●Optional inclusion of sponsor supplied content, subject to editorial approval
Custom proposals available upon request
Your audio message will play in a 10-second pre-roll ad before the podcast begins, plus a banner on the podcast landing page.
Podcast SponsorshipsPodcast Sponsorships
Production SpecificationsProduction SpecificationsBonus Distribution Issues•American Society of Clinical Oncology (ASCO) Annual Meeting — May-June 2013 — Chicago, IL (May issue)•San Antonio Breast Cancer Symposium December 2013 — San Antonio, TX (November issue)•American Society of Hematology (ASH) Annual Meeting December 2013 — New Orleans, LA (November issue)
ExtensionsIf an extension date for material is agreed upon and material is not received by the Publisher on the agreed date, the advertiser will be charged for the space reserved.
CancellationsIf, for any reason, an advertisement is cancelled after the closing date, the advertiser will be charged for the space reserved.
Issue Date Closing Date ROB Ads & Approved Inserts Due
January 12/14/2012 12/19/2012
February 1/18/2013 1/24/2013
March 2/15/2013 2/21/2013
April 3/19/2013 3/22/2013
May* 4/18/2013 4/23/2013
June 5/17/2013 5/22/2013
July 6/17/2013 6/20/2013
August 7/19/2013 7/24/2013
September 8/19/2013 8/22/2013
October 9/18/2013 9/23/2013
November* 10/18/2013 10/23/2013
December 11/18/2013 11/21/2013
Closing Dates for Space & Material
*Notes Bonus Distribution Issues
Mechanical RequirementsMechanical RequirementsInsert Sizes
Keep all live matter 1/4” away from trim edges. Any ad that is to bleed should have an extended area that is 1/8” extra on the sides that are to bleed.
All inserts must be submitted to the Publisher for approval of stock and design and other mechanical specifications. All inserts must be delivered to the printer in cartons with journal name, quantity (28K), and issue clearly marked.
Paper Stock
Cover stock is 80# Sterling Gloss Cover white. Text stock 40# Abibow Brite. Insert stock has 80 lb. maximum and 70 lb. minimum.
Run of Book Ad Sizes
Journal Trim Size: 8 1⁄8” X 10 7⁄8”Type of Binding: Perfect binding
Width Height
2-pages 8 3/8” 11 1/8”
4-pages 16 3/4” 11 1/8”
Non-Bleed Bleed
Page Size Width Height Width Height
Spread (two facing pages)
15 7/8” 10 3/8” 16 3/4” 11 1/8”
Full page 7 11/16” 10 3/8” 8 3/8” 11 1/8”
½ page horizontal
7 5/8” 4 3/4” 8 3/8” 5 1/8”
½ page vertical
3 3/8” 10 3/8” 4 3/4” 11 1/8”
¼ page 3 3/8” 4 3/4” 4” 5 1/8”
Contact InformationContact InformationSalesTim WolfingerVP, Integrated MediaPharmaceutical Media, Inc.30 E 33rd St, 4th floorNew York, NY 10016Tel: (212) 904-0379Fax: (212) [email protected]
For contracts, insertion orders, and delivery of advertising material:Kathy ClarkPharmaceutical Media, Inc.30 E 33rd St, 4th floorNew York, NY 10016Tel: (212) 904-0365Fax: (212) [email protected]
Please deliver inserts/outserts to:Robin ScottCadmus Communications2901 Byrdhill RoadRichmond, VA 23228
PublisherAlphaMed Press318 Blackwell Street, Suite 260Durham, NC 27701Tel: (919) 680-0011Fax: (919) 680-4411
Marty Murphy, 3rdAlphaMed Press VP, Publishing Technology & Business DevelopmentTel: (919) 200-3727Fax: (919) 287 [email protected]
There was a time when…The pain of cancer could only be treated with
laudanum (opium), and the poppy became a symbol of hope.
In this new medical era…The seeds of the poppy symbolize the promise of
more effective cancer treatments…with higher quality of life.
There was a time when…The pain of cancer could only be treated with
laudanum (opium), and the poppy became a symbol of hope.
In this new medical era…The seeds of the poppy symbolize the promise of
more effective cancer treatments…with higher quality of life.
