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TraumaCare is a state of the art, nominally priced medical service. Users of the service will be charged a nominal annual rate. In exchange, they will be issued a NFC enabled smartcard, incorporated with their unique bar code. This barcode, when scanned would give access to the users entire health history, such as prescriptions, blood group, previous illnesses, allergies, etc. which would help save precious minutes in trauma situations. This would especially be useful in a country like India, where there is a scarcity of ambulances and external conditions make the reaction times of these ambulances slower than international standards. The card would also hold the contact information of the patient’s General Physician and help save tens of thousands of rupees in terms of the number of superfluous duplicate tests it would reduce. More importantly, it’ll help save lives of those who need immediate attention. TraumaCare is really the way forward because it provides its customers with an easy to use service that fits into their wallets without burning holes in them. As mentioned, the defining feature of the product would be the fact that the NFC enabled smartcard could be scanned to enlist the patients medical history, unlike any other medical service in India. The product would initially be rolled out in the top 4 metros in India, but will gradually be nationally integrated into all parts of the country.
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TraumaCareYour Emergency Resource Hive™
TraumaCare
State of the art, nominally priced medical service.
NFC enabled smartcard, with a barcode that links to a patients medical history.
This will help save precious time in case of an emergency when a victims tests are done, and previous reports are sourced.
These few minutes could be critical in saving one’s life.
Need for the Service
Save on time in emergency situations.
Money is saved as additional tests need not be conducted.
Can reduce errors in diagnosis as previous health conditions would be noted.
Patient’s General Physician’s contact information would be provided in case of complication in health due to past surgeries, etc.
Allergies would be listed to diminish room for error.
Saves effort on part of the doctors and team of medical experts at the hospital/in the ambulance.
The SmartCard
Plastic, similar to a credit card.
Lists essential details like Name, Address, Blood Group and Contact Number of close relatives in print.
NFC chip embedded in the card.
Barcode on the backside of the card for quick access.
Target Groups
TraumaCare would cater to everyone in the country.
The service would not discriminate against any demographic.
*The users would be required to update their medical documents by uploading soft copies/ pictures/scans online. TraumaCare will attempt to partner with the health ministry to set up a media center in every district to cater to these needs free of cost. This could be done in pre-existing government facilities like colleges, labs, hospitals etc. which are equipped with these capabilities.
Marketing
Various channels of direct and digital marketing.
Newspaper Ads – National and Regional.
TraumaCare Ambassador Network.
Patients Share Experiences on Social Media.
Radio Ads - National and Regional.
Discounts on recommending other users.
Marketing
Getting reviewed by TechCrunch, TOI, other national dailies.
Tie-Ups with hospitals and doctors to spread awareness
Advertising at Doctor’s Conferences
You-Tube Ads and How-To Videos
Flyers
Search Engine Optimization
How does it work?
Subscriber develops sudden medical condition/ meets with an accident and an ambulance is called.
Ambulance arrives in 10-15 minutes.
Medical Staff check the patients wallet and access card.
They scan the card with a barcode reader and access his entire medical history
How does it work?
This saves precious minutes while they perform medical procedures instead of waiting for fresh reports on the patients medical history/family searches for them at home.
Also warns against allergies and previous conditions.
These few minutes of medical action may help save the patients life
This will help economically burdened patients spend less on medical reports and also give them less stress in pressing times.
SWOT Analysis
Strengths Nominal Cost Database of Medical Reports Accessible 24X7 on the cloud Saves lives, money, effort,
resources
Opportunities Untapped Market Growth of the medical IT sector Government promoting
healthcare in India after international pressure post the release of the 12th 5 year plan
Weaknesses Establishing Media Centers will
be a challenge It will be difficult for a new
company like TraumaCare to penetrate the market nationally without partnering with the government.
Threats Complete government takeover
of the project Competitors Sudden growth of healthcare
and EMS systems in India
Financials
Private-Public Partnership Model
Subscription Cost: Rs. 250/Year
Initial Seed Capital of 1 crore is required
First Year would burn up Rs 86 lakhs
Break-even would be in the first quarter of the second year
TraumaCare would clock in profits of above 10 crores in the 5th year of operations
*The above figures are based on a market penetration of 0.002% in the first year. Actual figures may vary.
Revenue Model
Subscribers
Government Aid
Website Advertisements
Miscellaneous income (like interest received, etc.)
Revenue Sheet
Expenses and Profits
Thank You
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